Galeries Lafayette: A great commercial flagship for Luxembourg€¦ · Galeries Lafayette will...
Transcript of Galeries Lafayette: A great commercial flagship for Luxembourg€¦ · Galeries Lafayette will...
Royal-Hamilius Press Conference 30 January 2018 Page 1
Press kit 30 January 2018
Galeries Lafayette:
A great commercial flagship for Luxembourg
Contributors:
Mrs Lydie POLFER, Burgomaster of Luxembourg City
Mr Nicolas HOUZÉ, Managing Director of the Galeries Lafayette and of the BHV Marais
Mr Thierry BEHIELS, Chief Executive Officer, Codic International
Royal-Hamilius Press Conference 30 January 2018 Page 2
1) The Galeries Lafayette announce the opening of a flagship store in
Luxembourg
Committed to an ambitious international development strategy, the Galeries Lafayette
continue to expand with the opening of a proprietary store in Luxembourg.
Located at the heart of the Royal-Hamilius urban development project designed by Pritzker
Architecture Prize-winning architect Norman Foster and his firm Foster&Partners, this new
large Galeries Lafayette store of 9,000 m2 will open its doors at the end of 2019, in partnership
with CODIC, one of Europe's leading property developers.
The Galeries Lafayette will benefit from a central location over six floors, within the heart of a
complex featuring bold and innovative architecture, combining shops, services, offices and
housing. A terrace with panoramic views on the 6th floor will also make this site a must-see
destination within this new living space in the heart of Luxembourg.
The opening of this store, in a country that borders France, with a particularly dynamic
economy, is a first-rate opportunity for the Galeries Lafayette, who will be able to offer their
expertise in fashion and homeware, with both luxury and premium goods, local clientele with
strong purchasing power, and in a territory that each year welcomes more than 3.5 million
international visitors, predominantly through business travel.
With the backing of an international network of eight flagship stores and five projects currently
under development, the ambition of the Galeries Lafayette is to open in the region of twenty
stores in global capital cities in the next five years. The brand will open its first flagship in Doha
(Qatar) in the autumn of 2018 and Shanghai (China) at the end of 2018. Three other Galeries
Lafayette stores will be launched in Kuwait City (2019), on the west bank of Istanbul (2019) and
in Milan (2021).
Commenting on this announcement, Nicolas Houzé, Managing Director of the Galeries
Lafayette and BHV MARAIS states: "This new international launch demonstrates our ambition
to accelerate the reach of our Galeries Lafayette brand abroad, this time in a country bordering
France, where our expertise in Fashion is particularly appreciated by both local clients and
international visitors."
Lydie POLFER, Burgomaster of Luxembourg City: "We are pleased to welcome a brand as
prestigious and emblematic as the Galeries Lafayette to Luxembourg. As the Burgomaster of the
city, I am delighted at this news. For the Royal-Hamilius project and for business in general, the
Galeries Lafayette are a real bonus. I am sure that this will create real draw to the city that
numerous other businesses in the city centre will also benefit from. We hold brand
diversification and expansion of choice particularly close to our hearts: they are the motor that
drives an attractive and vivacious city for visitors and clients."
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Thierry Behiels, CEO of Codic International: "We are happy to have succeeded in bringing
together three great names that represent excellence in Luxembourg: the Galeries Lafayette,
Royal-Hamilius and Foster & Partners/Tetra Kayser & Associés. A great brand can only truly
shine in a building with high quality architecture, all ideally situated in a city centre location.
We managed to bring together this golden triangle in a remarkable building dedicated to this
great store, with a facade featuring several diamond shapes.
The Royal-Hamilius project provides an opportunity for brands that require large spaces to be
able to open in the city centre. Each floor will have a surface area of 1,600 m2 and will be open
to the outdoors thanks to large picture windows. This kind of space does not exist in the very
centre of Luxembourg, where the buildings are very fragmented. The existing buildings make it
impossible to welcome large department stores. Royal-Hamilius was therefore the only location
suitable for the Galeries Lafayette, with a surface area of 9,000 m². The building occupied by the
Galeries Lafayette is currently home to FNAC on the lower ground floor. Codic are currently
seeking a Sky Restaurant to complete the offer and to make this building a must-see destination
in Luxembourg.
Royal-Hamilius will bring complementary architecture and a new dynamic to rue Aldringen,
Grand-Rue and avenue Monterey. The new pedestrian access will facilitate the continuity of the
current commercial pathway. The new business quarter, offices and housing will be easily
accessible thanks to the commissioning of the tram in 2019 and the 630-space car park.
Without a doubt, Luxembourg has every asset required of one of the most attractive capitals in
Europe."
The Marketing Mix of the "Royal-Hamilius" project provides for a Department Store (GALERIES
LAFAYETTTE), a Convenience Store (DELHAIZE hypermarket) and a Big Store (FNAC), a space
dedicated to multimedia, leisure and literature.
Alongside these three great brands, there will also be boutiques and restaurants, marketing
activities for which will soon be launched.
Offices and housing will complete the full range of facilities.
The different roles of Royal-Hamilius
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Stunning perspective of the department store from the pedestrian walkway
2) GALERIES LAFAYETTE: a reference point for the art of French living
on an international scale
The leading French department store, and famous all over the world, for 120 years the Galeries
Lafayette have been the undisputed specialists of fashion and events trade, aiming to make
every visit a unique experience and to offer both French and international clients a selection of
constantly renewed brands, from accessible through to premium.
Featuring in fashion, beauty, watches and jewellery, accessories, home decor, food and dining,
the Galeries Lafayette shine thanks to their network of 61 stores in France and abroad -
including the famous flagship on Boulevard Haussmann in Paris, with its legendary Art Nouveau
cupola.
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The Galeries Lafayette in key figures:
1894: the Galeries Lafayette are founded by Théophile Bader
More than 120 years of trade and promotion of the art of French life
A 100% family owned business
14,000 employees
€3.8 billion retail sales
280 stores
1 million visitors per day
56 stores in France
5 international stores: Berlin, Dubai, Jakarta, Beijing, Istanbul
4.6 million individual visitors per month to galerieslafayette.com
A stakeholder committed to promoting the confluence of commerce and creation
The Galeries Lafayette are part of the Galeries Lafayette Group which includes the brands
BHV/Marais, La Redoute, Louis Pion, RQZ, Guérin, Bazarchic and InstantLuxe.
The four core values of the Group are:
Client passion
The courage to innovate with the ambition for daily reinvention
Collective commitment, drawing strength from collective efforts
A taste for excellence, cultivating the famous "Art of French living" and promoting it in
France and abroad
Conscious of the responsibilities connected with its status as a leader in business and fashion,
the Galeries Lafayette Group is committed to a global sustainable development strategy, with
the aim of becoming a global reference point for ethical and sustainable business in France. It is
a vision of sustainable, circular and humanist commerce, based on the support of all of its
stakeholders: clients, colleagues, brands, partners, and suppliers.
For further information about the Galeries Lafayette Group: www.groupegalerieslafayette.fr
The Galeries Lafayette offers Luxembourg the real art of French life.
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3) The expert opinion
Virginie Chambon, Head of Retail Leasing Luxembourg at Cushman & Wakefield and
Thierry Debourse, Head of Retail Belux at JLL, are delighted to have worked with Codic on the
arrival of this fabulous brand to the territory of the Grand Duchy. The Galeries Lafayette will be
located in the prestigious Royal-Hamilius, an urban development of businesses, services,
offices, and housing, under construction in the heart of the commercial centre of the Grand
Duchy. For both specialists, the impact on the retail market and the commercial attraction
throughout the territory of the Grand Duchy of Luxembourg will be unprecedented.
"The capital of the Grand Duchy was missing an iconic driving force, capable of creating a new
dynamic in the retail sector, to refresh the selection available and to adapt it to new consumer
expectations. We are delighted to have been able to attract a world renowned company such as
the Galeries Lafayette to Royal-Hamilius, which will be a real 'incubator' to bring new
international and high quality brands to Luxembourg," explain Thierry Debourse and
Virginie Chambon.
The commercial offer provided by the Royal-Hamilius has rapidly become an unmissable offer in
Benelux's commercial trade network. Its position is unique from every perspective. Its
geographical location is exceptional, from its accessibility and visibility at the entrance to the
main commercial zone in the Grand Duchy, comprising the Grand-Rue, rue Philippe II and the
adjoining streets. The city centre is the preferred location of international brands, particularly
high-end and luxury brands.
Thanks to Royal-Hamilius and the arrival of the Galeries Lafayette at its heart, international
brands will have a unique and qualitative opportunity to enter the saturated (in terms of
available leasable space) market in Luxembourg. For numerous prestigious brands, this
represents an opportunity to establish a presence in the Grand Duchy of Luxembourg, without
taking the "risk" of opening a branch.
Access to the Royal-Hamilius will be facilitated by underground parking and the new tram and
bus station located at the foot of the building. Footfall in the city centre, which currently stands
at around 35,000 individuals per day, will be increased by approximately 20%, to the benefit of
the Royal-Hamilius and the rest of the city centre, supporting its pulling power.
As another asset, the Galeries Lafayette and every other brand featured in the Royal-Hamilius,
are new venues on the market in Luxembourg. The same goes for FNAC, which will be opening
a new specifically designed concept for the city centres, and Delhaize, which will be developing
a Premium concept. Their arrival consolidates the quality and diversity of the commercial offer
on our market.
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The arrival of this world renowned department store, the Galeries Lafayette, and the plethora
of new brands they carry in their wake, will directly impact both the commercial catchment
area and the tourist area of Luxembourg City, which will be expanded to reach more than
675,000 people in a 30 minute radius, thus exceeding the national borders.
The brand image of Luxembourg City, and by extension that of the whole Grand Duchy, will
significantly benefit. The presence of these three new brands at the Royal-Hamilius will also
help to strengthen commercial expenditure of more than 300 million Euros per year,
approaching the region of 2.2 billion Euros.
The commercial activity and pull of the Galeries Lafayette will also quickly extend beyond our
borders, to seduce our French, German and Belgian neighbours, who will now benefit from
increased choice.
As the real driving force of a new dynamic in the commercial landscape of Luxembourg, the
Galeries Lafayette will allow Luxembourg to access the status of European capitals with their
own "Department Store". With the Galeries Lafayette, Luxembourg City will have the "Rolls
Royce" of department stores in this regard.
4) An update on the Royal-Hamilius site
Progression of the works
The five buildings of the Royal-Hamilius are gaining height. The elevation of the building that
will be home to the Galeries Lafayette and FNAC opening onto Grand Rue is approaching its 2nd
floor.
The Royal-Aldringen apartment block is reaching mid-height on the 4th floor and the office block
is progressing at the same pace, reaching its 2nd floor.
The future Place de la Poste is taking shape, which will be the junction between Boulevard
Royal and rue Aldringen. The square will be overlooked by residential buildings (Royal-Hamilius
and Royal-Monterey) which follows the path of the superstructure. Future residents can plan to
receive their keys in Autumn 2019.
In logical progression, the structural works of the car park and adjoining infrastructure (access
ramps to avenue Monterey, avenue Reuter and rue Aldringen) have made way for technical
work and interior finishings.
The facades will progressively start to cover the structural work of the super structures from
this summer, and will provide the volume and identity of the project while establishing its
various uses.
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Launch and marketing
First opening of the Royal-Hamilius: the car park. The car park will be open by the start of the
autumn term of the schools later this year, and will provide drivers with greater convenience.
We envisage that the Royal-Hamilius will open for trade towards the end of 2019. Place
Hamilius, the new access to the City combining soft mobility and public transport, as well as the
roof of the Sky Garden will be the new meeting points for the organisation of upcoming events.
Fifteen boutiques on place de la poste and rue Aldringen will open for trade mid-2018. The
consultation of candidate operators for the Sky Restaurant is ongoing and we plan to announce
the winner towards the end of 2018.
Launched towards the end of 2017, the sale of 73 homes was a real success and has delighted
both numerous families and investors. Buyers have highlighted the convenience of the
generous space, quality, made-to-measure materials and elevated location in the city centre,
with all its amenities, as key points of attraction.
Sky Restaurant Royal-Hamilius by night
Offices Housing
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Press contacts:
CODIC Luxembourg, Thierry Behiels, CEO,
T +352 26 10 25 38 / +32 2 663 20 52
[email protected] / www.royal-hamilius.com / www.codic.eu
Groupe Galeries Lafayette, Alexandra van Weddingen, Director of Corporate Communication
T +33 1 45 96 68 44
[email protected] / www.galerieslafayette.com
"Royal-Hamilius" is a CODIC Group development.
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