Achieved by

Kristoffer FrangRobin Mellstrand

Who we are

Industrial engineering and

management

Gothenburg Stockholm

Software-intensive systems

Business & Innovation

Master Thesis

What we do

3,3 millions hours per day40 million monthly active

users

5,98 million game years(!)

World of Warcraft: 0,7475Farm Ville: 0,4155Angry Birds: 0,1375

TOTALT: 1,300

Sverige: 1,3150

(Total speltid i år per år)

With over 250,000 articles, the World of Warcraft Wiki is the next biggest wiki in the world, second to Wikipedia

If you grew up in the UK and are 21 years old, you have spent 10,000 hours gaming in avarage

Americans spend 215,000,000 hours gaming annually

The avarage age of the most commong game buyersis 41

Why does it work?

• What makes a game?• Flow• Work is Fun• Alief

Goal Framework

Skill Direct Feedback

GAME

Abilities

Challenges

Anxiety

FLOW

Boredom

Mihaly Csíkszentmihályi

Gamification

GAMIFCAITON!

?

Sounds fun, but how do we do this?

?

What motivates people?Motivation factors at Cybercom

What do people think

are fun?

Game mechanics

Motivator

Power

Order

Saving

Vengeance

Object of desireInfluence

Organization

Collecting things

Competition

1. You are highly ambitious compared with

other people your age.2. You usually seek leadership roles.

3. You usually dominate in social situations with people your own age.

Motivator

Power

Order

Saving

Vengeance

Object of desireInfluence

Organization

Collecting things

Competition

What is fun?

Being a hero

Patterns

Collecting

Competition

Motivator

Power

Order

Saving

Vengeance

Object of desireInfluence

Organization

Collecting things

Competition

What is fun?

Being a hero

Patterns

Collecting

Competition

Mechanic

Motivator

Power

Order

Saving

Vengeance

What is fun?

Achieving a senseof completion

Mechanic

Motivator

Power

Order

Saving

Vengeance

What is fun? Mechanic

Triumph over

competition

The game frame

What motivates the player

What is the game about?

What are the goals with the game?

Rewards along the

way

How the game is played

How do we apply this?

Questionnaire

Some activity in the consultancy model

InterviewsGamification design theory

• Gamification design theory

• Player motivations

• Workshop

?

Which activity in the consultancy model?How will the system handle feedback?How much transparancy between the players?

How do we….?

But what if…?

Can this really

work if…?

How do we…?

Can we really…?

Is this r

eally

right…

.?How do

we….?

But what if?

Wish us luck.(We will need your help)