Gangs presentation rajat

11
‘SUNSILK GANG OF GIRLS’: HINDUSTAN UNILIVER LIMITED’S SUBMITTED TO: Mr. ANOOP R OHRI SUBMITTED BY: Mohit Kumar Tarun kumar Rajat kumar Gaurav Chhabra

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Transcript of Gangs presentation rajat

Page 1: Gangs presentation  rajat

‘SUNSILK GANG OF GIRLS’: HINDUSTAN UNILIVER

LIMITED’S

SUBMITTED TO:Mr. ANOOP R OHRI

SUBMITTED BY:Mohit KumarTarun kumarRajat kumarGaurav Chhabra

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INTRODUCTION TO THE SUNSILK GANG

• LAUNCHED ON JULY 17, 2006

• SOCIAL NETWORKING SITE

• INDIAS LARGEST CONSUMER PACKAGED

GOODS

• MEANT EXCLUSIVELY FOR GIRLS

• CONNECT BETWEEN THE CONSUMER AND

THE BRAND

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BACKGROUND

• ANGLO-DUTCH COMPANY FORMED IN 1930

• HVMC FORMED IN 1931

• LARGEST AD SPENDERS IN THE

TRADITIONAL & NON-CONVENTIONAL MEDIA

• 2007 ,THE COMPANY RENAMED ITSELF ‘HUL’

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SUNSILK-THE ‘HAIR EXPERT’

• COSMETIC BEAUTY SHAMPOO

• FIRST SHAMPOO BRAND TO LAUNCH TWO IN ONE

SHAMPOO

• IN 2003 SUNSILK BRAND WAS RE-LAUNCHED AS

SUNSILK NATURALS

• IN 2007 IT WAS REINFORCED THROUGH

CELEBRITY ENDORSEMENTS

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‘ONLINE ALL GIRL COMMUNITY’

• HUL LAUNCHED sunsilkgangofgirls.com

• SOCIAL NETWORKING SPACE FOR GIRLS

• BUILT ON THE CONCEPT OF GIRL BONDING

• REVEALES PERSONAL INFORMATION & COULD BE

BLOCKED

• CLAIMED TO HAVE CONTENT FILTERS & OTHER

SECURITY FEATURES

• CENTERPIECE OF GOG WAS MAKEOVER MACHINE

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‘MEDIA BLITZ’

• BROADCAST

• PRINT

• ONLINE

• OUTDOOR MEDIA

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GOG-IN SYNC WITH CB

• BUILDING ONLINE COMMUNITY

• WOMEN FELT PRESENCE ON INTERNET

• INTERACTIVE COMMUNICATION & CONNECT

WITH TG ON PERSONAL LEVEL

• SHIFT FROM INDIVIDUAL INTEREST TO

COMMON INTEREST

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ITS IN HIGHLIGHTS B’COZ….

• RICH & INFORMATIVE CONTENT

• SPIRIT OF GANGING

• INTERACTIVE TOOLS & APPLICATIONS

• SPACE TO INTERACT WITH OTHER USERS

• PLATFORM FOR SELF-EXPRESSION

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STRATEGIC INSIGHTS

• SPACE OF FASHION & STYLE

• OPERATED ON FUNDAMENTAL PRINCIPLES

WITH UNDERSTANDING OF TG

• EXCLUSIVE ONLINE COMMUNITY FOR SUCH

LIKE MINDED GIRLS

• KEEPS UP WITH LATEST FASHION & TREND

• EVOLVED IN ITS LOOK ,TONE & CORE

• CONTENT

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RESULTS

• Total Registration – 7,16,621

• Average Monthly Page Views – 30,00,000

• Average Monthly Hits – 1,20,00,000

• Average Monthly Unique Visitors – 97,086

• Total Number of Gangs – 42,586

• Average Visit Length – 11.06 minutes

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Thank

You