Gamification: Should Your Brand Do It?
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HelloWorld eBook GAMIFICATION: SHOULD YOUR BRAND DO IT? 1
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Transcript of Gamification: Should Your Brand Do It?
Gamification: using game concepts and mechanics to engage users and change behavior
But really it's about making ordinary tasks fun!
The marketing challenge: How to make programs more like games. Not turn them into games, but use compelling game elements to drive engagement and capture consumer attention.
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63% of American adults agree
that making everyday activities more like a game
would make them more fun and rewarding - JW Intelligence, 2012
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1 2 Accelerated feedback cycles Increases the velocity of feedback loops to maintain engagement
3 4
A compelling narrative Engages players to
participate and achieve the goals of the activity
Clear goals and rules of play Ensures players feel
empowered to achieve goals
Challenging and achievable tasks Short-term, achievable goals
to maintain engagement
4 REASONS GAMIFICATION DRIVES ENGAGEMENT
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75M
Americans play games on mobile devices and social networks, 115M
play on websites Gartner, 2012
Users spend
30% more time on sites
with social login games
Demand Metric, 2012
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Research: Experiences with game mechanics increase participation and engagement
Including gaming elements keep members coming back
Adding gaming elements to a consumption diary dramatically increased completion rates
32%
68%
Non-Gamified (Control)
Observers Contributors
17%
83%
Gamified (Experiment)
Observers Contributors
User Participation Diary Completion
30%
70%
UK (Non-Gamified)
Completed Not complete
99%
1%
USA (Gamified)
Completed Not Complete
Source: Albert and Findlay, "Gamification: What It Is and What It's Not," 2011
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EMOTIONAL DRIVERS
MECHANICS
STRATEGY
Download our eBook to get Started with Gamification
Schedule a gamification strategy session
[email protected] 248.543.6800 x 6211
LET’S CHAT
Or Watch the Gamification Webinar Series
DOWNLOAD PDF >
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