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    A CHOICE LOGISTICS

    WHITE PAPER

    Gaining a Competitive Advantage:

    Insight for Dynamic Mission-CriticalService Parts Logistics in a Fluctuating Economy

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    A recent Gartner survey concludes that global IT spending will

    be essentially at in 2009. One third o respondents stated

    no change in budget rom 2008, while just under hal projected

    only a slight increase, and 21 percent said there would be cuts.

    Researchers attributed this to global economic conditions thathavent existed or more than 50 years.

    When coupled with numbers rom the U.S. Federal Reserves

    index o industrial production citing a ull percentage drop in

    inormation processing equipment in February 2009, it is clear

    that the technology sector is continuing to tighten, a sharp contrast

    to recent years.

    As corporate spending drops, capital expenditures on new high

    tech equipment are signifcantly impacted. Companies are

    now investing more on upkeep o existing equipment, placing a

    greater emphasis on repair and maintenance as opposed to new

    acquisition.

    Compromising the perormance o critical business processes

    supported by technology networks is not an option. This repair

    versus buy mentality creates a unique opportunity and places

    increased demand on the resources o high tech manuacturers

    and service providers. To be competitive, they must be prepared

    to react accordingly.

    To support this demand, a reliable supply o service parts assets

    to keep mission-critical data networking, storage and telecom

    systems unctioning is needed. This requires a sound supply

    chain that can guarantee the right part, in the right place, at the

    right time, to acilitate timely service and repair to ulfll new and

    existing SLA obligations worldwide. Without the ability to deliver,

    business is at risk.

    To avoid jeopardizing contracts, high tech manuacturers and

    service providers must adjust to these supply chain challenges

    with a strategic and nimble approach. Companies that already

    have internal bandwidth and expertise or this additional demand

    are outside the norm.

    More likely, an outside partner, such as a third party logistics (3PL)

    provider, should be considered to accelerate the establishment o a

    exible supply chain that can react to new end-user requirements

    with a variable cost model at a moments notice. This paper will

    explain the undamental components o a successul mission-

    critical service parts supply chain. It will also detail the beneftsthat manuacturers, service providers and end-users can realize

    with this strategic approach.

    A powerul mission-critical parts supply chain is based upon a

    reliable technology inrastructure that can support a global service

    parts base, with granular visibility to manage assets, and the

    exibility to react to evolving end-user demands as quickly as

    possible.

    Introduction

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    Companies are now investing more on

    upkeep of existing equipment, placing a

    greater emphasis on repair and maintenance.

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    To manage service parts inventories, many global businesses

    tend to conduct control and oversight in silos, with each country

    or region possessing its own unique IT platorm. This is largely

    due to the enormous investment and resources required to install

    and maintain a worldwide IT inrastructure. Yet, without a globalunderstanding o where service parts exist and in what quantities,

    they cannot be accounted or and strategically sourced.

    Working in silos is extremely counterproductive in a number o

    ways. Primarily, the platorm cannot be accessed rom a single

    point o entry to review and upload critical data necessary or

    strategic part oversight and planning. Secondly, its impossible to

    grasp inventory levels rom a micro level. For instance, parts just

    purchased in Brazil may have been in surplus in Texas. Signifcant

    resources are unknowingly wasted and spending increased or no

    reason.

    Maintaining multiple databases doesnt provide a complete view

    o all available inventory globally which impedes accurate audits

    and measurements. Whats more, additional cost is incurred rom

    the specialized personnel needed to operate these systems,

    duplicating overall eorts by region and creating unnecessaryoverhead.

    By contrast, a global technology platorm can oer a distinct

    advantage towards achieving a big picture perspective. This

    platorm can provide access to all data in one place, eliminating

    the need to gather disparate inormation that, even i available in a

    timely manner, is not cohesive and uniorm. It can also streamline

    the use and access o accurate data.

    The advantages of a single global platform are many, most

    importantly it allows for consistency of processes and the

    uniform exchange of information. A sound system should

    include:

    Easy IntegrationA global platorm must integrate with existing databases in order to access critical data. Seamless integration also

    circumvents the need to duplicate eorts when working with multiple databases. It is highly inefcient to manually

    transer data rom one database to the other to share inormation, which is oten the case or divergent systems.

    When applied exponentially, countless hours are drained, which is time that can be better spent ocusing on the

    end-user.

    Consistent UptimeWhile having a comprehensive and accessible global IT platorm in place is critical, it is not as eective without

    constant uptime and availability. It must be exceptionally consistent and reliable, with 24/7 access to be viable.

    I a system is down or even a raction o the time, important updates can be missed and the overall system

    hindered. This can be detrimental i an end-user has an immediate mission-critical demand.

    Web-based AccessI a system is not easily accessible, it cant be truly eective. A Web-based system oers convenient login access

    regardless o location, with instant insight into what can be considered one giant worldwide inventory. This can

    acilitate a much-improved ow o timely data that can be used to streamline the service parts supply network.

    Archived DataReadily available access to extensive archived data or detailed historical trend analysis should not be overlooked.

    Oten, historical inormation rom a ew years ago is as meaningul as data rom the last three minutes, yielding

    actionable insight that can impact efciencies. It is not advisable to react to short-term anomalies and alterestablished processes without analyzing historically. Having long-term data available helps not only see the past,

    but also predict the uture.

    continued

    Global IT Platform

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    Global IT Platform continued

    Reliable ReportingBeyond order entry and data collection, a global IT platorm can be an invaluable reporting tool. Reports can

    be consolidated and easily summarized to reduce replication and improve accuracy. A prime example is using

    reporting to assess the requency o service parts usage. I it is understood that some parts are used morerequently than others, adjustments can be made to trim overall inventory and thereby expense. Creating these

    reports regionally is not nearly as eective.

    Accurate PlanningReal-time access to centralized data or up-to the second inventory analytics is essential. As data is entered in

    one location, it needs to be instantly accessible throughout the entire supply chain network to provide the exibility

    necessary to adjust processes as end-user needs uctuate.

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    Visibility

    A ull arsenal o every imaginable service part or each piece o

    installed equipment is impractical even under normal conditions.

    When budgets constrict, accurate visibility can be used to

    determine exactly how many parts must be in circulation to

    maintain adequate service levels, without squandering resources.

    With one IT platorm, a handul o experts can conduct planning,

    as opposed to duplicating the same eort around the world with

    multiple individuals ocusing on regional reporting. This greatly

    reduces overhead and wasted man-hours, and is an area where

    3PL expertise can help interpret the data and assemble it into an

    intelligible ormat to make an immediate impact.

    The very basic unctionality o visibility provides quantity and

    location o inventory, but these simple observations are not

    sufcient or strategic analysis, especially when managing

    aggressive SLAs. Service providers must also understand exactly

    how the parts are being used. Lucid data can reveal multiple

    efciencies to help optimize inventory levels, resulting in reduced

    capital expenditures and streamlined supply chain processes.

    Granular visibility delivered through a

    comprehensive IT platform can reveal

    vital information such as:

    Number and requency o transactions

    Accurate global part movement and storage duration

    Instant, real-time snapshot o current inventory levels

    Inventory management optimization

    Historical trends or detailed analysis

    On time perormance or evaluation metrics

    Customized data unique to each company

    Global visibility provides a context to measure perormance to

    ensure processes are being executed according to standard. With

    solid data in hand, trends can be uncovered to prevent excess

    and wasted inventory.

    Global IT Platform Snapshot

    The uniorm reliability o a global IT platorm has made a

    tremendous impact on the service operations o one o theworlds best-known providers o IP-based communications

    systems. With more than one million customers worldwide,

    the company has the mammoth task o managing

    approximately 90,000 service parts both domestically and

    internationally.

    By working with a mission-critical 3PL, the company has

    access to an established global IT platorm without theburden and expense normally required or its depth and

    breadth. The 3PLs system integrates with the organizations

    internal operations oering real-time global visibility, tracking

    and control to reliably access feld inventory, regardless o

    location. As a result, on-time perormance and inventory

    accuracy is dramatically increased, allowing the organization

    to maximize assets and signifcantly control costs.

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    Visibility-In-Action Can Include:

    Macro-level visibility can reveal unused parts in over

    abundance in one location that can be diverted to anotherthat consistently needs the same part, avoiding needless

    restocking.

    Legacy parts, which previously went neglected, might

    be called into action or servicing an older machine that

    a company cannot aord to replace, especially in todays

    economy. Locating these assets in a vast service parts

    network might be nearly impossible without accurate

    visibility.

    I a part is considered necessary or just in case delivery,

    but is seldom used and creating a surplus, the excess

    can be trimmed to cut costs. To maximize service parts

    assets, it must be understood how long a part has been on

    the shel to determine i those levels are necessary. I thechurn is too slow, money is being wasted.

    Comparing current and archived data can identiy notable

    trends that might otherwise go unnoticed. For instance,

    when a major manuacturer observed consistent power

    supply ailures o a specifc part within a condensed

    timerame, a historical analysis revealed that this was

    occurring almost ten years to the date o installation.

    With this inormation, ailures were predicted, and

    proactive replacement was initiated. As a result, end-user

    satisaction soared.

    Visibility Snapshot

    Global inventory visibility is a valuable asset or a recognized

    leader in network storage solutions. The company supports

    equipment or Fortune 500 companies that serve as the

    backbone o vital business operations and regulatory

    compliance processes. With clients including fnancial insti-

    tutions and airlines, consistent uptime is a must.

    To reliably ulfll end-user SLA requirements, the company

    retained the services o a mission-critical 3PL to manage their

    vast global inventory base o more than 58,000 service parts.

    The 3PL experts continually collect and careully analyze

    network-wide data to identiy trends and anticipate demand.

    This markedly improved visibility allows or rigorous tracking

    o all parts or maximum control, which consistently results in

    99 percent accuracy or worldwide service parts delivery.

    The essence o scalability in a mission-critical service parts

    network is directly related to exibility. This is where the global

    IT platorm and its comprehensive visibility become invaluable. All

    o the data generated is only theoretical unless the part can be

    available where it is required in a matter o hours. To be executable,

    an expansive physical inrastructure must be in place; extending

    beyond large centrally located distribution centers.

    Whether domestic or international, it is crucial to be wherever

    required to meet current or uture needs. In uncertain economictimes, exibility is paramount. Even i a service parts supply chain

    is adequate today, the situation can dramatically change tomorrow,

    prompting immediate action, particularly in an ever-changing

    economic climate.

    To sufciently support the end-user, a service provider must

    possess the exibility to have an inrastructure in place and/or

    the ability to quickly orge new territory i necessary. It is simply

    impractical or most companies to have a brick and mortar

    presence, and the associated

    overhead, strategically located

    throughout the globe.

    Only the largest, most established

    organizations, ater investing decades and tens o millions o

    dollars, possess this capability. For most high tech businesses, this

    is without question where the global ootprint and resources o a

    dependable 3PL come into play.

    A strategically structured 3PL oers the capability to scale-up to

    meet end-user needs, without the time or investment otherwise

    required. A quality 3PL should already have the technology and

    physical ramework in place to be active within weeks. This

    nimbleness and exibility simply cannot be matched by a vast

    majority o high tech providers.

    continued

    Scalability

    Visibility continued

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    Scalability continued

    While the ability to ramp operations holds tremendous merit, a

    scalable 3PL can also allow operations to shrink just as quickly. I

    a client wishes to close a market or consolidate in another area, a

    3PL can avoid leaving a service provider with the fxed costs o an

    irrelevant operation. An outside partner has the exibility to moveas needs uctuate, without lingering expense.

    A myriad of complexities are involved in market entry or exit,

    despite the location. To be fully scalable with the ability to

    react to evolving mission-critical demands, consider the

    following:

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    Domestic

    International

    Large-, or medium-sized, end-users will usually

    have operations scattered throughout the U.S.

    One company may require multiple, strategically

    located stocking sites around the country to

    support mission-critical execution o service parts

    within two to our hours.

    The need or multiple stocking locations within the

    same city is not unusual to support mission-critical

    needs. This prevents feld technicians carrying

    ull set o spares, which is not only inefcient, but

    also incredibly unsecure. A physical location is

    a must.

    Local culture and customs must be understood

    and respected. This goes well-beyond compliance

    with regulations and the associated licensing,

    which can take months to obtain. Meeting these

    requirements takes an extensive amount o

    time, prohibiting accelerated market entry or an

    unestablished entity.

    Standard shipping processes defnitely dont apply.

    Routes that may seem logical on the surace

    might be completely impractical. An established

    partner in the country or region will understand

    these nuances without a steep learning curve.

    Customs compliance varies wildly rom country

    to country. Complicated export licenses and tax

    regulations must be strictly ollowed, or parts can

    be detained indefnitely. This is not only detrimental

    or client service, but incurs hety fnes.

    Scalability Snapshot

    The ability to efciently scale operations to ulfll end-user

    demands greatly benefts a global organization specializing

    in data protection and management solutions. Ater humble

    beginnings as a start-up, the companys customer base

    rapidly ourished on global scale. To keep pace with demand,

    they had to expand operations quickly.

    To grow its worldwide ootprint almost overnight, the

    company leveraged the resources o a mission-critical 3PL,

    which possessed a comprehensive network o strategic

    stocking locations. This acilitated growth, with minimal

    investment and overhead, rom only a handul o orward

    stocking locations to more than 200 worldwide sites in a

    span o just three years. This expanded market reach rom

    the U.S. to include all o North America and abroad in EMEA

    and APAC, with more sites being added weekly.

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    6

    A comprehensive global IT platorm is the heart o the

    symbiotic relationship between accurate supply chain visibility

    and strategic scalability. These three elements combine to

    create a stable ecosystem or mission-critical service parts

    supply chain management.

    Without the undamental base o a uniorm technology

    inrastructure, a service parts operation can neither be

    strategic, or ultimately, eective. In the absence o a global

    understanding o where parts are located, how many are in

    stock, and most importantly, the resources to get them where

    they need to be, a company can be at a major disadvantage.

    With uctuating economic times, there is a greater emphasis

    on maintenance and repair o high tech equipment than ever.

    Companies who wish to endure must be prepared to react to

    an end-users service parts needs at a moments notice, or

    threaten the existence o the relationship.

    Identiying a 3PL with the global scope and sophisticated,

    accessible inrastructure can help meet these demands

    without the time consuming and expensive ordeal o

    establishing an internal inrastructure. Those manuacturers

    and service parts providers that can read and react to evolving

    demands will be able to persevere, even in the midst o a

    difcult economy.

    Final Thoughts

    Even i a supply chain is thought to be as optimized and lean

    as possible, a well-versed proessional can demonstrate new

    capabilities to the untrained eye. A 3PL expert can divulge

    new possibilities or supply chain management, creating

    valuable money-saving efciencies.

    I this paper has raised concerns about the current state o a

    mission-critical service parts supply chain, and its capacity

    to adapt to emerging client needs, now is not the time or

    complacency. To maintain and potentially increase market

    share, a skilled 3PL can make an immediate impact, but

    due diligence is a must. Beore moving orward, look or the

    ollowing attributes rom any potential partner:

    Going beyond the vendor/client contract to a

    true two-way partnership

    Willingness to collaborate and share critical

    observations

    Grasp o unique client needs to oer creative

    solutions

    Comprehensive global IT platorm

    Meticulous reporting capability or highly-

    detailed visibility

    Profciency to analyze clients existing data to

    impart new insight

    Global scope to match current operations, with

    scalability to meet uture needs

    Non-asset based inrastructure or maximum

    exibility in regards to locations, personnel and

    transportation modes

    Working with a

    Mission-Critical 3PL

    6

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