Gamification: The story of a stupid buzzword
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Gamification: The story of a stupid buzzword Jeff DeChambeau July 4, 2012
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Hi, I’m Jeff. Philosophy at Western 5 years with Don Tapscott Now at T4G Limited Writing Stop Wasting Money on Advertising Inventor of Judgmint.org
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What’s a game?
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A set of rules within which you try to beat an opponent.
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Video games
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It was all going well until…
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…meanwhile…
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Then, someone realized that like games, all this stuff is
digital, interactive systems, and asked…
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What if we apply achievements to stuff that’s
completely and totally pointless?
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Three examples:
Reward schedules Appointments
Status
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Reward schedules
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Appointments
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Status
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But the fact is that on their own
these are all just cheap tricks.
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What really matters is the story.
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You
Need
Go
Search
Find
Change
Take
Return
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All these tricks push the story forwards
or show how far along it is but never substitute for it.
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Don’t “gamify.” That’s stupid.
Help your customer through their story.
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Game designers understand how to non-coercively lead a
customer through a very complex experience.
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The backlash.
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Games today.
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