Games ‘R’ UsProject Proposal

By Group A

Beasley, MatthewBolden, SusanGarcia, AndrewHolt, ThomasJacobus, Holly

Millsap, George

Morales, NataliaMoxley, LindsiO’Dea, KevinParadis, JamesPindell, Anna

DeVry University MDD460

Project Overview

OBJECTIVES

Create visually pleasing website

Attract target demographic

Allow for easy upkeep for the company

Include a large library of game information

Include a few games that can be played through the site

Maintain cross browser compliance

Project OverviewBUDGET TIMELINE

Budget Total: $11,035.00• Domain Registration

$15.00

• 1 Year Small Business Hosting$720.00 ($60/mo with 1 SSL Certificate)

• Developer Labor Costs$8800.00 ($550 per week of development)

• Maintenance $1500.00 ($125 per month)

Timeline: 11/2012 – 3/2012 (16 weeks)

Initial Proposal – 11/4/2012 Needs Assessment/Content Analysis – 11/11/2012 Repository Concept & Project Plan – 11/19/2012 Initial Conceptual Design – 11/26/2012 Market Research Report – 12/3/2012 Cost-Benefit Analysis Report – 12/10/2012 Final Market Research Report – 12/17/2012 Presentation of Plan to Customer – 12/20/2012 Begin Production of Website – 1/5/2013 Launch Final Design of Website – 3/1/2013

Project OverviewFEATURES OF NEW SITE Flash Landing Page

User Friendly Interface

On Site Games Area

Gaming Accessories Section

Gaming Console Section

Games Section

Community Section

Game R Us information sections

Flash Landing Page

Used to catch new user’s attention and gain information.

Contain promotional information

Upcoming Release Dates

Quick Link to Online Games Section

User Friendly Interface

The target demographic is gamers ages 16 to 35. Navigation should be easy to find and user with self defined keywords for links.

Clutter should be minimized to help guide the viewer’s attention.

Accordion menu’s to help hide extra information.

Advertising as far as banners for products that Games R Us offers or paid advertising from Google AdWords or any other source will be placed on two specific portions of the page and will not change throughout the website.

On Site Gaming

Using Flash there will be an array of on site games available for users.

Games are already available for use and can be implemented to the site easily.

Using familiar past games, and casual games users will spend more time on the site.

This section will focus on the accessories and peripherals that Games R Us offers

Keyboards

Mice

Controllers

Headsets

Game Accessories Section

Games Section

BUY NEW PRE-OWNED Promotions Page for Each Category

Release Dates & Pre-ordering

Top 10 list for Best Selling Games

Special Offers for Returning Users

Detailed Description & MPAA Rating

Inventory Count for Used Games

Condition Report for Used Games

Rules of Conduct for Selling Games

Detailed Description & MPAA Rating

Calendar of Events @ GamesRUs

Top 10 list for Best Selling Games

OTHER FEATURES

Game Console Section

NEW SYSTEMS USED SYSTEMS Promotions Landing Page - Shared

Details for all Console Types Carried

Prices & Descriptions of Packages

Pictures & Specifications

Comments Section for Users

Promotion Landing Page – Shared

Section for GamesRUs Buying Console Equipment

Inventory Tracking

Condition Report

Detailed Description & Price

Community Section

THE FORUM

Discussion on Tips, Tricks, & Cheats

Technical Issues Discussion Area

Share Stories of Great Scores

Ability to Add Walkthroughs

GamesRUs Information

Company History

Mission Statement

Map & Directions

Hours of Operation

Contact Information

This market research was done prior to developing a new website for a new and used retail video game store called Games R Us. It was conducted to determine some best practices of the target demographic that the store wishes to reach. The results will be used to enhance the layout, priority, and interface of the website.

Survey objective

This questionnaire was administered by the website development team to individuals who have experience with video games. The video game player market has changed dramatically over the past decade and in response we decided to include the input of any person who has played video games. No age, race, gender, or other considerations were beyond the respondents experience with video games was taken into consideration for valid research candidates.

Methodology

Market Research

Market Research

Yes No0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

100%

0%

Have you ever played a video game?

Size FrequencyYes 22 100%No 0 0%Total 22

Yes No0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

86%

14%

Would you consider browsing stores online for purchasing a video game ?

Market Research

Size FrequencyYes 19 86%No 3 14%Total 22

Browse Games Read Reviews of a Specific Game

See the Previews of Upcoming Games

Find the Release Dates on Upcoming Titles

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

23%18%

45%

14%

What is the first thing you do when visiting a video game site?

Market Research

Size FrequencyBrowse Game 5 23%Read Reviews 4 18%See Previews of Upcoming Games 10 45%Find Release Dates of Upcoming Titles 3 14%Total 22

Word

of mouth

Video ga

me publica

tion

Informati

on from st

ore's w

ebsit

e

Socia

l med

ia (Fa

cebook,

YouTu

be , et

c.)0%

5%

10%

15%

20%

25%

30%

35%

40%

14%

32%

18%

36%

Where do you look first when seeking game re-lated information?

Market Research

Size FrequencyWord of Mouth 3 14%Video Game Publications 7 32%Infromation from Store 4 18%Digital Distribution 8 36%Total 22

Project Management

The proposed Games R Us system will be hosted on a cloud-based server company allowing for maintenance and upkeep of content with ease from anywhere. Content and database can be maintained from any location with secure access through SSL login capabilities. The admin and other chosen employees of Games R Us will be maintaining the website keeping cost down. The current small IT company will no longer be needed.

Content Storage

Existing social media websites such as Twitter, Facebook, MySpace, and others used to create a web presence without the development of a standalone website. This concept would greatly decrease the cost of the project but increase the amount of upkeep needed from Games R Us employees. It would also decrease the usability and usefulness of the website to its customers.

Social Media Applications

Student Slide 1

Student Slide 2