Gartner Enterprise Architecture Summit 2013This presentation, including any supporting materials, is...
Transcript of Gartner Enterprise Architecture Summit 2013This presentation, including any supporting materials, is...
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This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2012 Gartner, Inc. and/or its affiliates. All rights reserved.
February 12, 2013
Gartner Enterprise Architecture Summit 2013 Analyst Web Conference
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Welcome
Myron Dobel
Senior Account Manager
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Agenda • Introductions
• Conference Theme/Program Tracks/Hot Topics Betsy Burton, VP, Distinguished Analyst, Conference Chair
• Marketing Campaign Luciana Shortal, Marketing Director
• Conclusion
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Conference Overview
Betsy Burton
VP, Distinguished Analyst
Conference Chair
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Enterprise Architecture
• Enterprise architecture is … a discipline that of translating business vision and strategy into effective
enterprise change. • The value of EA is
… the ability for business and IT leaders to make more effective investment decisions and take more impactful actions.
• The output of EA is … the creation and communications of key requirements, principles and
models that describe the enterprise's future state and enable its evolution. • The scope of the enterprise architecture includes…
… the people, processes, information and technology of the enterprise, … and their relationships to one another and to the external environment.
Enterprise architecture means architecting the enterprise for change.
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Gartner Enterprise Architecture Summit 2013 March 22 – 23 ● National Harbor, MD ● gartner.com/us/ea
Overview: • 15th Year • Co-Located with Gartner PPM & IT
Governance Summit • 600+ attendees,15 analysts • 3 Tracks with 40+ sessions
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2013 Pre-Event Survey Results
User survey data only
• Linking EA and Business Strategy • Creating EA Roadmaps or Migration Plans • Defining the Business Architecture • Communicating the Value of EA to Stakeholders • Defining the Information Architecture • Focusing EA on Business Outcomes • EA Metrics and Business Value • Defining the Solution Architecture • Enabling EA Collaboration across business and IT • Managing EA in a Cost-Cutting Environment
EA topics most interested in – Top 10
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Answe r Op tio nsRe sp o nse
Pe rce nt
Integrating EA, IT and business strategies to deliver more value to the organization49%
Applying best practices, regardless of framework/method, in order to gain optimal value from our EA program38%
Utilizing EA to assist in making more informed/better investment decisions35%
Developing and applying enterprise information architecture (EIA) with enterprise information management (EIM) and master data management (MDM) to deliver value to these disciplines 33%Management of multiple business and technology innovations, including: social collaboration, mobile computing, cloud computing and big data 30%Engagement of upper management to support/continue supporting the EA program in order to achieve the full value from the program and deliver this value to all stakeholders 29%
2013 Pre-Event Survey Results
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User survey data only
What are the top three EA-related burning issues you are faced with and that you need to get advice on in the next 6-9 months?
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Summit Theme & Opening Keynote Business-Outcome-Driven EA: A Quantum Leap to Delivering High Value
Philip Allega, Brian Burke, Betsy Burton
Summit Program
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Analyst/User Roundtables Tutorials
Addressing Business Disruptions
Advancing the Enterprise Architecture Discipline
Adopting Enterprise Architecture Best
Practices
KEYNOTES • General Colin Powell: Leadership: Taking Charge in Times of Rapid Change • Driving New Business Outcomes With the Nexus of Forces, Anthony Bradley
• Delivering at the Speed of Change: Disciplines of High-Productivity Application Organizations Andy Kyte
Workshops
User case studies Vendor insights
Track 3 Track 2 Track 1
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10% of Gartner Clients are Enterprise Architects
1 Enterprise Architect 16% 2 Data Architect 15% 3 Solution Architect 14%
4 Database Administrator (excludes Oracle Database Administrator) 11%
5 Oracle Database Administrator 10% 6 IT Security Analyst 8% 6 Web Applications Developer 8% 7 Internet/Web Architect 7% 7 IT Security Manager 7% 7 Network Architect 7% 8 IT Analyst 5% 8 IT Program Manager 5% 8 Middleware Analyst 5% 9 Network Engineer 4% 9 Project Manager (Technical) 4% 10 Data Warehousing Analyst 3% 10 ERP/ORC-PS Business Analyst 3% 10 ERP/ORC-PS Programmer 3% 10 ERP/SAP Business Analyst 3% 10 ERP/SAP Programmer 3% 10 Social Networking Consultant/Architect 3% 10 Web Administrator 3%
EAs are Critical to the Business EAs are Extremely Difficult to Hire
Source: Gartner 2013 CIO Survey Source: 2012 MERCER/GARTNER
IT WORKFORCE PRACTICES SURVEY
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Beyond the Tipping Point: EA Is Strategic
62% 74% 73% 66%
38% 26% 26% 33%
NA EMEA AsiaPac LA
Aligning business and IT vision and strategies, deliver strategic business value and enable a major business transformation
Guiding technology use, support and decisions and simplify technology landscape
Other (1% or less)
N = 360
How would you describe the current focus of your EA efforts?
N = 360 10
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8 of 10 IT Spending Opportunities Require an Enterprise Architect
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Influence of EA Practitioners on US$ 1.1 Trillion of IT Budget Decisions
Source: Gartner (December 2012)
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Degree of Influence by Stage of EA
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EA Influence on IT Budgets
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Turning EA on its Head: Business Outcome-Driven EA
Operational
Enabling
Diagnostic
Actionable
Business Outcomes
Two-Phase Approach Deliverables
Disruption
•Communications •Governance •Resources
Operational
•Current State Models •Future Requirements Enabling
•Analysis Tools & Methods •Future State Models Diagnostic
•Business Change Roadmaps •Project Inception Documents •Reference Documents
Actionable
•Projects Initiated •Project Exceptions •Business Outcomes
Measurable
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Marketing Campaign
Luciana Shortal
Marketing Director
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Marketing Campaign • Direct Mail & Email
- 50,000 EA focused Gartner clients/prospects - External outreach to 25,000 - 10 touches (7 email; 3 mail)
• Web & New Media
- Search - Online communities
• Telemarketing, Guided Voicemails
• Gartner Research Sales & Account Managers
• Targeted Media Partners & External Lists; Sample list:
- Information Management - Architecture & Governance Magazine - IT Briefcase - Object Management Group - Technology Evaluation Center
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Who attends the EA Summit? People with responsibility for … • Planning and implementing organizational change • Understanding and planning for changing business
environments • Managing technologies and roadmaps • related disciplines such as PPM and BPM • Innovation management Titles include: Enterprise Architects Applications Solution Business and Technical Architects IT Strategists Business Strategists IT Innovation Teams Planners CIOs and Senior IT Management Business and Systems Analysts
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Audience Demographics
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Audience Demographics
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• Email #6 – March 22 - Premier & Platinum logos - Link to Full Sponsor Listing on event site
• Email #7 – April 15 - Premier & Platinum logos - Link to Full Sponsor Listing
• Audience for both – 75,0000 Gartner clients & prospects
Sponsor Marketing Deadlines
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Gartner/Sponsor Co-marketing program
Pre-event opportunities (Included as part of sponsor program) • Leverage Gartner Brand to publicize your presence • Gain additional free Summit passes • Extend a $300 discount to your clients/prospects who register • No need for custom marketing pieces:
- Customizable co-branded e-mail template for inviting your clients/prospects (sent through a 3rd party vendor on your behalf)
- Event logo & description - Conference brochure PDF to send to clients - PR Toolkit with sample press release - Web banners to post on your web-site (various sizes to choose from
• Participation Deadline: May 3, 2013
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Contact Myron Dobel, Sr. Account Manager 203.316.6043 / [email protected]
Gartner Enterprise Architecture Summit May 22-23, 2013 | Gaylord National Resort | National Harbor, MD