Gamifying the Learning Experience Tij Nerurkar kshitij@tatainteractive.com

Tata Interactive Systems

mailto:kshitij@tatainteractive.com

The Tata Group

Founded 1868

Leadership through business excellence

Improve quality of life in our communities

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Presence in 80 countries

350,000 employees

$100 Billion revenues

Over 50% revenue from international operations

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Children

Adults

Tata Interactive Systems building learning

solutions for a diverse audience

Mobile

Learning

Classroom

100 second

Learning Nuggets

Performance Aids

Story Based Learning

Virtual

Environments Simulations Tata Interactive Systems

The discussion today

Distinguish between gamification and game based learning

Evolution of serious games

Classify game based learning by various formats

See some examples

Thinking like a game designer

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What is Gamification?

http://www.youtube.com/watch?v=qfcFWrckoLg

What is gamification?

Why do we need it?

Gamification is the use of game design techniques and elements in a non-game context

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http://www.youtube.com/watch?v=qfcFWrckoLghttp://www.youtube.com/watch?v=qfcFWrckoLghttp://www.youtube.com/watch?v=qfcFWrckoLghttp://www.youtube.com/watch?v=qfcFWrckoLg

The underlying principle

Increase engagement

Repeatable usage

Spread the word

Improve capability

Solve problems

fun

fortune

fame

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Mypartnerisgamer.com

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Enabler for Motivation

Pain Squad an example of gamification

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Gartner research says

By end of 2014

The gaming industry will be $1.7bn

1Bn gamers

More than 50% of organizations that manage innovation processes will gamify them

More than 70% of global 2000 organizations will build at least one game app

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So what is game based learning?

Applying techniques that increase engagement, usage, and propagation to learning

Making games seriousapplying it to solve business problems

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"Play is an important part of the learning experience. When we enjoy learning, we learn better"

- Rose and Nicholl

People rarely succeed in what they are doing unless they have fun in what they are doing.

Dale Carnegie

Game based learning is ideal for material that is not intrinsically motivating to anyone but needs to be learnt.

Mark Prensky

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Courtesy: Knewton Pearson Ed

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Serious Games v/s Entertainment Games

VS

Has pedagogical foundations in learning theory applications as a game-play element

Clearly defined learning objectives with associated outcomes driven by instructional goals

A combination of game elements, game thinking, and game play targeting first time players

The primary purpose is entertainment, enjoyment and fun

Targeted towards improving engagement, enjoyment with a view to commercial gain

A combination of game elements & game thinking, game play and fun; however, accessibility may not have such a low barrier

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Elements required for Learning

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Learning to think like a game designer...

Organizational Benefit

Personal Benefit

Individual Communities

External- e.g. Pit-stop External- e.g.

Consumer Education

Internal -e.g. Quiz up Internal- e.g. Microsoft Language Quality Game

Mode

web

classroom blended

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Learning to think like a Game designer: Elements of Serious Games

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Different kinds of Serious Games

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Game on Technical Scrutiny of Cheques for a Bank

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Skill-Based Serious Games

Outcome depends on how

well you master a skill

Success does not depend

on chance or luck.

Tasks are aimed at

building skills and

abilities to improve

efficiency and

productivity at a job.

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Characteristics of Skill-Based

Serious Games They Have one or more clearly Defined Instructional

Outcomes.

Provide Context (real or imaginary) for the content.

Provide Multiple paths to success.

Provide opportunities for multiple iterations (Replay-ability).

Define Multiple Degrees of Success as against just win/lose.

Entice learners to Constantly Improve Skills.

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Game based Learning

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Example of an Orientation Adventure Game First Steps Online program for DHL Express UK & Ireland

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Knowledge based Serious Game

An Adventure/Quest game

Immersive Isometric 3D-like environment

Explore-Organize-Apply of FACTS

In-built mechanism for assessment

Not bound by time

Short episodes

No pre-requisite knowledge needed

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Game based Learning

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Behavior based Serious Game

Change enabler

Use while translating a complex concept into simple application

Ideal for topics where learners cannot be forced to learn

Pre-requisite knowledge of concepts covered

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According to a 2008 eLearning Guild, Immersive Learning Simulations survey, 93% of the organizations using game-based learning rated the approach as better than other forms of rich-skill practice and 76% reported a positive ROI.

For example, the Montreal Public Transit System saw a 50% reduction in training time and a 32% increase in overall employee performance after implementing an immersive learning solution

Gamification strengthens Galdermas sales force. In 2011, Galderma presented its sales force with a relatively traditional game: players could work individually or in groups to advance their avatar along a path riddled with quizzes and situational role-plays. The purpose of the game was to reinforce staff knowledge of Galderma products, encourage people to share ideas and exchange good practices, and to build team spirit. Game participation was voluntary, but it was popular (nearly 92% of those targeted ended up participating). In the end, the game not only strengthened Galdermas sales force, it also measurably increased company sales.(http://www.business-digest.eu/en/2012/02/21/gamification-should-work-be-like-play/)

AstraZeneca gamified medicine training and gets 97% of their large network of agents to participate with a 99% Completion Rate(http://www.alittleb.it/portfolio/go-to-jupiter-e-learning-game-for-employees/)

What Serious Games do for your organization

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