Gartner AADI 2010 Sponsor Presentation

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Gartner Application Architecture, Development & Integration SummitCloud, SOA, and Applications Overhaul: Powering the Agile Enterprise

November 15 – 17, 2010 I JW Marriott at LA Live I Los Angeles, CA

The year’s must-attend event for application leaders.

© 2008 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.

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Gartner.com searches

• Cloud computing is #1 issue on IT leaders minds

• BPM, SOA, SaaS, EA in top 20 g.com searches

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Gartner Client Inquiries - Hot apps topics

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Pre-event survey – Broad Topic Areas

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Source: AADI pre-event survey. All users interested in attending



Pre-event survey – Top 20 Detailed Topics

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Topic % Very High or High Interest

Aligning IT and Business 85%

Application Strategy 83%

Better collaborating with your business counterparts 72%

The Future of Application Integration 71%

The Future of Application Development 71%

Getting Buy-in from Business & Executives 71%

EA and SOA 70%

EA and Application Development 70%

Advanced SOA practices 69%

Architecting applications for the Cloud 69%

Data Integration / Information Integration 67%

Application Modernization & Overhaul 65%

Cloud standards 65%

Application Platform-as-a-service (APaaS) 65%

IT/Application Governance 65%

Cloud Security 64%

Managing change and achieving organizational adoption 64%

The Future of SOA 64%

Application Lifecycle Management 64%


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Theme

Cloud, SOA, and Applications Overhaul: Powering the Agile Enterprise

“As an application leader, you must plan for the rapid emergence of cloud,

further integrate SOA, and overhaul your application portfolios in order

to reduce escalating costs and free up resources to support growth and

innovation in a more agile, collaborative way.



Keynotes & semi-keynotes

Jeff Schulman

The 3 must-have building blocks of a modern application strategy

Keith Ferrazzi

Who’s got your back – Building great relationships

Cloud visionary (to be confirmed)

Gartner Semi-keynotes• Cloud Computing Scenario: Separating Hype from Reality – G. Phifer, D. Smith

• The Real Business of IT: How Application Leaders Create and Communicate Business Value – Richard Hunter

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Tracks

1. Organization, Governance and Application Overhaul: People and Practices

. Application overhaul, modernization

. Application Portfolio Management

. App / AD governance

. App organization, change management

. TCO of applications

2. Cloud Computing: The Why, When and How of Adoption

. Cloud security, standards

. Cloud development & architecture

. Cloud and SaaS vendors

. Infrastructure-as-a-service

. Web user Experience, portals

3. Succeeding With SOA: Creating Value Today and Options for Tomorrow

. Advanced SOA

. SOA governance

. Web-oriented, Event-driven architectures

. Service design and reuse

. Business value of SOA

4. Next-Generation AD: How Services, Agile & Cloud Simplify Enterprise Solutions

. Agile methodologies

. Web & Cloud development

. Application Testing, Quality and Lifecycle Management

. Mobile development

. Collaboration (with architects, analysts, business users)

5. Application Platforms for the Cloud-Aware Enterprise

. Application Platform as a Service

. Mobile computing

. Event processing & BPM

. Open Source

6. Application Integration: Secret Sauce for Successful Applications, SOA and Cloud Services

. Cloud & SaaS integration, Integration-as-a-service

. B2B integration

. Composite applications

. Data Integration & MDM

. Managed File Transfer



New and Notable in 2010

What’s New in 2010?

• 33 Gartner analysts/100+ sessions in 3 days (Mon-Wed)

• Dedicated cloud computing track

• Increased agile, modernization content

• Alignment with Gartner Research “Key Initiatives”: Cloud Computing, Application overhaul

• 50+ brand new analyst sessions, 75% new Gartner content

• 8 drill-down workshops

• 12 practitioner case study sessions

• 60 roundtables on topics, industries and roles including new advanced roundtables

• 11 new Magic Quadrants, Marketscopes & Hype Cycles presented

• New, shorter faster-paced “Net IT Out”, “Rapid-Fire” Sessions

• New Gartner poster giveaway

• 15 hours of networking time including Power Networking Forum, Networking Bkfst

• Recommended agendas (virtual tracks) tailored to specific roles, topics, experience levels

• Ability for attendees to search sponsors by product category in Agenda Builder



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Target Attendance

• Attendance Goal: 800+, > 10% growth vs 2009

• Attendance as of 8/16: 50% higher than 2009 at same time

Who Should Attend

• Application architects and enterprise architects• Application development leaders• Application integration leaders• Application portfolio managers• Web services and Web infrastructure managers• Project managers & consultants implementing cloud, SOA and applications

Top Industry Sectors• 23% Financial Services• 22% Gov’t/PS• 14% Healthcare• 8% Manufacturing• 7% IT/Telecoms• 6% Energy/Utilities

Job Title• 6% C-level• 10% VP• 18% Director• 30%

Manager• 16% Architect



Attendance – sample from current attendees

Amedisys, Inc. Managing Director Of Applications Development

BOEING Senior System Architect

Bridgeline Digital, Inc. Director Of Software Development

California Employment Development Dptmnt Chief, Enterprise Architecture Office

Capital One Director, IT Architecture

DynCorp International Sr. IT Manager, Financial Applications

eBay Director, Application Architecture

ExxonMobil Global Services Company System Integration Domain Architect

Federal Home Loan Bank of San Francisco Vice President Infrastructure And Operations

Federal Home Loan Bank of New York Manager, Development Services

GE Sales Finance Chief Information Officer

Herman Miller, Inc. Shared Service Application Senior Manager

MCKESSON Sr Director

National Information center Asst. Director General

Peace Corps Director Of Application Systems

PFIZER Manager Infrastructure

PNC Bank Solution Director

Rite Aid Vice President Information System Development

Shell Applications Architect

The Coca Cola Company Architect

Wright Express VP, Development



Marketing Campaign - Overall strategy

• Leverage hot topics (cloud, integration...)

• Emphasize new content

• Leverage strong alignment with Gartner key initiatives

• Differentiated messaging to various sub-roles, industries

• Increased focus on application decision-makers

• Drive strong national AND regional audience

• Strong co-marketing partnerships



Marketing Campaign Snapshot

• Direct Mail, E-mail & E-newsletter Series

• PR

• Web & New Media

- Search Engine Marketing

- Ad banners on relevant portals

- Social Media (LinkedIn group, Gartner blogs)

• Gartner Research Sales & Account Managers

- Strong sales engagement, Webinars, Local Briefings, Telemarketing

• Media Partners

- Confirmed:

- Pending: App Devlpt Trends, Architecture & Governance, IASA, OASIS, Cloud computing, ganthead, SOA World, SD Times...

• External List Rentals/Paid Online/Lead Generation



Gartner/Sponsor Co-marketing program

• Leverage Gartner Brand to publicize your presence

• Gain additional free conference passes* - 1 pass if you send an email to 2,500 or more

- 1 free pass for each registrant with your priority code (excludes staff)

• Extend a $300 discount to your clients/prospects who register• Turnkey marketing pieces (no need to create new custom pieces)

- Customizable e-mail template for inviting your clients/prospects (sent through a 3rd party vendor on your behalf)

- Event logo & description- Conference brochure PDF to send to clients- Web banners to post on your web-site

- PR Toolkit with sample press release

*Free passes only available until October 18



Sponsor value proposition• AADI is the Gartner summit where you can meet and interact with

application leaders, architects, and decision-makers involved in cloud, SOA, and application strategies

• Must attend event for any vendor with offerings in:

- Cloud computing

- SOA and emerging architectures

- Application & web development

- Application modernization

- Application/data/process Integration

- B2B and Multi-enterprise integration

- Event processing

- Managed File Transfer

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End-User Event Experience Gartner advice

• Gartner presentations

• Analyst One-on-Ones

Solutions

• Solution showcase

• Solution Provider Sessions

Best practices

• Networking

• Roundtables

• Case studies

Learn

Analyze

Compare

Decide



Key Benefits of Event sponsorship

• Lead generation

• Brand impact

• Attendee interaction

• Solutions education

• Analyst exposure

Turnkey packages- Standard Booth

- Dedicated showfloor times

- Conference passes

• Speaking opportunities

• Additional Marketing & Promotional opportunities- Room drops

- Program guide ads

- PR toolkits

- And more!...



Contacts

• Conference Chair – Jeff Schulman

• Sr. Program Director – Pascal Winckel

- 203.316.6101 or [email protected]

• Marketing Manager – Danielle Greenstein

- 203.316.3895 or [email protected]

• Sales Account Executive – Jim Fama & John Speaker

- A-M companies 203 455 0654 [email protected]

- N-Z companies 203 316 6931 or [email protected]



QUESTIONS?

Gartner AADI 2010 Sponsor Presentation

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