Gallup Media Cyberletter 2013

CONTENTS

1. Broadcasting Environment - Basic Facts

2. Top 15 Channels during 2013 (Foreign & Local Channels)

3. Top 15 Channels during 2013 (Local Channels)

4. Top Ranker

5. Month-wise Genre-wise Viewership Review

6. National Market Share (%)

7. Urban Market Share (%)

8. Rural Market Share (%)

9. Metros Market Share (%)

10. Large Cities Market Share (%)

11. Small Cities & Towns Share (%)

12. Local News Channel Share %

13. Local Entertainment Channels Share %

14. Local Music Channels Share %

15. Local Sports Channels Share %

16. Regional Channels Share %

17. Local Religious Channels Share %

18. Local Movie Channels Share %

19. Average Time Spent (2012 vs 2013) - National Viewers

20. Daily Average Time Spent per Viewer

21. Daily Average Time Spent per Viewer (KHI - LHR - ISB)

22. Average Time Spent (2012 vs 2013) - National Non CnS Viewers

23. Hourly Ratings (2012 vs 2013) - National CnS Viewers

24. Hourly Ratings (2012 vs 2013) - All National Viewers

25. Timeslot-wise share: Viewership vs CAT

26. Top 15 Brands of 2013 (Media: TV)

27. Top 15 Advertisers of 2013 (Media: TV)

28. Terrestrial vs Cable & Satellite Channels Share % (National)

29. Terrestrial vs Cable & Satellite Channels Share % (Urban)

30. Terrestrial vs Cable & Satellite Channels Share % (Rural)

31. Terrestrial vs Cable & Satellite Channels Share % (Metros)

32. Terrestrial vs Cable & Satellite Channels Share % (Large Cities)

33. Terrestrial vs Cable & Satellite Channels Share % (Small Cities & Towns)

34. Average Time Spent per Viewer per Day

35. Men vs Women (Average Time Spend per Viewer)

Dear Colleagues,

It gives me pleasure to introduce to you the Gallup

Pakistan TV Ratings Analysis 2013.

Keeping its tradition of more than 20 years, Gallup

has compiled all relevant information that a media

professional needs to understand the overall media

landscape in the country in one document based on

Gallup TV Ratings Service Data.

The Gallup TV Ratings Service is the only National

TV Ratings Service in Pakistan with more than 5500

men and women spread across all 4 provinces and

covering urban and rural areas. As compared to

alternative TAM Solutions, Gallup Pakistan’s service is

statistically more accurate and has far smaller sampling

errors and design effects.

The Cyberletters of Gallup, with their new dynamic look,

are part of the re-engineering and overhaul exercise at

Media Research Department in specific and Gallup

brand name overall.

Do you have any views or feedback on the content of

the Cyberletter? Drop us a line or a call.

Amal Naeem Qureshi

Gallup Islamabad

Babar Aziz

Gallup Karachi

Email: [email protected]

Advisory Committee:

Dr. Ijaz Shafi Gilani, Chairman & Chief Executive

Jawaid Muhammad Salik, Executive Director,

Media Research Division, Gallup Pakistan

News Entertainment Sports Children Music

AAJ News A Plus Geo Super Cartoon Network 8XM

ABB Tak ARY Digital PTV Sports Nickelodeon ARY Music

AJK TV ATV Ten Sports G Ka Boom

ARY News Express Entertainment Jalwa

Business Plus Geo Kahani Food K2

Capital TV Geo Entertainment ARY Zauq Oxygene

Channel 5 Hum TV Masala Movies Play

City 42 Indus Vision Zaiqa Film World

Dawn News Koh-e-Noor Filmax Real Estate

Dunya TV Light Asia Regional Filmazia Value TV

Express News PTV Global Apna TV HBO

Geo Tez PTV Home AVT Khyber Silver Screen

Geo News PTV National Awaz Starlite

Indus News TV One Dharti

Jaag (CNBC Pakistan) Urdu 1 Kashish

Khyber News nVibe Kook Educational

KTN News KTN Health TV

Metro One Mehran Virtual TV

News One PTV Bolan

PTV News Punjab TV

PTV World (English) Raavi

Royal News Rohi TV

Samaa TV Religious Sabz Baat

Sindh News ARY QTV Sindh TV Agricultural

Vsh News Haq TV Urooj Sohni Dharti

Waqt TV Madni Waseb TV

Total Number of Local Channels: 88

BROADCASTING ENVIRONMENT - BASIC FACTS

Total Household

Total TV Household

Total Cable Penetration

Total Individuals

Total Individuals

Total Individuals

Million

Million

Million

Million

Million

Million

26.5

21

11.5

180

124

68.2cable cable cable cable

Star

Plu

s

PTV

Hom

e

Carto

on N

etwo

rk

Geo

New

s

Sony

Geo

Ent

erta

inm

ent

ARY

Dig

ital

KTN

Hum

TV

PTV

New

s

Urdu

1

Ten

Spor

ts

ATV

Zee

TV

ARY

New

s

PTV

Hom

e

Carto

on N

etwo

rk

Geo

New

s

Geo

Ent

erta

inm

ent

ARY

Dig

ital

KTN

Hum

TV

PTV

New

s

Urdu

1

Ten

Spor

ts

ATV

ARY

New

s

ARY

QTV

Mad

ni C

hann

el

Sind

h TV

1.29

%0.

82%

17.08

11.02

11.02

8.52

11.36

7.67

5.364.89

4.12

4.21 4.072.63 3.21 2.89 2.34

3.042.09

8.52

11.36

9.027.67

5.36 4.894.12 4.21 4.07

2.63 3.21 2.94 2.89

0.82

%0.

73%

0.73

%0.

65%

0.65

%0.

47%

0.51

%0.

33%

0.47

%0.

32%

0.33

%0.

27%

0.32

%0.

24%

0.27

%0.

24%

0.24

%0.

17%

0.24

%0.

17%

0.17

%0.

15%

0.17

%0.

14%

0.16

%0.

13%

0.15

%0.

12%

20%

15%

10%

5%

0%

-5%

20%

15%

10%

5%

0%

-5%

3.0

2.5

2.0

1.5

1.0

0.5

0

3.0

2.5

2.0

1.5

1.0

0.5

0

TOP 15 CHANNELS DURING 2013

TOP 15 CHANNELS DURING 2013

Top 15 Foreign & Local Channels (in terms of Avg. Ratings & Reach)

Top 15 Local Channels (in terms of Avg. Ratings & Reach)

Rank Channel Date Week Day Start Time Program Duration

(min)Rating

(%)Rating (000)

Share (%)

1 Hum TV 07.03.2013 Wednesday 19:23 Ek Pagal Si Karki 34 11.05 7,490 36.3

2 ATV 07.02.2013 Tuesday 19:18 Mangoes 37 10.97 7,435 39.7

2 Hum TV 07.03.2013 Wednesday 19:00 Utran 22 10.82 7,332 37.4

4 Geo Entertainment 07.06.2013 Saturday 20:00 Dil Mohallay ki Haweli 59 9.13 6,191 23.7

5 Geo Entertainment 10.15.2013 Tuesday 13:29 Qubool Hai 30 7.39 5,068 46.0

6 ARY Digital 09.24.2013 Tuesday 19:28 Matam 30 7.21 4,806 24.3

7 Geo News 12.10.2013 Tuesday 20:04 Capital Talk 49 6.89 4,867 21.3

8 Geo News 09.07.2013 Saturday 20:04 Aapas Ki Baat 52 6.16 4,510 21.2

9 Geo Entertainment 10.15.2013 Tuesday 12:59 Jalebia 29 6.10 4,188 39.3

10 KTN 03.07.2013 Thursday 19:10 Pahnja Parawa 45 5.81 4,048 20.3

11 Ten Sports 09.05.2013 Thursday 20:37 Straight Drive 18 5.56 4,066 18.8

12 Geo News 11.19.2013 Tuesday 07:59 Geo News 56 5.54 4,186 49.1

13 TV One 09.04.2013 Wednesday 20:00 Tamanna 57 5.52 4,040 16.9

14 Geo Entertainment 01.10.2013 Thursday 21:30 Mil K B Hum Na Miley 30 5.51 3,999 25.6

15 KTN 11.23.2013 Saturday 16:09 Ghareeb Abad Ji Azra Ayen Shammi 35 5.42 4,091 28.0

Methodology:Period: January 1st - December 31st 2013 Ranking based on number of viewers (1st criteria) and average market share (2nd criteria) Minimum Duration: 15 minutes Children’s Program and PTV Home broadcasts are not included. Top ranker based on best episode (multiple occurrences of the same program are excluded)

TOP RANKER

MONTH-WISE GENRE-WISE VIEWERSHIP REVIEW

Top 15 Best Performing Programs of 2013

Target Audience: All age 4+ Cable & Satellite National Viewers

Target Audience: National, CnS Viewers

Function: Average Time Spent per Tune-in Viewer

Foreign Entertainment includes Star Plus, Sony, Colour, Set Max, Star Gold, Star World, Zee TV, Zee SmileLocal Entertainment includes A+, ARY Digital, ATV, AXN, Dharti TV, Express Ent., Geo Ent., Hum, Indus Vision, PTV Home, TV One, VibeNews includes Aaj, ARY News, Express News, Geo News, PTV News, Indus News, Khyber News, KTN News, Samaa, Sindh News, Waqt NewsSports includes Geo Super, PTV Sports, Ten Sports, ESPN, Star Sports, Super Sports

100

90

80

70

60

50

40

Foreign Entertainment

Local Entertainment

Sports

News

GENRE-WISE MARKET SHARETarget Audience: All Viewers

Time Slot: 24 Hours

Period: January - December 2013

REGI

ON: N

ATIO

NAL

REGI

ON: M

ETRO

S

REGI

ON: U

RBAN

REGI

ON: L

ARGE

CIT

IES

REGI

ON: R

URAL

REGI

ON: S

MAL

L CI

TIES

& T

OWNS

Target Audience: All Viewers

Time Slot: 24 Hours



Time Slot: 24 Hours


Local Entertainment


News

Regional

Children

Sports

Religious

Movies

Music

Cooking

Education

Others

Local Entertainment


News

Regional

Children

Sports

Religious

Movies

Music

Cooking

Education

Others

55%

12%

14%

03%

03%

04%

02%

02%

01%

01%

01%

07%

40%

18%

19%

0%

04%

03%

03%

02%

02%

02%

01%

11%

45%

17%

15%

03%

03%

03%

02%

02%

01%

01%

01%

11%

31%

18%

17%

04%

02%

03%

02%

02%

02%

02%

01%

19%

61%

10%

14%

03%

03%

04%

01%

01%

01%

01%

01%

04%

54%

14%

10%

05%

03%

03%

02%

02%

01%

01%

01%

08%

Local Entertainment


News

Regional

Children

Sports

Religious

Movies

Music

Cooking

Education

Others

Local Entertainment


News

Regional

Children

Sports

Religious

Movies

Music

Cooking

Education

Others

Local Entertainment


News

Regional

Children

Sports

Religious

Movies

Music

Cooking

Education

Others

Local Entertainment


News

Regional

Children

Sports

Religious

Movies

Music

Cooking

Education

Others

LOCAL CHANNELS SHARE (%)LO

CAL

ENTE

RTAI

NMEN

T CH

ANNE

LS

LOCA

L M

USIC

CHA

NNEL

S

LOCA

L SP

ORTS

CHA

NNEL

SCA

TEGO

RY: L

OCAL

NEW

S

PTV Home

ATV

Geo Entertainment

ARY Digital

Hum TV

Urdu 1

A Plus

PTV National

TV One

Geo Kahani

Express Entertainment

Indus Vision

PTV Global

Kohe Noor

Light Asia

Vibe TV

76.8%

7.7%

4.2%

3.0%

2.4%

2.1%

1.0%

0.7%

0.4%

0.3%

0.3%

0.2%

0.2%

0.1%

0.1%

0.1%

48.5%

20.2%

12.8%

8.5%

3.5%

3.2%

3.2%

52.2%

32.9%

14.9%

ARY Music

8XM

Jalwa

Oxygene

K2

Channel G

Play TV

Ten Sports

PTV Sports

Geo Super

Time Slot: 24 Hours


54.7%54.7% 22.4%

5.3%

3.6%3.3%

2.5%

1.4%

1.1%

0.6%

0.4%

0.3%

0.2%

0.1%

54.7%

22.4%

5.3%

3.6%

3.3%

2.5%

1.4%

0.6%

0.4%

0.3%

0.3%

0.3%

0.3%

0.3%

0.3%

0.3%

0.3%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.1%

0.1%

0.1%

0.1%

0.1%

PTV News

Geo News

ARY News

Express News

Samaa TV

AAJ News

KTN News

Metro One

Dunya News

Indus News

Sindh News

Din News

Geo Tez

Dawn News

Dhoom TV

Business Plus

Channel 5

CNBC Pakistan

Waqt TV

Royal News

City 42

Capital TV

Khyber News

News One

VSH News

AJK V

PTV World (English)

AAB Tak

LOCAL CHANNELS SHARE (%)

AVERAGE TIME SPENT (2012 VS 2013)

Target Audience: All National Viewers

Time Slot: 24 Hours

LOCA

L RE

LIGI

OUS

CHAN

NELS

LOCA

L M

OVIE

CHA

NNEL

S46.8%

44.5%

8.7%

37.0%

35.1%

20.3%

3.8%

2.2%

1.5%

ARY QTV

Madni Channel

Haq TV

HBO

Film World

Filmazia

Silver Screen

Filmax

Star Lite


Based on Average Ratings

LOCA

L RE

GION

AL C

HANN

ELS KTN

Sindh TV

Kashish TV

Mehran TV

Waseb

Apna Channel

AVT Khyber

PTV Bolan

Awaz

Dharti TV

Kook

Arooj

Raavi

Rohi TV

Punjab TV

Sabzbaat

47.6%

18.4%

8.7%

6.4%

3.6%

3.2%

2.8%

2.6%

0.9%

0.5%

0.4%

0.3%

0.2%

0.2%

0.1%

0.1%

138.

013

3.3

140.

613

6.3

141.

513

6.1

138.

413

1.1

145.

413

4.0

146.

313

6.8

141.

713

4.9

138.

612

6.6

139.

513

0.0

137.

712

4.9

140.

812

6.7

145.

513

4.5

141.

013

0.1

142.

313

2.1

142.

313

3.8

135.

412

7.9

139.

813

0.5

140.

213

0.8

141.

913

6.3

142.

713

0.9

140.

713

3.5

142.

013

2.2

140.

213

4.4

143.

413

3.3

148

146

144

142

140

138

136

134

132

130Jan

(in m

inut

es)

Jan

Feb

Feb

Mar

Mar

Apr

Apr

May

May

Jun

Jun

Jul

Jul

Aug

Aug

Sep

Sep

Oct

Oct

Nov

Nov

Dec

Dec


Time Slot: 24 Hours

Target Audience: All Cable & Satellite Viewers

Time Slot: 24 Hours

2012

2013

2012

2013

138

136

134

132

130

128

126

124

(in m

inut

es)

DAILY AVERAGE TIME SPENT PER VIEWER

DAILY AVERAGE TIME SPENT PER VIEWER

AVERAGE TIME SPENT (2012 VS 2013)

Geographical Segment-wise


Geographical Segment-wise


Target Audience: Non CnS Viewers

Time Slot: 24 Hours

165

160

155

150

145

140

135

130

125

120

115

180

170

160

150

140

130

120

110

100

160

158

156

154

152

150

148

146

144

142

Rural

Large Cities

Urban

Metros

Small Cities & Towns

(in m

inut

es)

(in m

inut

es)

(in m

inut

es)

Jan-13

Jan-13

Jan

Feb-13

Feb-13

Feb

Mar-13

Mar-13

Mar

Apr-13

Apr-13

Apr

May-13

May-13

May

Jun-13

Jun-13

Jun

Jul-13

Jul-13

Jul

Aug-13

Aug-13

Aug

Sep-13

Sep-13

Sep

Oct-13

Oct-13

Oct

Nov-13

Nov-13

Nov

Dec-13

Dec-13

Dec

Islamabad

Karachi

Lahore

20132012

143

144.

9

147.

6

146.

9

158.

6

157.

5

150.

5

154.

8

153.

1

154.

3

159.

0

159.

0

155.

9

153.

4

153.

3

144.

8

151.

7

151.

6

148.

1

155.

6

149.

5

153.

3

147.

7

156.

4

HOURLY RATINGS (2012 VS 2013)

HOURLY RATINGS (2012 VS 2013)

TIMESLOT-WISE SHARE: VIEWERSHIP VS CAT

Target Audience: National CnS Viewers


Target Audience: National CnS Viewers

32

28

24

20

16

12

08

04

00

32

28

24

20

16

12

08

04

00

06:0

0 - 0

6:59

07:0

0 - 0

7:59

08:0

0 - 0

8:59

09:0

0 - 0

9:59

10:0

0 - 1

0:59

11:0

0 - 1

1:59

12:0

0 - 1

2:59

13:0

0 - 1

3:59

14:0

0 - 1

4:59

15:0

0 - 1

5:59

16:0

0 - 1

6:59

17:0

0 - 1

7:59

18:0

0 - 1

8:59

19:0

0 - 1

9:59

20:0

0 - 2

0:59

21:0

0 - 2

1:59

22:0

0 - 2

2:59

23:0

0 - 2

3:59

00:0

0 - 0

0:59

01:0

0 - 0

1:59

02:0

0 - 0

2:59

03:0

0 - 0

3:59

04:0

0 - 0

4:59

05:0

0 - 0

5:59

06:0

0 - 0

6:59

07:0

0 - 0

7:59

08:0

0 - 0

8:59

09:0

0 - 0

9:59

10:0

0 - 1

0:59

11:0

0 - 1

1:59

12:0

0 - 1

2:59

13:0

0 - 1

3:59

14:0

0 - 1

4:59

15:0

0 - 1

5:59

16:0

0 - 1

6:59

17:0

0 - 1

7:59

18:0

0 - 1

8:59

19:0

0 - 1

9:59

20:0

0 - 2

0:59

21:0

0 - 2

1:59

22:0

0 - 2

2:59

23:0

0 - 2

3:59

00:0

0 - 0

0:59

01:0

0 - 0

1:59

02:0

0 - 0

2:59

03:0

0 - 0

3:59

04:0

0 - 0

4:59

05:0

0 - 0

5:59

(in m

inut

es)

(in m

inut

es)

TV R

atin

gs

(Sha

re %

)

Com

mer

cial

Air

Tim

e (S

hare

%)

Time Slots

Time Slots

7%

2 15% 29% 09% 07% 16% 11% 11%

6% 11% 11% 18% 33% 12% 1

06:00 - 07:59Early Morning

08:00 - 11:59Morning

12:00 - 16:59Afternoon

17:00 - 18:29Evening

18:30 - 19:29Early Prime Time

19:30 - 21:59Prime Time

22:00 - 23:59Late Prime Time

00:00 - 05:59Late Night

All Terrestrial (Combined) Cable & Satellite (Combined)

TOP 15 BRANDS OF 2013 (MEDIA: TV)

TOP 15 ADVERTISERS OF 2013 (MEDIA: TV)

TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)

In terms of Air Time

In terms of Air Time

Region: National Target Audience: All Viewers

3.5

3.0

2.5

2.0

1.5

1.0

0.5

0.0

3.5

3.0

2.5

2.0

1.5

1.0

0.5

0.0

3.03

%3.

03%

2.94

%2.

94%

2.03

%2.

03%

1.88

%1.

88%

1.50

%1.

50%

1.48

%1.

48%

1.45

%1.

45%

1.12

%1.

12%

0.84

%0.

84%

0.83

%0.

83%

0.82

%0.

82%

0.78

%0.

78%

0.73

%0.

73%

0.66

%0.

66%

0.66

%0.

66%

Peps

i

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Mou

ntai

n D

ew

Coc

a C

ola

Surf

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Arie

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7UP

Safe

guar

d To

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Hea

d &

Shou

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i

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16

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

84

16

84

11

89

19

81

26

74

30

70

32

68

35

65

33

67

30

70

34

66

40

60

44

56

46

54

All Terrestrial (Combined)



Cable & Satellite (Combined)






Region: Urban

Region: Rural

Region: Metros




2000

2000

2000

2001

2001

2001

2002

2002

2002

2003

2003

2003

2004

2004

2004

2005

2005

2005

2006

2006

2006

2007

2007

2007

2008

2008

2008

2009

2009

2009

2010

2010

2010

2011

2011

2011

2012

2012

2012

2013

2013

2013

23

5

28

77

95

72

26

6

32

74

94

68

19

3

20

81

97

80

33

4

35

67

96

65

46

8

48

54

92

52

51

9

58

49

91

42

53

12

60

47

88

40

61

14

71

39

86

29

58

14

72

42

86

28

56

14

71

44

86

29

59

20

75

41

80

25

62

28

75

38

72

25

67

31

78

33

69

22

67

34

77

33

66

23

Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13

155

150

145

140

135

130

125

(in m

inut

es)


TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)Region: Large Cities Target Audience: All Viewers

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

19

81

20

80

18

82

27

73

44

56

53

47

54

46

54

46

51

49

57

43

67

33

71

29

78

22

77

23


TERRESTRIAL VS CABLE & SATELLITE CHANNELS SHARE (%)Region: Small Cities & Towns Target Audience: All Viewers

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

19

81

23

77

19

81

33

67

44

56

45

55

47

53

57

43

50

50

44

56

46

54

50

50

54

46

56

44

Year 2013 Day Wise Comparison

AVERAGE TIME SPENT PER VIEWERRegion: National Target Audience: All Viewers

Sunday

Tuesday

Wednesday

Thursday

Friday

Monday

Saturday

WomenMen

MEN -VS- WOMEN (AVERAGE TIME SPEND PER VIEWER)Year 2013 Target Audience: All National Viewers

155

150

145

140

135

130

(in m

inut

es)

Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week

DAILY VIEWING TIME PER INDIVIDUAL - 2012 VS 2013Data Source: Gallup Pakistan Target Audience: All National Viewers

2012

2013

Total Individuals Male Female

2:10:00 2:07:00 2:14:00

2:09:00 2:07:00 2:12:00

EFFECT ON RATINGS

ON OTHER NEWS CHANNELS

DUE TO BAN ON

GEO NEWS

13

12

11

10

09

08

07

06

05

4.5

04

3.5

03

2.5

2.0

1.5

01

0.5

0

04

Aver

age

Reac

h %

Mar 16 - 22 Mar 23 - 29 Mar 30 - Apr 05 Apr 06 - 12 Apr 13 - 19 Apr 20 - 26 Apr 27 - May 03 May 04 - 10 May 11 - 17 May 18 - 24

Geo News

ARY News

Express News

Samaa TV

AAJ News

Dunya News

Jaag

Dawn News

Din News

News One

Waqt TV

VIEWERSHIP PATTERN

GEO NEWS

Period: Mar 16 - May 24, 2014 Target Audience: All National Cable & Satellite Viewers Function: Average Reach %

Mar 16 - 22 Mar 23 - 29 Mar 30 - Apr 05 Apr 06 - 12 Apr 13 - 19 Apr 20 - 26 Apr 27 - May 03 May 04 - 10 May 11 - 17 May 18 - 24

12%

11%

10%

9%

8%

7%

6%

5%

4%

VIEWERSHIP PATTERN

AAJ NEWS

ARY NEWS

CAPITAL TV


Mar 16 - 22

Mar 16 - 22

Mar 16 - 22

Mar 23 - 29

Mar 23 - 29

Mar 23 - 29

Mar 30 - Apr 05

Mar 30 - Apr 05

Mar 30 - Apr 05

Apr 06 - 12

Apr 06 - 12

Apr 06 - 12

Apr 13 - 19

Apr 13 - 19

Apr 13 - 19

Apr 20 - 26

Apr 20 - 26

Apr 20 - 26

Apr 27 - May 03

Apr 27 - May 03

Apr 27 - May 03

May 04 - 10

May 04 - 10

May 04 - 10

May 11 - 17

May 11 - 17

May 11 - 17

May 18 - 24

May 18 - 24

May 18 - 24

1.9%

1.8%

1.7%

1.6%

1.5%

1.4%

1.3%

1.2%

1.1%

1.0%

0.9%

0.8%

4.3%

4.1%

3.9%

3.7%

3.5%

3.3%

3.1%

2.9%

2.7%

2.5%

0.5%

0.4%

0.3%

0.2%

0.1%

0.0%

VIEWERSHIP PATTERN

DAWN NEWS

DUNYA NEWS

EXPRESS NEWS


Mar 16 - 22

Mar 16 - 22

Mar 16 - 22

Mar 23 - 29

Mar 23 - 29

Mar 23 - 29

Mar 30 - Apr 05

Mar 30 - Apr 05

Mar 30 - Apr 05

Apr 06 - 12

Apr 06 - 12

Apr 06 - 12

Apr 13 - 19

Apr 13 - 19

Apr 13 - 19

Apr 20 - 26

Apr 20 - 26

Apr 20 - 26

Apr 27 - May 03

Apr 27 - May 03

Apr 27 - May 03

May 04 - 10

May 04 - 10

May 04 - 10

May 11 - 17

May 11 - 17

May 11 - 17

May 18 - 24

May 18 - 24

May 18 - 24

0.6%

0.5%

0.4%

0.3%

0.2%

0.1%

0.9%

0.8%

0.7%

0.6%

0.5%

0.4%

0.3%

3.8%

3.3%

2.8%

2.3%

1.8%

1.3%

VIEWERSHIP PATTERN

SAMAA TV

JAAG

NEWS ONE


Mar 16 - 22

Mar 16 - 22

Mar 16 - 22

Mar 23 - 29

Mar 23 - 29

Mar 23 - 29

Mar 30 - Apr 05

Mar 30 - Apr 05

Mar 30 - Apr 05

Apr 06 - 12

Apr 06 - 12

Apr 06 - 12

Apr 13 - 19

Apr 13 - 19

Apr 13 - 19

Apr 20 - 26

Apr 20 - 26

Apr 20 - 26

Apr 27 - May 03

Apr 27 - May 03

Apr 27 - May 03

May 04 - 10

May 04 - 10

May 04 - 10

May 11 - 17

May 11 - 17

May 11 - 17

May 18 - 24

May 18 - 24

May 18 - 24

0.4%

0.4%

0.3%

0.3%

0.2%

0.2%

0.1%

0.1%

0.0%

0.18%

0.16%

0.14%

0.12%

0.10%

0.08%

0.06%

0.04%

0.02%

0.00%

3.8%

3.3%

2.8%

2.3%

1.8%

1.3%

YEARLY CUMULATIVE REACH - 2013Target Audience: All age 4+ National Viewers

Period: Jan 01 - Dec 31, 2013

Channel NameYearly

Cumulative Reach (%)

Monthly Average

Cumulative Reach%

TOTAL 99.947 99.728

A Plus 15.577 6.696

AAJ News 31.291 10.745

Al Jazeera English 12.163 3.316

Apna Channel 12.940 3.122

ARY Digital 40.033 19.019

ARY Musik 22.110 7.513

ARY News 35.426 13.187

ARY Qtv 31.482 10.831

ARY Zauq 10.591 2.346

ATV 48.040 25.872

AVT Khyber 9.735 2.068

AXN 20.253 5.191

BBC World 25.131 5.120

Business Plus 8.871 1.975

Capital TV 3.661 0.521

Cartoon Network 34.670 14.637

Channel 5 5.757 1.638

Channel G 4.154 1.027

City 42 2.561 0.519

CNN 20.440 5.267

Dawn News 10.112 2.326

DHARTI TV 6.868 1.615

Din News 11.948 3.240

Dunya News 12.046 3.315

Express Entertainment 18.934 5.580

Express News 25.058 10.158

Fashion TV 4.756 0.832

Filmazia 17.800 4.447

GEO Entertainment 42.385 22.892

GEO Kahani 17.184 3.186

GEO News 58.741 30.513

GEO Super 17.433 5.001

GEO Tez 11.925 2.066

Haq TV 10.850 4.147

Channel NameYearly

Cumulative Reach (%)

Monthly Average

Cumulative Reach%

HBO 27.400 8.678

Hum TV 36.629 14.728

Indus News 16.850 4.321

Indus Vision 20.935 6.004

Jalwa 8.894 1.858

Kashish TV 9.571 5.239

Khyber News 2.497 0.348

Kook 5.432 1.056

KTN 30.951 14.059

KTN News 8.623 2.962

M TV 18.105 5.026

Masala TV 14.084 4.282

News One 4.193 0.514

Nickelodeon 14.260 2.220

Oxygene 12.873 1.925

PLAY TV 5.023 1.036

PTV Home 81.898 65.115

PTV National 21.476 6.679

PTV News 52.980 33.372

PTV Sports 33.841 10.744

Punjab TV 5.917 0.794

Rohi TV 5.763 1.101

Samaa TV 19.361 7.263

Silver Screen 12.358 1.352

Sindh News 7.827 2.960

Sindh TV 31.515 11.040

Sony 47.234 24.868

Star Plus 51.390 30.829

Ten Sports 32.402 13.334

TV One 25.644 7.913

Urdu 1 25.342 12.042

Vibe TV 2.872 0.753

Waqt TV 4.245 1.156

Waseb 7.476 3.376

AAG TV (Discontinued) 4.783 0.703

OTHER 63.102 45.937

Gallup Media Cyberletter 2013

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