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Garnier Fructis

By:-Virgil,Rajath,Krithika,Niraj Kumar

2 Introductions

Garnier is involved in various cosmetics like creams ,facewashes ,oil etc.

Garnier fructis has launched different types of shampoos over the years for the treatment of hairfall, dandruff etc.

Garnier is focused on targeting Indian Consumers who follow the tradition of oil massaging and shampooing their hair by introducing “Fortifying Shampoo+ Oil”.

This focuses on Individuals who don’t have to use oil after shampoo.

3 Corporate house

Garnier was originally known as Laboratoires Garnier when it was established in 1904 by French pharmacist Alfred Amour Garnier.

L’Oreal has acquired Garnier in 1977.  Garnier partnered with TerraCycle to promote upcycling

of product containers and the introduction of biodegradable products.

Garnier hair care and skin care products is one of the highest luxury brands used in Asia, China, Japan & India.

Nestlé owns 30% of L'Oréal, the world's largest cosmetics and beauty company, and its brands include Garnier, Maybelline, and Lancôme.

4 Positioning

Ayurveda and Natural Ingredients productsColor naturals for hairCompetitive price

Skin naturalShampoo + oilNatural products with different type of natural ingredients

5 SWOT ANAYSIS

•Existing competition

•Price competition among brand

•Distribution channel

• Demand for Cosmetic • Changing lifestyle• Natural product demand• Beauty product market growing with a significant rate

•High Price•Limited products•Late eatery into India markets

•Low market share

•Strong in R&D •Product differentiation•Varity of products•Natural products

Strengths Weakness

ThreatsOpportunities

6 Product Width(Total line):-

Hair care Hair color Face Care Seasonal care Styling Body care

7 Product Breadth(Hair Care)

Shampoo Hair Oil Conditioner

8 Product length Fall Fight Goodbye Damage Long & Strong Normal Anti-Dandruff Triple Nutrition Silky Straight Shampoo + Oil 2 In 1

9 Product Depth

10Product Depth Contd…

11 Product Strategies - Garnier Shampoo +Oil

Market Penetration

Product Developmen

t

Market Developmen

tDiversificati

on

Current Product

New Product

Current Market

New Market

New product and Current Market– Shampoo +Oil

12 Product differentiation

Customization This shampoo contains Shampoo

and oil which can solve the problem of people not having enough time for oiling as well as shampooing their hair.

Features Shampoo + OilEnvironmental Issues Natural product

13 Market segment

Demographic segmentation (Generation –x and Y, Both Gender, Working People, Asian, Indian, Middle class/Upper class)

Geographical segmentation (Urban, City, Metro city))

Psychographic segmentation (Young adults, working people)

Behavioral segmentation( Hair protection, style

14 Product life cycle(PLC)

Garnier Shampoo

Shampoo and oil

15Place:-

16 Promotion :-

TV ads Internet Radio News paper Magazine Event

17 Green marketing

18 Competitors

Pantene Heads & Shoulders Dove Soap Sunsilk

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Reference:-

http://www.forbes.com/sites/greatspeculations/2015/10/20/why-is-loreal-increasing-its-focus-on-india/#2faedc034b79

http://www.garnier.in/sitemap

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Thank you!