Garmin Final Presentation

8/10/2019 Garmin Final Presentation

1/39


2/39

M A N C A N N O T

D I S C O V E R

N E W O C E A N S

U N L E S S H E H A S

T H E C O U R A G E

T O L O S E S I G H T

O F T H E S H O R E . Andr Gide

Life is super confusing. Theres something pulling you in one direction and theres always something else pulling you in a di!erent direction. But sometimes that pull is

good. Sometimes it brings you to unknown destinations; places o!the road and beyond the map.


3/39


4/39

i iA t G a r m i n , w e a i m

Garmins mission is to create customer focused products for automotive, aviation, marine, and sports that are cutting edge, refined, and irreplaceable. This

is achieved through four attributes:


5/39

I N N O V A T I V E

You cant continue to follow the same path as everyone else.

Following doesnt lead to discovery. Get o!the path and experiment some. Garmin pays attention to industry trends, but they pay more attention to those using their

products. They design for people looking to go o!the path.


6/39

D U R A B L E

Which is why the products need to stand up to the elements just as strong as their users do. Whether youre driving your kids to their soccer game,

playing a Sunday game of golf, or heading out into the Great White North for a week with just the things on your back, Garmin GPS devices will help you get from point A

to point Z.


7/39

V E R S A T I L E

No two adventures are the same, just as no two people are the same. Each Garmin device is specifically developed for each user and each path they decide to take.

Garmin covers all elements and constantly keeps the devices up to date with critical updates to the maps as well as to the interface.


8/39

E X P L O R E

Garmin wants you to get outside your walls. To climb a Mountain, blaze a trail, and just be free. To take a deep breath and take yourself outside of your comfort zone.


9/39

Garmin aims to be the best at what they do, with every product they create. The products are known for their compelling design, superior quality, and focused usability.


10/39

Garmin has quite a few competitors, but the main difference between them is that Garmin [CLICK]is one of the few that design and manufacture their

devices and software. Most others just design their software.


11/39

Brandmark

The brandmark is a layered, circular design based o!of astrolabes, which were once used in conjunction with the stars to aid in navigation. The mark helps connect the

brand to its core element of exploration, while also focusing on the stars above us and looking towards to the future with past experience always in mind.


12/39

Brandmark

Like I said, the brand mark is largely inspired by astrolabes, which were used in classical antiquity, the Islamic Golden Age, the European Middle Ages and Renaissance

as an instrument to make astronomical measurements.


13/39

Brandmark

The brandmark is always to be used either with its standard, primary gradient fill, as a one-color print, or in grayscale. Its color is never to stray from brand colors, one

should never (ever) use a drop shadow behind the brandmark, and the brandmark should never be reversed.


14/39

Logotype

The logotype displays a thick, sturdy, personality that speaks to the reliability of the company, while also taking structural elements from nature within the apexes

of the letterforms. The sharp, distinct forms also help distinguish the logotype from similar companies.


15/39

Logotype

Garmins logotype features sharp, pointed apexes paired with a mostly sturdy baseline, which references the mountains many Garmin users explore on a regular basis.

Theres a subtle hint of classic science fiction within the typeface as well, which captures the forward-thinking attribute of the brand.


16/39

Signature

E X P L O R E

X

X

X

X

E X P L O R E

The signature is the only time that any of the three main brand elements (brandmark, logotype, tagline) are used directly together. The spacing between the logotype and

the tagline is generous, evoking a sense of and connecting to the attribute of exploration.


17/39

Pattern

The grid pattern speaks to the stability, durability, and dependability of Garmin products. Images sit on top or behind this pattern but text always sits on top of the grid. It

should never be a focal point, only a supportive element.


18/39

Typography

there are two main typefaces used without the Garmin system. The first is Tj Evolette A Web Bold, which is geometric, experimental, futuristic sans-serif

typeface chosen for its high, pointed apexes that resemble the tall peaks

of mountains.


19/39

Univers LT STD Light

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Typography

the second main typeface within the Garmin system is Universe, and 3 styles are used for the Konica. Univers is a sans-serif typeface that is clean, legible, and holds up

both in print and on screen. Univers LT STD Light is the primary body copy and is used when large bodies of text are needed.


20/39

Univers LT STD Roman


Typography

Roman is used for pull quotes, captions, and other small

bodies of text. It can also be used on top of imagery if Univers LT STD Light does not hold up against the complex background.


21/39

Typography

Univers LT STD Bold


Bold is used strictly for headlines and larger callout text. It is not used for large or medium bodies of text. Although, it can be used to call out select words within body

copy.


22/39

Imagery

Imagery is primarily of the environment in which Garmin users would be found using the companys products. This can include any of the three environments Garmin

creates products for: land, air, and sea. The images create a feeling of exploration and also inspire the viewer to want to be within the adventurous setting. Only when

showing a product itself should people appear within the imagery.

The photographs themselves also require important treatments before they match with the Garmin brand standards, which includes bumping up the contrast of the

image and then applying a gradient overlay.

Before.


23/39

Imagery

After.


24/39

Audience

The audience is focused on people needing to get to where they need to go, whether thats undiscovered country or trying to find your golf ball on the green. Garmin

helps any and all users get from point A to Z and explore every part of

the path along the way.


25/39

Business Cards

Garmins business cards depict the varied environments Garmin users can be found in on the front of the card, along with the signature. The back contains the grid

pattern with title, name, and basic contact info. The address is always shown in

lattitude and longitude cordinates.


26/39

Business Cards

Keeping the environment in mind, all business cards are printed on recycled paper along with environmentally friendly inks.


27/39

Letterhead

The general letterhead is used to send clients, customers, employees, or anyone else a traditional letter.


28/39

Letterhead

The back depicts the companys brandmark as well as a full-bleed image of a grand mountain range with a gradient overlay


29/39

Letterhead

whereas the front contains a structured grid to help maintain straight writing. The thick lines within the grid are the fold lines.


30/39

Stationary

$money shot$


31/39

Apparel

The apparel focuses on athletic ware since Garmin sponsors numerous teams. The jerseys utilize the brands bright colors for both safety and an added bit of flair. The

grid pattern is utilized to show the stability and reliability of our team.


32/39

Advertisement

Garmin advertising aims to place the companys message in environments where people are on-the-go; one of the major places being bus stops.


33/39

Advertisement

The posters utilize the high-contrast and very colorful imagery of di!erent natural environments paired with di!erent exploration quotes.


34/39

Vehicle

The Garmin vehicle is another form of advertising and is often taken to sponsored sporting events. The chosen Garmin-mobile is a heavy-duty Jeep Wrangler Unlimited,

which is ready to get out there and explore.


35/39

Invoice

Garmin strives to stay conscious of the preservation of the beautiful environment just outside our doors. Keeping with these beliefs, Garmin aims to use the least amount

of printed materials as possible. This is why Garmin utilizes electronic receipts for order from the website. Within the receipt, customers can review their purchase as well

as give feedback related to their experience.


36/39

Website

The new Garmin website also showcases the new brand in a more experimental way. The header depicts a high-res environmental image, which also contains a slider

that showcases Garmin products. The website is meant to be an exciting place to learn about the Garmin brand as well as its products. It gives users a quick way to do

this, as well as a way to update their maps, from their desktop or mobile phone / tablet


37/39

App

Possibly the biggest change to the new face of Garmin is the redesign of the GPS

navigation. Focusing on keeping your eyes on the road the interface has been drastically simplified to show you the information that you need to see, when you need to

see it.

Native voice recognition is also included within the app so you can ask Garmin

questions while on-the-go.


38/39

E X P L O R E

With this new brand and the products that are part of it, people have the ability to get outside their doors and little a little bit more. They have the tools they need to

explore.


39/39

Q + A

Thanks

Garmin Final Presentation

Documents

Transcript of Garmin Final Presentation