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BUSINESS PLANA REPORT
ON
OF
FOREX INDUSTRIES
SUBMITTED BY :- SUBMITTED TO :-
HIREN KODINARIYA-15 MOBIN SIR,
[FOREX INDUSTRIES] Page 1
CONTENT SUPER NO.1
SIR NO
PARTICULAR PAGE NO
1 INTRODUCTION 03
SUMMERY, COMPANY ANALYSIS 03
2 THE BUSINESS 04
3 OBJECTIVE 04
5 FORM OF OWNERSHIP 05
6 NAME ,QUALIFICATION OF OWNER 06
7 PROPOSED HEADQUARTER 06
11 THE PRODUCT /SERVICE 07
12 DESCRIPTION OF PRODUCT 07
13 COMPARATIVE ANALYSIS 11
15 THE PLAN 13
16 MARKETING PLAN 13
17 P0LICES 14
18 FINANCIAL PLAN 15
[FOREX INDUSTRIES] Page 2
INTRODUCTION SUPER NO.1
FOREX INDUSTRIES was originally set up as a partnership firm . This event recognizes SUPER NO.1 GARLIC POWDER members that demonstrate an understanding and mastery of the process required to develop and implement a new business venture.
Garlic powder, which is mainly used as a condiment in food preparation, also serves as a carminative and gastric stimulant in many medicinal preparations. In India, though garlic is grown abundantly and is consumed as such (part of it is also exported), very little efforts have so far been made to produce dehydrated or powder form garlic with the result that nearly 20 per cent of the crop is wasted due to respiration, transportation and microbiological spoilage during ordinary storage of garlic bulbs.
Garlic is being used in the Indian culinary since hundreds of years as a condiment. Garlic is grown in many states of India, with Madhya Pradesh, Uttar Pradesh, Maharashtra, Haryana and Gujarat being the leading cultivators. Manufacture of garlic powder from raw garlic bulbs is a very well established activity in many European countries and the USA but it has taken its root in India since last few year
1) Executive Summary—
Provides a brief synopsis of the key points and strengths included in the plan. This, plus the Mission Statement, Motto, Logo, etc. convinces the reader to read the rest of the report.
[FOREX INDUSTRIES] Page 3
THE PLAN SUPER NO.1
Business Goals and Objectives
The business goals and objectives for this project will focus on implementing
GARLIC PRODUCT
Improves officer, firefighter and citizen safety. Facilitates coordination and information sharing both internal and external to the participating organizations. Enhances the ability and effectiveness of staff to perform their jobs. Facilitates coordinated crime prevention and reduction. Provides an , flexible, reliable product base for the future. Eliminate redundant data entry throughout the organization.
Project Goals and Objectives
Sample project goals and objectives:
Accomplish project business goals and objectives within defined budget and time parameters. Minimize impact to standard business operations within the affected units. Craft a favorable and secure agreement between the Department and the selected vendor.
[FOREX INDUSTRIES] Page 4
Form of Ownership
The company is sate up by Hiren patel . Mr. Hien patel is the president and owns 90% of the stock while . The planned future distribution of ownership will allocate a percent of shares for early investors proportionate with their commitment. In addition, 10% of shares will be set aside for employee stock options and awards. Certain suppliers will be awarded warrants for their early contributions to the growth of the company. The specific amount of the warrants is to be determined, but will be proportionate to their level of contribution. Additional share options will be provided to members of the board of directors. The board will consist of seven members: Mr. Hien patel, one additional member of management, three outside directors appointed by Mr. Hiren patel, and two representatives appointed by the major investors.
Name ,Qualification of the Owner
SR.NO
Name of the owner Qualification
1 Hiren patel M.B.A (Finance)
Proposed Headquarter
Relocation area of Jamnagar (Saurashtra )
Capital structure
Name Proposes capital Profits ratio in (%)
Hiren Patel 1,80,00000 90%
[FOREX INDUSTRIES] Page 5
Description of Assets Purchased
Land & Bulding
1. The area of the land to be purchased in the business is 25 lakh.
2. The main production block will cost around Rs. 20 lakhs
Plant & Machinery
The total cost of the plant and machinery is Rs. 50 Lakhs. Machinery to be purchased for
the purpose of production is fully automated.
The delivery van which is 3 tempos holding a capacity of 60 carets in every time.
Particular unit Qty Cost/unit Total
LAND & BULDING
Land sqM 10000 250 25.00
BULDING
Main production Area sqM 4000 200 8.00
Packing Room Sqm 1500 200 3.00
Storage Room Sqm 4000 200 8.00
Office sqM 500 200 1.00
[FOREX INDUSTRIES] Page 6
THE MARKET SUPER N0.1
Description of product &Service Demonstrates how the business’ product or service will be marketed and sold. Includes both strategic and tactical elements of the marketing and sales approach.
PRODUCT
1 Applications
Garlic powder is a hygienically-prepared good quality product. It is easy and convenient to use and store and can be transported without any difficulty. Garlic powder can be produced in many states of India, but this note considers Gujarat as a preferred location.
2 Availability of know-how, Compliances and Quality standards
CFTRI, Mysore, has successfully developed the technical know how. Compliance with the provisions of the PFA Act is mandatory. Quality has to match with IS 5452:1969.
MARKET POTENTIAL
1 Demand and Supply
Conventionally, garlic is used since centuries as a condiment in various food preparations like flavouring mayonnaise and tomato ketchup, salad dressings, chutney and pickles, spaghetti, meat sausages, stews and many others.
2 Marketing Strategy
Thus, market for garlic is very widely spread and bulk of the households, restaurants, eateries, caterers, canteens and clubs etc. use it regularly. Due to its medicinal properties, it has many applications in several medicinal preparations also. Use of garlic powder is increasing as it is easy to handle, avoids wastage and also hygienic. There are good prospects of exports to the Gulf countries and some of the European countries.
[FOREX INDUSTRIES] Page 7
Operations
Provides an overview of the way the business will operate on a day-to-day basis. Includes production processes, physical facility review, utilization of technology, and processes followed to ensure delivery of products or services.
Capacity of the Project
The rated capacity of the project is 150 Mt per annum.
Manufacturing process
This process is based on Mysore which is an improved process for the production of dehydrated garlic powder free from husk. Garlic bulbs are broken into individual cloves by passing between rubber-covered rollers which exert pressure to crack the bulbs without cruding the cloves. The loose ‘papery shell” is removed by screening and aspiration. The cloves are then sliced or pressed between rolls to form flakes. The slices or flakes are dried in tunnel driers or continuous belt drier. In case of tunnel drying the slices are loaded on wooden trays (5-6 kg. m2 tray area)
Trays are stocked on cars which are conveyed to a2-stage tunnel drier. In the first concurrent flow stage air temperatures from 750 to 900C may be used and in the stage countercurrent flow of air lowers the temperature from 550 to 00. In 10-15 hours product is dried to 5-7 percent moisture, where upon they are scrapped from the trays. The dried slices are transferred to the drying bins. Belt dryer can also be used where slices are automatically sped on a continuous stainless steel perforated belt. The temperature of the air at the inlet is about 6 per cent in about 6 hours of drying. After drying the pink skin that adheres to thefresh clove can be removed by screening and air aspiration. Dehydrated garlic can be powdered in an air classifier hammer will. It is packed in polyethylene bags immediately to prevent absorption of moisture.
[FOREX INDUSTRIES] Page 8
Long-Term Development
Gives a clear vision for where the business will be in three, five, or more years. Demonstrates an honest and complete evaluation of the business’ potential for success and failure. Identifies priorities for directing future business activities.
Licensing Agreements
Licensing Agreement have been obtain from the Jamnagar chamber of commerce and Industry Development of Authority .
[FOREX INDUSTRIES] Page 9
MARKETING PLAN SUPER NO.1
Marketing Mix
MARKETING MIX refer to the amount and kind of marketing variable, the firm is using at a particular time. Marketing mix is plan designed to analyze the marketing problems. It denote combinations of various elements, which is their totally constitute a firm’s “ marketing system” these elements are product , place, promotion and price. The marketing mix consist of everything the firm can do to influence the demand for its product. The many possibilities can be collected in to four group of variable. The four P’s of marketing mix consists of following points:-
1. Product mix It refer to classes of product in different product lines
2. Price mix
It includes polices regarding pricing, discount, and concession etc.
3. Place mix
It refers to selection and organization of channel of distribution, location and layout of stole etc.
4. Promotion mix It includes methods of promotion sales through advertising, sales promotion, personal selling etc. communicate with the customer.
[FOREX INDUSTRIES] Page 10
SWOT Analysis
Strength,
1) The share of company in brand loyalty is around 70% to 90%.
2) It has proper channel of distribution.
3) Good quantity in recognizes price.
4) Technical man power is high.
5) He has installed a sophisticated & ultra modem computerizing facility.
Weakness
Promotional activities require more concentration
Opportunity
“Failure is never the fined and success is never the ending.
1. To increase product.
2. To produces new flavors.
3. To increase market segment.
Threats
1. Competitors in market
2. switching off consumer from I brand to another
[FOREX INDUSTRIES] Page 11
OPERATIONAL PLAN SUPER NO.1
Plant Location
The location of plant of Forex Industries Would be to GIDC Phase-II Jamanagar. This location is ideal because it suitable for raw material, transportation and labor near the plant.
Plant Layout
The layout would be a simple required land and building with a seating capacity of 12 to 14 machinery at a time space of ware house storage product and raw material also be required
[FOREX INDUSTRIES] Page 12
Material Required
Material are required by producing a Garlic Powder , Garlic, and water.
The raw material would not be a problems as Gujarat production of garlic is quite significant.
GARLIC Area(Ha) Production (MT)
2007-08 33196.00 137763.402008-9 42292.00 178472.242009-10 50322.00 199545.30
Raw & Packing Material Required At 100%
Production Qty (Tones) Price ton. (Rs.)
Value
Garlic Bulbs 50 30000 1500000Packing Material 300000
[FOREX INDUSTRIES] Page 13
ORGANIZATIONAL PLAN SUPER N0.1
Organization Chart
Management and Organization
Describes the key participants in the new business venture. Identifies the human resources the business can draw upon either as part of the management team, employee pool, consultants, directors, or advisers and the role each will play in the business’ development. Discusses compensation and incentives and details decision-making processes.
[FOREX INDUSTRIES] Page 14
Policies SUPER NO.1
Dividend policy
Analyzing the current trend in the market & the competitor’s policy it is expected that the
investors’ expectations is 15%. The BOD decided that they would be providing 10% dividend on the face
value of the shares and would increase by 2% each year.
Bonus Shares
It has been decided by the BOD to distribute bonus shares at the time when accumulated profit
is high.
Loan Recovery policy
The company receive loan of 2 Cr. from SBI @ 10%, so in order to repay the loan reserve of
82 Lac it has been created and invest at financial institution @ 10%.
General Reserve
A reserve of 15% is taken on the net profit as it is expected that there might be an increase in
price @ 10%.
Depreciation policy
It is expected that the estimated time of the machinery, building and delivery van is 5 years.
Therefore, depreciation @ 20% has been charged on it, and for this purpose a depreciation reserve has
been created and invested in financial institution.
[FOREX INDUSTRIES] Page 15
At the end of three years it is expected that machinery, building and delivery van is to be renovated by 30,
35 & 6 lace respectively for each.
Debtors
It is to maintain the debtors of not exceeding 3 Cr. and to maintain the avg. collection period
not exceeding 1 month.
Creditors
It is to maintain the creditors of not exceeding 1 Cr. and to maintain the avg. payment period
not exceeding 40 days.
[FOREX INDUSTRIES] Page 16
FOREX GARLIC
Financial Feasibility of The Business Plan
1. Estimated budget .
2. Estimated Cost Sheet & Final A/c for 2010-11
3. Estimated Cost Sheet & Final A/c for 2011-12
From above estimation of budget, cost of capital, final A/c, NPV, ARR, Payback period we find that this
business plan of FOREX INDUSTRIES financial condition is good as is discussed here under…….
[FOREX INDUSTRIES] Page 17
Conclusion
The findings of the report show that the feasibility of the business plan is good, so it
is recommended to an Entrepreneur to make this plan into implementation and make
good amount of profit in this cut throat competitive market.
[FOREX INDUSTRIES] Page 18