Consumer Buying Behaviour of

“Product Quality”

Asif Mahmud Onik

Md. Sariful Alam

Ummay Sanjida

Biswajit Saha

ID: 141051002

ID: 141051066

ID: 133051013

ID: 133051077

The Presenter’s

Bangladeshi Cosmetic MarketMan Women

Vaseline

Dove

Garnier

Ponds

L’Oreal

Fair & Lovely

Lakme

OtherCosmeti

c

About Garnier

Sample selected for the study

Dhaka city there are about almost 2 crore people live.

Area of the study

Dhaka

Dhanmondi

Gulshan

Uttara

Mirpur

Mohammadpuru

Jatrabari

Analysis and Interpretation of Garnier Cosmetic “Product Quality”:

Sample size 40

Age

Gender

Occupation

Approx 57.5% respondent’s fall into the category of 15-30 Years.

72.5% responders are category of Female

45% responders are housewife

Overview of the customers’ respondents

Age vs Brand: Garnier (40%) Is More Preferred by the Group whose age 15 –

30 years. On the other sites More than use Ponds (10%) & (7.5%) use other is

least preferred by the all type of age.

Satisfaction: Most of the customers satisfied with their brands.

Reason vs Brand: Customers using their brands because brand try to provide

better quality.

Satisfaction 100%

Reason vs Brand 93%

Age vs Brand 40%

High price vs High quality 37%

Findings’

About (85%) use Garnier cosmetic in Dhaka city.

 About agree (57.5%) and strongly agree (35%) of the people use Garnier because this people believes Garnier are already

develop their trusted brand in Bangladesh.

 People pay more importance to the overall quality of cosmetics.

 People are looking for the brand cosmetics providing better

quality. 

Friend suggests and Advertisements are the major source of information for the potential customers.

 Potential customers will not compromise with the

quality.

 Most of the people are satisfied with their cosmetics.

Conclusion

From that we reached on the following conclusion

Future industry of cosmetics has shining when they focus on customer loyalty/trust.

  It has so many dimensions of growth.

 Especially, branded sector has prospective market if they

can provide better quality.

Take Care