Garments Cluster
Transcript of Garments Cluster
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Strategy and actionplanto enhance thecompetitiveness of
the garment
industry in Jordan
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
InternationalMarket Analysis
Global Imports
EU and US EUImportsUS
ImportsUS
MarketProduct
Segment.. Neighbours
The first eight importing countries ofknitted wear
Source: PCTAS / ITCGENEVA
Japan
10%
Germany
9%
France
6%UK
6%
Hong Kong
9%
Netherlands
2%
Italy
3%
Other
23%USA
32%
The first eight importing countries ofwoven wear
Japan
10%
Germany
10%
France
6%UK
6%
Hong Kong
7%
Netherlands
3%
Italy
3%
Other
23%USA
32%
Source: PCTAS / ITCGENEVA
EU countries and USA are:
The most importing countries
Their imports are increasing
Their Imports from Jordan are free of duty and quota
EU countries and USA are:
The most importing countries
Their imports are increasing
Their Imports from Jordan are free of duty and quota
GlobalExports
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
EU and US Production and Consumption
GlobalImports
EU Production decreased during1995-2000 as follows:
-70
-60
-50
-40
-30
-20
-10
0 Belgium
/Lux.
France
Germany
UK
Italy
Spain
Portugal
The production is decreasing The Production price index is
increasing The consumption is stabilizing
The Retailer price index isdecreasing Imports volumes are sharply
increasing, with a moderateincrease in value
The consumption has known a slight increase in valueduring the 1990s and more importantly a rise in volume
Demand addressed to developing countries is driven bydelocalization The outsourcing of more labour-intensive operations in developing
countries The control over the management and the marketing operations.
EU and US companies are more and more specialized in highquality products
Demand addressed to developing countries is driven bydelocalization The outsourcing of more labour-intensive operations in developing
countries The control over the management and the marketing operations. EU and US companies are more and more specialized in high
quality products
InternationalMarket Analysis
GlobalExports EUImports USImports USMarketProductSegment.. Neighbours
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
EU and US
Global Exports
The First Fifteen Exporting Countries of Knitted Articles (Market Share)
0%
5%
10%
15%
20%
25%
China
Italy
Hong
Kong
USA
T
urkey
M
exico
Korea
Ger
many
F
rance
Po
rtugal
Thailand
Indonesia
UK
Sing
apore
Netherlands
Source: PCTAS
InternationalMarket Analysis
GlobalImports EUImports USImports USMarketProductSegment.. Neighbours
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
EU and US
Global Exports
The First Fifteen Exporting Countries of Woven Articles (Market Share)
0%
5%
10%
15%
20%
25%
China
Italy
M
exico
Hong
Kong
Germany
USA
F
rance
Indonesia
T
urkey
UK
Korea
T
unisia
P
oland
Netherlands
Source: PCTAS
InternationalMarket Analysis
GlobalImports EUImports USImports USMarketProductSegment.. Neighbours
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
EU and US
Global Exports
Leading exporting countries are: Low labour cost countries such as China High labour cost developed countries Intermediate developed countries such as Hong Kong, Korea and
Singapore with high labour cost
Export prices: Garment export prices from developed countries are increasing This trend is due to:
Most imports from developing countries are cost sensitive products,whereas,
developed countries exports are constituted from high quality
InternationalMarket Analysis
GlobalImports EUImports USImports USMarketProductSegment.. Neighbours
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
EU Imports
Imports from leading developing countries of knitted outerwear to the EU, 1998-2000(billion unit)
Source: Eurostat
0
500
1000
1500
2000
2500
3000
1998 1999 2000
0
100
200
300
400
500
1998 1999 2000
China Turkey
of Whichfrom
InternationalMarket Analysis
GlobalImports EU and US GlobalExports USImports USMarketProductSegment.. Neighbours
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
EU Imports
Imports from leading developing countries of woven outerwear to the EU,1998-2000 (billion unit)
Source: Eurostat
0
100
200
300
400
China Turkey Morocco Tunisia Bangladesh India
1998 2000
InternationalMarket Analysis
GlobalImports EU and US GlobalExports USImports USMarketProductSegment.. Neighbours
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
US Imports
0
10
20
30
40
50
60
70
1990 1995 1996 1997 1998 1999 2000
US imports of garments fromNAFTA Countries 2000 ($ billion)
0
2
4
6
8
10
From Mexico From Canada
US Imports of Garments ($ billion)
The leading exporting countries of woven and knitted wear to USmarket are Mexico, Canada, EU, China, South Korea, Hong Kong,
Taiwan, Singapore, Thailand, Indonesia, India, Malaysia, and thePhilippines.
The leading exporting countries of woven and knitted wear to USmarket are Mexico, Canada, EU, China, South Korea, Hong Kong,
Taiwan, Singapore, Thailand, Indonesia, India, Malaysia, and thePhilippines.
InternationalMarket Analysis
GlobalImports EU and US GlobalExports EUImports USMarketProductSegment.. Neighbours
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Product Segmentation
EU Market (billion unit)
0
0.5
1
1.5
2
1998 1999 2000
T-Shirts Jerseys, Pulovers Woven Cotton Trousers
InternationalMarket Analysis
GlobalImports EU and US GlobalExports EUImports USImports USMarket Neighbours
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Imports from EU countries and Canada cover the Luxury and the UpperMiddle segments
Imports from Asian industrial countries and Mexico cover the UpperMiddle and the Middle segments
Mass consumer products are imported from developing countries, mainlyChina, Indonesia, India and Philippines
US Market
InternationalMarket Analysis
GlobalImports EU and US GlobalExports EUImports USImports ProductSegment.. Neighbours
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Industrialized Asian Countries
InternationalMarket Analysis
GlobalImports EU and US GlobalExports EUImports USImports USMarketProductSegment..
0
1000
2000
3000
4000
5000
6000
7000
8000
1998 1999 2000
Singapore Korea Hong Kong
0
1000
2000
3000
4000
5000
6000
7000
8000
1998 1999 2000
Singapore Korea Hong Kong
Imports of Woven Wear (US$ million) Imports of Knitted Wear (US$ million)
Delocalisation from industrialised Asian Countries is steadilyincreasing
Delocalisation from industrialised Asian Countries is steadilyincreasing
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Neighboring Countries Analysis
InternationalMarket Analysis
GlobalImports EU and US GlobalExports EUImports USImports USMarketProductSegment..
0
100
200
300
400
500
600
700
800
1998 1999 2000
Saudi Arabia Israel
0
200
400
600
800
1998 1999 2000
Saudi Arabia Israel
Imports of Gulf Countries and Israel are importantImports of Gulf Countries and Israel are important
Imports of Woven Wear (US$ million) Imports of Knitted Wear (US$ million)
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Jordan Export Target Market The USA and the EU countries
Gulf countries, and Israel provided that bilateral free trade agreement willinclude tax exemptions for garments
Jordan Foreign Investment Target Market
South Korea, Taiwan, Hong Kong, and Singapore The EU countries and the USA
Gulf countries and Israel
Competitors/ Leaders In Jordan Targeted Market
InternationalMarket Analysis
I i l J d G B h ki & GI i l
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
The Jordanian Competitors in Target Market EU and US countries in the luxury market, the upper middle segment, and in
a lesser extent the middle segment
Intermediate Developed Countries such as Hong Kong, Korea and Singaporein the middle and the upper middle segment
Growing labour cost countries such as Poland, Turkey and Tunisia in the massconsumer and the middle segment
Low labour cost countries such asChina, in the mass consumer segment
InternationalMarket Analysis
Competitors/ Leaders In Jordan Targeted Market
I t ti l J d G t B h ki & G tJ d G t
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Jordan GarmentSector Analysis
Main Indicators
Contribution of the sector in exports & trade balance is interesting
8%18%%
0.3934345141351703Total Industry
0.92257996237007Textile and Garment
EXPORT/IMPORTIMPORT (JD 000)EXPORT (JD 000)Year 2001
Inte national Jo dan Ga ment Benchma king & Ga mentJo dan Ga ment
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Main Indicators
The share of garment in the whole sector
87%57%85%79%%
13610111243189412647Textile and garment sub-sector
1187863719,2160732083Garment Sub-sector
InvestmentProductionNo. of
employeesNo. of
enterprises
Jordan GarmentSector Analysis
Year 2001
International Jordan Garment Benchmarking & GarmentBenchmarking &
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
SWOT
Benchmark Analysis
Average Salary Ratio Compared to Jordan
0
2
4
6
8
10
12
14
USA
Germany
Canada
France
Singapore
HongKong
Mexico
Thailand
Jordan
China
(Shanghai)
Benchmarking &SWOT Analysis
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International Jordan Garment Benchmarking & GarmentBenchmarking &
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Benchmarking &SWOT Analysis
SWOT
Benchmark Analysis
Efficiency
25-30%70-75%45%6
0 %80 %85 %5
20%85 %65 %4
35-40%80-85%45-50%3
30-35%80-85%50-55%2
30-35%80-85%50%1
Possible improvementefficiency
Efficiency of a TunisianUpgraded CompanyEfficiency recordedCompany
International Jordan Garment Benchmarking & GarmentBenchmarking &
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Benchmarking &SWOT Analysis
Benchmark
SWOT Analysis
Opportunities: EU & US imports of garment are
expanding
The clothing industries are themost extensive use ofdelocalization
Threats: Dismantling of the MFA in 2005
Leading exporting countries areimplementing upgradingprogrammes
The QIZ could be affected withany trouble in the region
International Jordan Garment Benchmarking & GarmentBenchmarking &
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Benchmarking &SWOT Analysis
Benchmark
SWOT Analysis
Strengths: QIZ, FTA & EU Agreements offer duty free entry
QIZ & FTA are entry tickets to the international market
Garment industry does not require sophisticated technology & huge capital
Labour intensive industry will increase employment
Potential highly educated work force
The cost of labour is 10 times cheaper than Europe & USA
Availability of private banking system
The regulations are improving investment as well as exports
Positive attitude of businessmen
Institutional strong supports towards export oriented industries
Jordan is the most open economy in the region
International Jordan Garment Benchmarking & GarmentBenchmarking &
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InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
Benchmarking &SWOT Analysis
Benchmark
SWOT Analysis
Challenges to meet opportunities: Shortage of skilled labour and training resources
Clearance period, and inland transit time still high
Need of supporting incentives to investment in new technologies, andtechnical assistance
Need of supporting services in promoting export logistics
Need of exporting skills and marketing
Unskilled labour, and adverse attitudes towards the work of females Venture Capital is not available
Need of supporting industries
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International Jordan Garment Benchmarking & Garment
Garment
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Market Analysis Sector Analysisg
SWOT Analysis Industry Strategy
StrategyImplementation
UpgradingProgramme
InstitutionalStrengthening
ExportLogistics
HumanResources
Industry Strategy
ForeignInvestment
Export Development Plan
Diversification of exports through the promotion of Jordan exports toEU, USA and Gulf Countries
Improve the implementation of Jordan EU trade agreement throughBilateral Agreements with MEDA Countries (e.g. Aghadeer)
Implement an export oriented promotion programme:
Promote the image of Jordan as an exporter of Garments
The cooperation with EU & US Supporting institutions
Set-up a fund through donors to provide companies with needed support tomarket their products abroad:
market research, design collection, catalogue design and virtualexhibition
The implementation of a survey enabling to improve the sourcing offabrics and trimmings
International Jordan Garment Benchmarking & Garment
Garment
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Market Analysis Sector Analysisg
SWOT Analysis Industry Strategy
StrategyImplementation
UpgradingProgramme
InstitutionalStrengthening
ExportLogistics
HumanResources
Industry Strategy
ExportDevelopment
Foreign Investment Development Program
Identify related and supporting institution of foreign investment in
targeted markets, and improve cooperation with them
Request special credit line for the upgrading and the restructuring of the
existing companies
Extend tax free trade agreement with neighboring countries to include
garment
Provide supporting institutions with additional budget
Set-up JIB representatives in targeted countries
International Jordan Garment Benchmarking & Garment
Garment
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Market Analysis Sector Analysisg
SWOT Analysis Industry Strategy
StrategyImplementation
UpgradingProgramme
InstitutionalStrengthening
ExportLogistics
ForeignInvestment
Industry Strategy
Garment Human Resources Action Plan
Companies Human Resources Needs per year 17,000 operators:
7,000 to replace foreigners, train new operators, and
10,000 to cover new investment shortage 9,000 middle management staff
170 senior management staff
170 operator trainers in companies
Create a positive attitude towards work of female
Provide incentives, especially to females considering entering the
garment industry Raising awareness TV, radio, national press advertising
ExportDevelopment
International Jordan Garment Benchmarking & GarmentGarment
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Market Analysis Sector Analysis SWOT Analysis Industry StrategyIndustry Strategy
StrategyImplementation
UpgradingProgramme
InstitutionalStrengthening
ExportLogistics
ForeignInvestment
ExportDevelopment
Garment Human Resources Action Plan
Training Needs 17,000 machine operators in cutting, finishing, maintenance and
repair
170 trainers in companies and 170 in VTCs
900 middle level staff (i.e. quality control, line supervisors,maintenance and repair managers, pattern making and cutting)
Create a Jordanian capacity in design, production planning,
productivity improvement, quality management, and costing
VTC strengthening:
Emphasize capacity building from 6,000 to 18,000 workers
International Jordan Garment Benchmarking & GarmentGarment
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Market Analysis Sector Analysis SWOT Analysis Industry StrategyIndustry Strategy
StrategyImplementation
UpgradingProgramme
InstitutionalStrengthening
ExportLogistics
ForeignInvestment
ExportDevelopment
Garment Human Resources Action Plan
Educational and High School strengtheningNeeds:
170 garment senior staff
900 garment technicians Scholarships abroad
Enhance the training capabilities of the private sector
Provide incentives for investment in training centres, (i.e. 20% of thetotal cost of investment)
Facilitate formalities for hiring middle level staff
Provide incentives covering the cost of companies training schemesand technical assistance
International Jordan Garment Benchmarking & GarmentGarment
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Market Analysis Sector Analysis SWOT Analysis Industry StrategyIndustry Strategy
StrategyImplementation
UpgradingProgramme
InstitutionalStrengthening
ExportLogistics
ForeignInvestment
ExportDevelopment
Garment Human Resources Action Plan
Training Events in UK and USA
Train senior level staff in design, pattern cutting and making, productdata, Quality Assurance Management, costing and pricing strategies
Organize study tours for senior level staff of MoIT, VTCs, and the MoE
to learn about garment training and education abroad
Start a dialogue of international co-operation with the specializedinstitutions and centers of excellence
InternationalM k t A l i
Jordan GarmentS t A l i
Benchmarking &SWOT A l i
GarmentI d t St t
GarmentI d t St t
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Market Analysis Sector Analysis SWOT Analysis Industry Strategy
StrategyImplementation
UpgradingProgramme
InstitutionalStrengthening
HumanResources
ForeignInvestment
Industry Strategy
Export Logistics Action Plan
The competitive advantage of Jordan and Tunisia towards China, andneighbouring countries is:
the openness of their economy,
administrative facilities and
the dynamism of the private sector
Accordingly, the logistical facilities have to be
excellent
Accordingly, the logistical facilities have to be
excellent
ExportDevelopment
InternationalM k t A l i
Jordan GarmentS t A l i
Benchmarking &SWOT A l i
GarmentI d t St t
GarmentI d t St t
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Market Analysis Sector Analysis SWOT Analysis Industry StrategyIndustry Strategy
StrategyImplementation
UpgradingProgramme
InstitutionalStrengthening
HumanResources
ForeignInvestment
ExportDevelopment
Export Logistics Action Plan
Implementation of a survey enabling:
The enhancement of an IT comprehensive programme
The improvement of Aqaba port facilities
The improvement of post and airfreight facilities The improvement of the free zones
Facilitation and reduction of the number of procedures
Implementation of a program to enhance exporting companies,forwarding and shipping agencies and trading companies capabilitiesand techniques
InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
GarmentIndustry Strategy
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Market Analysis Sector Analysis SWOT Analysis Industry StrategyIndustry Strategy
StrategyImplementation
UpgradingProgramme
InstitutionalStrengthening
HumanResources
ForeignInvestment
ExportDevelopment
Export Logistics Action Plan
Supporting services enhancement:
Promote the creation of international trading companies operating asconverters for Jordan and neighboring countries
Provide special incentives on real estate acquisition; construction; and
training centres
Elaborate industrial areas master plan identifying the most costeffective industrial locations.
InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
GarmentIndustry Strategy
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Market Analysis Sector Analysis SWOT Analysis Industry Strategy
StrategyImplementation
UpgradingProgramme
ExportLogistics
HumanResources
ForeignInvestment
Industry Strategy
Institutional Strengthening
Enlarging the budget of the MoIT, the JIB, to strengthen thecurrent supporting activities
1- Investment Development program:
Create a One-Stop-Shop to facilitate companys creation
Promote the creation of Business Incubators
Facilitate the implementation of existing regulation governinginvestment
Create an upgrading program
ExportDevelopment
InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
GarmentIndustry Strategy
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Market Analysis Sector Analysis SWOT Analysis Industry StrategyIndustry Strategy
Strategy
Implementation
Upgrading
Programme
Export
Logistics
Human
Resources
Foreign
Investment
Export
Development
Enlarging the budget of the MoIT, the JIB, to strengthen thecurrent supporting activities:
2- Investment and upgrading incentives:
Tax relief for the shareholders
Special fund to finance upgrading activities (Technical Assistance &Software)
Institutional Strengthening
Enhancing and strengthening financial support:
Create a special fund to improve financing of new SMEs projects
Promote the creation of Venture Capital facilities
InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
GarmentIndustry Strategy
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Market Analysis Sector Analysis SWOT Analysis Industry Strategy
Institutional
Strengthening
Export
Logistics
Human
Resources
Foreign
Investment
Export
Development
Strategy
Implementation
Industry Strategy
Implement a Pilot Programme financed by EJADA to providebusiness appraisal for 60 companies and design a tailoredupgrading programmes
Upgrading Programme
Efficiency improvement Program:
The objective is to improve from 20 to 40% the work efficiency of thegarment companies, through:
Setting up a work efficiency recording system enabling to grantcompanys staff according to performed efficiency
Setting up software enabling, Production planning, cost analysis,
efficiency record
InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
GarmentIndustry Strategy
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Market Analysis Sector Analysis SWOT Analysis Industry Strategy
Strategy
Implementation
Institutional
Strengthening
Export
Logistics
Human
Resources
Foreign
Investment
Industry Strategy
Upgrading Programme
Quality enhancement programme:
Set up a specialized laboratory enabling quality control of fabrics
Promote product and company certification
Promote private companies dealing with CAD/CAM Set up PDM (Product Data Management) in companies to enable to
record product specifications
Design a quality instruction manual, and quality inspection procedureand documentation
Support the establishment of a Center of Excellence in fashion design
Export
Development
InternationalMarket Analysis
Jordan GarmentSector Analysis
Benchmarking &SWOT Analysis
GarmentIndustry Strategy
GarmentIndustry Strategy
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Market Analysis Sector Analysis SWOT Analysis Industry Strategy
Upgrading
Programme
Institutional
Strengthening
Export
Logistics
Human
Resources
Foreign
Investment
Industry Strategy
Strategy Implementation
Setting up a task force as well as elaborating implementation plan, coveringthe:
Identification of documents and procedures to get rid of
Streamlining of needed regulations, policies, and organization
Sourcing of required financing
Schedule of all activities, and define the department(s) in charge ofthe implementation of each task
Implementing and monitoring the recommended surveys
Export
Development
Strategy and action
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gyplanto enhance thecompetitiveness of
the garment
industry in Jordan