Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac
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Transcript of Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac
![Page 1: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/1.jpg)
Expedia Lodging Partner Services | 1 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Gaining and Keeping Online Customers Today!
Nina Kleiner, Area Manager, Expedia LPS
Petar Rimac, Associate Market Manager, Expedia LPS
![Page 2: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/2.jpg)
Expedia Lodging Partner Services | 2 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Agenda
• Online Travel Business Today
• Online Travel Planning Process
• Flywheel digital Marketing
![Page 3: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/3.jpg)
Expedia Lodging Partner Services | 3 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Online Travel Business Today
![Page 4: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/4.jpg)
Expedia Lodging Partner Services | 4 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Online Travel Planning Process
![Page 5: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/5.jpg)
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 5
Flywheel digital Marketing
Device
![Page 6: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/6.jpg)
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 6
Flywheel digital Marketing
Device
![Page 7: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/7.jpg)
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 7
Develop a repeat customer base through cheaper digital channels
Yes! Newsletters still work. - Personalisation based on a huge data base - Multiple devices - Travel planing stage 1-2
![Page 8: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/8.jpg)
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 8
Social Media - Can be a starter you need to connect with a online shopper - Challenge - showing results of positive purchasing behavior - Travel planning stage 1-2
Develop a repeat customer base through cheaper digital channels
![Page 9: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/9.jpg)
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 9
Banners - Changing from „cost per impression“ to „cost per click“ - Targeted banners - Travel planning stage 3
Develop a repeat customer base through cheaper digital channels
![Page 10: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/10.jpg)
© Expedia, Inc. All rights reserved. Confidential and proprietary. Expedia Lodging Partner Services| 10
Flywheel digital Marketing
Device
![Page 11: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/11.jpg)
Expedia Lodging Partner Services| 11 © Expedia, Inc. All rights reserved. Confidential and proprietary.
![Page 12: Gaining and Keeping Online Customers Today - Nina Kleiner & Petar Rimac](https://reader033.fdocuments.us/reader033/viewer/2022061303/5494a8d9ac7959342e8b4c62/html5/thumbnails/12.jpg)
Expedia Lodging Partner Services | 12 © 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Thank you!