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Gamc2010 06 - remodeling plasa.com - justin lee - point star
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Transcript of Gamc2010 06 - remodeling plasa.com - justin lee - point star
Google Confidential and Proprietary 1
Redesigning Plasa.com By PointStar Pte. Ltd.
Justin Lee Director [email protected] http://www.point-star.net http://www.google.com/profiles/PointStar.Pte.Ltd
Google Analytics Master Class 2010 #gamc
Client: PT MetraNet
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Since 1996:
Over 125M subscribers
Google Analytics Master Class 2010 #gamc
Agenda
• Challenges for Plasa.com
• Google Analytics Analysis
• Insights from Google Analytics for Mobile Website
• What PointStar and MetraNet Learnt
• Key Takeaways
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Google Analytics Master Class 2010 #gamc 4
Sep 2009: Ranked #132 Alexa.com
Aim: Revamp Plasa.com into an E-Commerce Portal, serving Indonesia and
beyond.
Current Site Analysis
Market Analysis
Identify Opportunities
Recommend Strategies
Our Analytics Consulting Process
Google Analytics Master Class 2010 #gamc
Out with the Old, In with the New
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…Before
After
Google Analytics Master Class 2010 #gamc
Current Website Analysis
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….11.2 Million Visitors
Forum
Movie
Review
Over 30 Features?
Haphazard
Incoherent
Google Analytics Master Class 2010 #gamc
Challenges
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• Identify Consumer Patterns
• Users to Retain?
• Features to Retain?
Google Analytics Master Class 2010 #gamc
Google Analytics Results – Key Issues
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68.93% of 11.2M Visitors Stayed for only 0-10 seconds
Google Analytics Master Class 2010 #gamc
Interpretation of Data
Key Issue Identified : 68.93% - Many visitors but features are not retaining their interest sufficiently.
Workaround: Core group represented by the 9.08%; need to keep features like KSI to preserve the loyalty of these visitors.
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Google Analytics Master Class 2010 #gamc
Google Analytics Results – Key Issues
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Only 8.13% of Traffic From Search Engines
Google Analytics Master Class 2010 #gamc
Interpretation of Data
Typical E-Commerce websites derive larger share of search engine traffic.
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365+ Million Visitors
Leapfish.com
As compared to:
Recommendation: Content of pages - search engine optimized. Structure of website - search engine friendly. Site Maps - to be provided so search engines can “drill” deep into Plasa.com website.
Google Analytics Master Class 2010 #gamc
Google Analytics – Mobile Visitors
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2%
Google Analytics Master Class 2010 #gamc
Solution: Key Opportunity - Mobile Market
Indonesia: Behemoth mobile-oriented market.
Multiple research reports have indicated that the Smartphone market would continue to grow exponentially in the coming years.
Plasa.com aims to be well positioned for this by developing mobile version(s) of each website so that millions of mobile consumers can browse its store and services.
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Google Analytics Master Class 2010 #gamc
Google Analytics Tracking for Mobile Websites
✔ No need for deployment of (yet) another analytics tool; website performance would not be slowed down.
✔ Ability to receive aggregate statistics across web and mobile.
✔ Empowers decision makers to profile/segment data within one tool to get the necessary vital insights.
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Benefits
Plasa.com’s Team was happy to learn of Google Analytics Tracking for Mobile Apps, and made steps to incorporate
these features immediately.
Google Analytics Master Class 2010 #gamc
Plasa.com’s Mobile Website
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iPhone Windows Mobile
BlackBerry Android Symbian
Over 1,000
Models
Google Analytics Master Class 2010 #gamc
And From This We’ve Gained..
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Lesson 1:
Watch Out For High Bounce Rates!
Not all your traffic is relevant.
Focus your analysis on visitors who stay.
Google Analytics Master Class 2010 #gamc
And From This We’ve Gained..
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Lesson 2:
Zoom In On Your Most Loyal Users
Derive insights based on what your most loyal users are doing. There may be
winners amongst them.
Google Analytics Master Class 2010 #gamc
And From This We’ve Gained..
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Lesson 3:
Do Not Ignore The Mobile Market
In today’s world, it is no longer enough to build for desktop users only. Make sure to
design user interfaces to cater to specifically for mobile users.
Google Analytics Master Class 2010 #gamc
Key Takeaway: Don’t Forsake the Mobile World!
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Google Confidential and Proprietary
Thank You!
http:///www.point-star.net/category/blog 6773-0987 [email protected]
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