Game design(analysis for adlatte)
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Transcript of Game design(analysis for adlatte)
Game Design- Analysis for AdLatte
- Scott -
• AdLatte– Advertising & reward application
• Feature– Using smart mobile marketing sector– Get the benefit from latte point– The benefit by well-written ad comment– Get the double point by recommend to the
the other person
The example of game design
Analysis 1 : Score
• Score = Latte Money– Receiving Latte money after watch advertise on application
• Latte Money– Can use from
• cafe• food• gift card• culture & life
– Exchange to real cash from the latte money
• over 30,000 point
Analysis 2 : Leaderboards
• saved money = Leaderboards– The rank of latte point– Get the more point and placed the higher rank on the leaderboards
• customization– Top ranking user :
• has more participation• is more creative on their profile
Analysis 3 : Challenges and Quests
• ad list type– install– playing– participation– watching ad– etc
• Latte game– Bingo scratch
<ad list> <latte game>
Analysis 4 : Onboarding
• Service guide– Tutorial guide-line– Photo guide-line– General information
Analysis 5 : Social Engagement Loop
•Watching ad•Playing game
•Latte screen•Event on spot
•Friends invita-tion•Searching rank
•Recommend from high rank user
Reference
• http://www.google.com/imghp?hl=ko– Google image search
• http://www.adlatte.com/– Adlatte homepage
• Gamification by Design– Zichermann, Gabe
THANKS