GANT is the original American lifestyle brand with European sophistication, offering premium clothing, accessories and home furnishings for men, women and kids. Born in 1949 on the campuses of the American East Coast universities and raised in Europe, GANT enjoys a global presence in over

70 markets, 750 stores and 4,000 selected retailers. In 2019 GANT celebrates 70 years of learning. Please visit gant.com for more information.

GANT FALL/WINTER 2019CELEBRATING 70 YEARS OF PREPPINESS

May 2019; Stockholm, Sweden

For Fall/Winter 2019, GANT continues its year-long 70th anniversary celebration of highlighting the preppy icons the brand has perfected from the very beginning. This season, GANT seeks to blend timeless pieces with new modern essentials that capture the blurred line between the workweek and weekend–and the magic that happens when the city and the country lifestyle are combined.

GANT has created a collection that balances business with leisure and explores what happens when the city and country co-exist in one outfit–because just like the everyday lives, these worlds are now blending. Days of suits in the office and casualwear on the weekends are gone. Instead, pieces are mixed and matched–making the clothes work for the occasion and not the other way around– bringing a bit of free-time interests into the office. And like always, GANT approaches this project of balance with the signature preppy point-of-view it has pioneered from the start.

“We have curated a collection where our iconic pieces like the Heavy Rugger, the GANT Varsity Jacket, and the Cable Knit are mixed with back-to-work staples that have been reinvented to better suit our consumer needs,” says Karen Vogele, EVP of Product and Design. “Think beautiful machine-washable blazers paired with graphic sweatshirts, or a modern waxed jacket worn with a dress. We are bringing the country to the city by mixing the best of yesterday with the relevance of today.”

As the holiday season draws near, GANT launches a small collection that celebrates sleek tailoring, elegant dresses, and graceful blouses paired with fluid skirts. As a brand that grew up along the American East Coast, GANT celebrates all shades of blue. These shades feature in rich navy tuxedos and bold checks alongside festive prints to make the party even preppier.

GANT is the original American lifestyle brand with European sophistication, offering premium clothing, accessories and home furnishings for men, women and kids. Born in 1949 on the campuses of the American East Coast universities and raised in Europe, GANT enjoys a global presence in over

70 markets, 750 stores and 4,000 selected retailers. In 2019 GANT celebrates 70 years of learning. Please visit gant.com for more information.

KEY COLORS AND PRINTS

The color palette for the season inspires by rich olives and forest greens found in the archive. New shades of university clubhouse colors like sporty reds and blues appear along with vibrant yellow and deep burgundy.

Stripes and checks play a significant role this season. Through vertical and horizontal stripes and bold check patterns, GANT is paying tribute to its American sportswear roots. GANT also has a rich history of creating preppy outdoor-wear with a hunting and fishing aesthetic, this inspiration comes alive in seasonal graphics and go-to-hell prints.

KEY PIECES FOR WOMEN

LADIES WHO LAUNCHTo lift and embrace strong and independent women that run and launch their own businesses, this is a message sweater knitted in soft and washable merino for the woman on the go. Easy to care for and with a relaxed fit and luxurious hand feel, this casual sweater pairs with jeans for the weekend or layered with a crisp white shirt and a sharply tailored suit for business meetings.

WAXED CROPPED JACKETThis Waxed Cropped Jacket is a fashion-forward twist on a very classic outerwear piece. GANT combines it with some clever cord detailing inside the cuff, inside the placket, at the collar and at the embroidered locker loop. The silhouette is cropped and modern – a true must-have.

PLISSÉ SLEEVE SHIRT A regular fit shirt with an eye-catching and festive plissé detail at sleeve ends. The perfect occasion blouse as well as a preppy and feminine office shirt. The shirt is beautiful to wear on its own but also great to style the decorative cuff under knitwear and blazers.

GANT is the original American lifestyle brand with European sophistication, offering premium clothing, accessories and home furnishings for men, women and kids. Born in 1949 on the campuses of the American East Coast universities and raised in Europe, GANT enjoys a global presence in over

70 markets, 750 stores and 4,000 selected retailers. In 2019 GANT celebrates 70 years of learning. Please visit gant.com for more information.

KEY PIECES FOR MEN

TP HEAVY RUGGERA Heavy Rugger in a tonal Breton stripe. It has a twill collar and herringbone on the inside collar stand and back placket, with GANT diamond embroidery, a hallmark of quality. Through innovative fabric features, Tech Prep™ enhances the classic GANT look with new technologythat supports an active lifestyle.

WASHABLE CHECK BLAZERPresented in four autumnal checks, this single breasted 2-button blazer has patch pockets and unconstructed shoulders for a more relaxed silhouette. The unlined interior with contrast color bindings gives the jacket a more playful appeal while showing off the superior interior craftsmanship. Tailored in an Italian wool blend fabric with flannel finishing, this is a signature preppy everyday statement blazer that is also safe for domestic machine washing.

COASTAL DUFFELThe Coastal Duffel is made in a wool blend fabric. The double-faced fabric has a beautiful check on the inside and a tonal color on the outside. Two large patch pockets and two slanted hand warming pockets at chest. Layer up in the cold with a cozy knitted sweater, a soft blazer and The Coastal Duffel.

The GANT Fall/Winter 2019 collection will be available in stores and online from August 2019.