Games and Media Industry Trends and Platforms
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Games and Media Industry Trends and Platforms Jeppe Kilberg Moeller Media Production & Innovation [email protected] Twitter: @JeppeKM ECOM 6035 Session 4a Friday November 21 2014 19:00 (Hong Kong)
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An updated talk from last year held for University of Hong Kong about current trends in the games and media industry - new platforms, and what to consider in this market as a developer.
Transcript of Games and Media Industry Trends and Platforms
Games and Media Industry Trends and Platforms
Jeppe Kilberg Moeller
Media Production & Innovation
Twitter: @JeppeKM
ECOM 6035 Session 4aFriday November 21 2014 19:00 (Hong Kong)
IntroductionUser Ecology
Platforms- Last Gen
- Current Gen- Upcoming consoles
- Mobile- New Tech
- Media Convergence
Developer DilemmasA Forecast
Q&A
Games and Media Industry Trends and Platforms
My Background
start-ups +
User Ecology• Soft-core-users (”casual”)
• Mid-core users
• Hard-core users
… and how mid-core users are gaining ground
… and gaming became mainstream
Latest Generation of Consoles
Release Nov. 200680 million units sold, Nov. 2013
Release Dec. 2006101.15 million units sold, June 2014
Release Nov. 200583.7 million units sold, Mar. 2014
Source: Wikipedia
Current Generation of Consoles
Release Nov. 2013/ Sept. 201410 million units shipped, Dec. 2014
Release Nov. 201313.5 million units sold, Sept. 2014
Release Nov. 20127.29 million units sold, Sept. 2014
Source: Wikipedia
Upcoming Consoles
Release June 2013 (retail)* Best titles sells only 7-10,000 units
Release TBA 2015
Source: Wikipedia
* Lack media center capabilities
Mobile Platforms
Source: theregister.co.uk
Sales per Platform
* Expected1 billion Android devices700 million Apple devicesby the end of 2014
Top Mobile Developers
* 3 of the top 5 smartphone vendors in the world are now Chinese riding high on success with Android OS
New Devices and Technologies*
* Perhaps technically appealing, but how interesting is this to the mass market?
…and Media in the Living Room
Industry Ecology• Triple-A companies going mobile
• Acquisitions by media companies
• ”Indie” developers now need a clear strategy
• Increase in content quality
• Crowd sourcing• kickstarter.com, indiegogo.com, and many more…
Business Model TrendsBox versions
Pay per download
Subscriptions
Streaming
In-app purchase
In-game ads
Crowd Sourcing
The Developer’s Challenges
• Create
• Produce
• Distribute
• Analyze
• Iterate
The Developer’s Solutions
• Lean Startup
• Focus on core feature
• Engage users at an early stage
• Get early to market
• Adjust to user feedback and market changes
• Get a broad reach (several platforms) – COPE strategy
• Optimal workflow and decision-making
• Design your business!
Industry ForecastFewer big players & lots of small ones - David vs Goliath
• The big company acquires the promising small ones
• Indie scene needs to mature faster than the current rate
• The new giants will settle on the market
Technology Forecast• Media Convergence: Mobile/TV/Console
• Reaching a larger audience
• Questions: • Is this the last generation of consoles?
• What is the primary use of your mobile phone?
Summary• The game and interactive media industry is in a rapid growth
• The market is maturing:
• ”gamers” get older
• ”gaming” platforms become more accessible and converge
• Technology entry barrier is declining
• Market entry barrier is increasing
• Content quality is on the increase!
• Spot the opportunities before anyone else does!
Jeppe Kilberg Moeller, November 2014
Media Production & Innovation
Twitter: @JeppeKM
Q&A
Games and Media Industry Trends and Platforms
