Gamechangers ... are you ready to change the world? ... by Peter Fisk

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Are you ready to change the world? [email protected] theGeniusWorks.com @GeniusWorks
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Introduction to "Gamechangers", the next book by Peter Fisk exploring how to innovate to "change the game". First presented at Time Warner Executive Summit, Hong Kong, June 2013. For more about the book visit www.nextgenerationbrands.com

Transcript of Gamechangers ... are you ready to change the world? ... by Peter Fisk

Page 1: Gamechangers ... are you ready to change the world? ... by Peter Fisk

Are you ready to change the world?

[email protected] theGeniusWorks.com

@GeniusWorks

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Exponential change

everywhere

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Asian

Youthful

Mobile

Collaborative

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500m photos/day

100Hrs video/min

phone 150 Times/day

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We Share 25% of everything

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Flat and Fragmented

Nobody is average

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consumers in control

Imitation is instant

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Every business needs to

do more

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the next generation

fast and focused

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Thinking different

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participation attention

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participation

EMOTIONAL

attention

Functional

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participation

EMOTIONAL

Pull

attention

Functional

Push

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participation

EMOTIONAL

Pull

Engagement

attention

Functional

Push

interruption

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Movement

participation

EMOTIONAL

Pull

Engagement

market

attention

Functional

Push

interruption

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change the game

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change the game

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change the game

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Think bigger

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thinks in a bigger context sees with a different perspective

amplifies the potential of others

wants to make life better

loves to explore and take risks

fit, flexible and has fun

has a childlike wonder focuses on the best opportunities

works with partners to do more

driven by a higher purpose

cares about people and future

creative, intuitive strategic, analytical

male or female, young or old east or west, big or small

good with technology stuff social, human and emotional

loves aesthetics of design

believe in myself, believe in better

I am a gamechanger

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Gamechangers

Fuse

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Gamechangers

Enable

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Gamechangers

Amplify

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Amaze me

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23&Me

DNA Profile $99

Anne Wojcicki

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Juan Valdez cafe

Coffee Grower cafes

Luis Genaro Munoz

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Moven

Human direct bank

Brett King

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Space X

Commercial Space

Elon Musk

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GRAAL BIO

ALTERNATIVE ENERGY

BERNADO GRADIN

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ASHMEI

PREMIUM SPORTSWEAR

STUART BROOKES

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RASPBERRY PI

£20 circuit boards

EDEN UPTON

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RENOVA

COLOUR TOILET PAPER

PAULO MP DE SILVA

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AZURI TECH

Pay as you go power

Simon Garth

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zidisha

P2p lend to FArmers

Julia Jurnia

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MAYRIG RESTAURANT

ARMENIAN CULTURE

ALINE KAMAKIAN

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REDBUS INDIA

Online bus system

PHANINDRA SAMA

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Narayana hospitals

AFFORDABLE SURGERY

Dr DAVI SHETTY

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GREENBOX

DISNEY KIDS clothES

FANGFANG WU

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ZESPRI

WORLD’s best KIWIs

LAIN JAGER

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Change the

concept

• Big idea

• Brands

• Characters

• Stories

• Themes

How to change the game?

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Context

innovation

• Enhancing

• Collaborating

• Personalising

• Simplifying

• Reframing

Change the

concept

Change the

Customer

context

• Big idea

• Brands

• Characters

• Stories

• Themes

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Context

innovation

Product

innovation

• Enriching

• Humanising

• Streamlining

• Connecting

• Enabling more

• Enhancing

• Collaborating

• Personalising

• Simplifying

• Reframing

Change the

concept

Change the

Customer

context

Change the

Product

model

• Big idea

• Brands

• Characters

• Stories

• Themes

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Context

innovation

Product

innovation

Business

innovation

• Enriching

• Humanising

• Streamlining

• Connecting

• Enabling more

• Enhancing

• Collaborating

• Personalising

• Simplifying

• Reframing

• Enlarging

• Emotionalising

• Amplifying

• Enlarging

• Mobilising

Change the

concept

Change the

Customer

context

Change the

Product

model

Change the

Customer

experience

• Big idea

• Brands

• Characters

• Stories

• Themes

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Context

innovation

Product

innovation

Value

innovation

Business

innovation

• Enriching

• Humanising

• Streamlining

• Connecting

• Enabling more

• Enabling

• Subscribing

• Partnering

• Subsidising

• Repurposing

• Enhancing

• Collaborating

• Personalising

• Simplifying

• Reframing

• Enlarging

• Emotionalising

• Amplifying

• Enlarging

• Mobilising

Change the

concept

Change the

Customer

context

Change the

Product

model

Change the

Business

Model

Change the

Customer

experience

• Big idea

• Brands

• Characters

• Stories

• Themes

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More than technology

More than social

More than business models

More than new markets

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more focused

more connected

more human

more distinctive

more responsible

more innovative

more enabling

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Are you ready to change the world?

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Welcome to the

gamechangers

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Are you ready

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Are you ready

To change

the world?

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A world of

unlimited

possibilities

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and extraordinary

results

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50 businesses that are

Changing our world

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Air Asia ... “bOttOm Of the pyRamID” taKes Off

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AIR BNB … seLLING the WORLD’s spaRe ROOms

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Aberchrombie & FITCH … sexuaLIseD shOppING

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Alibaba… ChINa’s pLatfORm fOR GLObaL busINess

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Apple ... The apps revolution is just beginning

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Aravind … NeW busINess mODeLs CuRe bLINDNess

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AZURI … pOWeR fROm thE DESERT SUN, POWER TO AFRICA

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Better Place … ChaRGe pOINts fOR CLeaN CaRs

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BYD ... WaRReN buffett’s ChINese eLeCtRIC DReam

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EKOCYCLE … COKe (aND WILL.I.am) maKe ReCyCLING COOL

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El Bulli … WORLD’s best RestauRaNt (ChemIstRy Lab)

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Fiat 500 ... Fun and funky for times of crisis

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Grameen ... Microcredits to escape poverty

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Guggenheim ... inspiring the rebirth of Bilbao

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Huawei ... maKING the WORLD’s mObILe phONes

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Iberdrola ... Harnessing the wind and waves

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IBM ... Creating visions for a smarter planet

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INTUITIVE SURGical … RObOtIC aND RemOte OpeRatIONs

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KICKSTARTER ... CROWDFUNDING YOUR BUSINESS

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Lego … fROm bRICKs tO COmmuNItIes

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Li & Fung… eNabLING aNybODy tO DO aNythING

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Live Nation … ReDefINING LIve musIC

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M-Pesa … a NeW CuRReNCy fOR afRICa

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METHOD … CaRING aND CLeaNeR

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Nespresso … aDDICtIve busINess mODeLs fOR GReat COffee

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Nike FUELBAND ... Digital enabled lifestyles

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ORGANOVA ... HUMAN ORGANS Printed in 3D on Demand

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Le Pain Quotitien … ReCReatING autheNtIC expeRIeNCes

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Patients Like Me … GeNetIC CODes ChaNGe pRIORItIes

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Philosophy ... beauty is about people not ingredients

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PIXAR ... TECHNOLOGY TO BE EMOTIONAL

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P&G Pur … puRIfIeD WateR DOING GOOD

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RED BULL ... Turning brands into media businesses

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ROVIO ... Changing the world of gaming

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Samsung … yIN aND yaNG Of teChNOLOGICaL DesIGN

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Schenzen Stock Exchange … the neW Wall Street

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SQUARE … maKING mObILe paymeNts easy

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SUPERDRY … fROm maRKet staLL tO GLObaL fashION

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SYNGENTA ... Engineering food for future populations

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Tata … CaRING CapItaLIsm aND fRuGaL INNOvatION

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TENCENT … buILDING the WORLD’s LaRGest sOCIaL NetWORK

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Tesla ... Better, faster and sexier than a Ferrari

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Threadless … t-shirts designed by the crowd

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Umpqua Bank … INspIReD by staRbuCKs aND Gap

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UNIQLO … DesIGNeD tO COst Less

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Virgin Galactic … INteR-continental travel

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zappos zappos Zappos ... Delivering happiness

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zappos zappos Could you change the world too?

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What will you do?

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What will you

enable people to do?

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Which they have never

Done before?

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Are you ready to change the world?

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I am a gamechanger

I believe in the future A world of infinite possibilities I see opportunity when others see impossibility Thinking bigger, reframing my perspective. Seeing things differently, thinking different things. I explore. I challenge. I risk. I venture. Rethinking. Imagining. Reinventing. Igniting. We are all in the ideas business. Creating, designing, innovating, together. I embrace my childlike wonder and curiosity I take flying leaps into the known. Playing the game. Changing the game. Playing to win. I want to contribute to something bigger than myself. I want to make life better, the world a better place.

Change is my opportunity, to seize and shape. Aiming higher, with a purpose beyond profit. Harnessing the power of ideas, the potential of people. Digital networks, technologies and business models. Fusing the best ideas. amplifying the potential of others. Mobilising people with a cause, enabling them to achieve more. I don’t want to live somebody else’s life. To live in the shadow of somebody else’s vision. Imagination is our pathway to a better future. Ideas and brands are our guides. Partners help make them real. Most of all, I believe in us, and in being more. To achieve what we never thought possible. To put a ding in our universe. We are bold, brave and brilliant. We are the gamechangers.

Page 111: Gamechangers ... are you ready to change the world? ... by Peter Fisk

[email protected] theGeniusWorks.com

@GeniusWorks