Gain Competitive Advantage and Foster Better …...The Hidden Costs of Information Work. IDC Other...

IBM Competitive Project Office

© 2014 IBM Corporation

Gain Competitive Advantage and Foster Better

Business Relationships with Software as a Service

IBM SmartCloud for Social Business

© 2014 IBM Corporation IBM Competitive Project Office 2

Life in the Cloud - IBM’s SmartCloud Transformation

IBM’s Transformation: Customer Focused

• Communities as a Modern ‘Team Site’

• Social Analytics

• Files, Mobile, and Multimedia

IBM’s Transformation: Internally Focused

• Web Meetings

• IBM Docs

IBM’s Transformation: Partner Focused

• Community as an Aggregator

• Search Capabilities

• Survey Forms


Renovations Wants Similar Success Stories With

Business Partners That They Have Enjoyed Internally

Goals Will be measured by

Lower

Operational

Costs

Reduce travel budgets

Lower postage costs

Improve business

relationships Business partner survey results

Customer survey results

Workforce Process Customer Financial


Renovations, Inc. Wants To Improve Partnering

Outside The Enterprise

Ted Amato, Renovations, Inc. VP of Marketing

Madison Armond, Renovations, Inc. CIO

Not so fast!

• Adding all those external users to our

directory could overload my IT staff. I’m

concerned about the risk of accidentally

exposing key internal documents to

external users. And those external users

may not want to have their identities

known to everyone in Renovations, Inc.

And my plate is full!

IBM Connections is great! We’ve

seen results already. But we need to

see those same productivity gains

and collaboration benefits with our

partners, contractors, and tenants.

Can we just add them?


Renovations, Inc. Wants To Improve Partnering Outside The Enterprise

I have just the solution for you:

IBM SmartCloud for Social

Business. SmartCloud for Social

Business extends Connections-like

collaboration functionality outside

the firewall to partners. Since it is

cloud-based there is no need to

host external accounts in the

intranet, nor does it require IT

administrative overhead Dan Misawa, IBM Representative


IBM SmartCloud Helps Companies Overcome The

Barriers To External Collaboration

Technical

Budgetary

Barriers IBM SmartCloud

IT staff overhead from having to

provision external users

Security risk adding external user

accounts to corporate directory

Security risk allowing external

users access inside the firewall

No budget for travel in order to

conduct face to face meetings

Lack of funds to procure the

hardware and software to deploy a

separate system for external users

Difficulty sizing the system for peak

user demand

Web Meetings with video allow for

face to face communication

without travel

No upfront capital expenditures

required, ‘pay as you go’ only for

the number of users you need

Choose the rate and pace of

adoption you need without having

to upgrade systems

External users can provision their own

user accounts without IT intervention

External user accounts are kept

separate from the internal corporate

directory

External user interaction takes place

outside the firewall reducing risk to

internal assets


Renovations Employees Can Now Use Many Of The Same

Connections-like Services Outside The Firewall

External

Environment

Internal

Environment

Events

Meetings

Instant

Messaging

Blogs

Wikis

Bookmarks

Forums

Homepage Profiles

Files Communities

Activities

Al Moreno

GreenSurvey Environmental

Consulting Firm

Ed Al-Amon

Project Manager

Heather Reeds

Marketing

Forms

Connections


SmartCloud for Social Business Is Available In Several

Flavors Depending On Your Needs

Collaboration

Meetin

gs

Email/Calendar

Sm

art

Clo

ud

Meetin

gs

A f

ull-

featu

red

, easy

-to

-use

Web

con

fere

nci

ng

serv

ice

SmartCloud Notes

An online version of IBM’s popular

Lotus Notes Email, calendaring and

scheduling product

SmartCloud iNotes

Web-based messaging service for

Email and personal calendar

SmartCloud Connections

Business network and

collaboration services

SmartCloud Engage

Standard

Everything in SmartCloud

Connections plus

meetings

SmartCloud Engage

Advanced

Everything in SmartCloud

Engage Standard plus

email and calendar

Note: Please see your local IBM Sales Team for pricing. Tiered volume-based discounts are available.

* SmartCloud Archive Essentials

Archiving, compliance, e-discovery


SmartCloud Engage Standard Has Features That

Make It Ideal For Collaborating With External Partners

Files

Meetings

Chat

Communities

Activities

People

Blogs,

Ideation

Docs Email

Calendar

Traveler Wikis


SmartCloud Enables Renovations Inc. To Meet To

Meet Their Goal Of Lowering Operational Costs

Goal Metrics Initiatives

Lower

Operational

Costs

Travel Budget

Postage Costs

Utilize one hour Web

Meetings vs. traveling

for meetings

Optimize File Sharing

to drastically reduce

overnight costs


Travel Budgets Postal Budget Productivity

33%

decrease

50%

decrease

25%

increase

* Based on actual IBM SmartCloud for Social Business customer results

** McKinsey Study: The rise of the networked enterprise: Web 2.0 finds its payday 2. Feldman, Susan, Duhl, Joshua, Marobella, Julie, and Crawford, Alison. The Hidden Costs of Information Work. IDC

Other Companies Have Also Demonstrated Productivity

Increases From Social Initiatives

By using web meetings and file sharing, enterprises are able to see these

costs savings. Using capabilities found in SmartCloud for optimizing people

and asset search, workers are seeing these productivity gains.


Can’t other SaaS solutions

like Office 365 or Google

Apps for Business perform

these tasks you’ve

described?

IBM SmartCloud for

Social Business has

significant advantages

over the competitors in

this space

Madison Armond, Renovations, Inc. CIO

Dan Misawa, IBM Representative


There is Significant Overlap and Confusion About Which

Microsoft Products are Strategic

“In my customer meetings over the last few months, people have often asked, 'What

should I use for social? Yammer or SharePoint?' My answer has been clear: Go Yammer!

Yammer is our big bet for enterprise social, and we're committed to making it the

underlying social layer for all of our products. Yammer will provide the latest innovations

and best user experience.” Jared Spataro, Senior Director,

Office Division, Microsoft

Lync

Microblogging

Instant

Messaging

Mail

Files

Profiles

Blogs

Search Wikis


DEMO: Discover Information Quickly Using The IBM

SmartCloud Business Card


The Office 365 People (Contact) Card

• New personal profile with

information about user’s

• Interests

• Social Connections

• Activity feeds from

SharePoint, LinkedIn, and

FB

• Accessible from anywhere

in Office

• To get at that person’s

SkyDrive files, you need

to navigate to their About

Me page.


SkyDrive On Office 365

• Low cost way to

save (and share)

personal files in the

cloud

• No easy way to tag,

and make files

‘discoverable’

• You have to know

something about

the person’s files

you are looking for


Customers are presented with confusing mix of legacy

Microsoft products and Yammer

Exchange

Online SharePoint

Online

Lync Online

Microsoft Office 2013

Exchange, SharePoint, and Lync are poorly integrated leaving the user

to perform extraneous tasks

Limited ability to work with Office 365 or Yammer content from a

mobile device

SharePoint has weak social capabilities: unable to tag or

comment on files, and tag search is separate from text search

Small and medium plans are restricted to 50 guest accounts for

external collaboration. Guest accounts require Windows Live IDs

Meanwhile Yammer does not have file access controls – a file can be viewed by everyone unless you

place it in a group


DEMO: Mobile employees can still participate using

apps on their devices

SmartCloud Notes Mail

SmartCloud Meetings

Sametime Chat

SmartCloud Connections

Provides secure encrypted

offline access to files


Office 365 Strategy for Mobile Devices is focused on

a distant 3rd tier platform

Source: http://www.cmswire.com/cms/mobile-enterprise/the-sharepoint-mobility-forecast-outlook-cloudy-021719.php

http://news.cnet.com/8301-1023_3-57591582-93/smartphone-market-share-consolidates-at-top-study-shows/

Android

53% Apple

39%

BlackBerry

5%

Android Apple BlackBerry Microsoft Symbian

http://www.cmswire.com/cms/mobile-enterprise/the-sharepoint-mobility-forecast-outlook-cloudy-021719.php
















Office 365 Strategy for non Windows Devices

• Windows Devices

• Native Apps

• iOS Devices

• Limited native apps

(NewsFeed, SkyDrive, Office

Web Apps)

• XHTML

• Android Devices

• No native apps

• XHTML



















Google Apps for Business main claim to fame is its $50 per year

price

Gmail web based mail, similar to consumer product except without ads

Google Calendar web based calendar

Google Drive file library. Drive also allows one to create documents,

spreadsheets, and presentations using the web based productivity editors

Google Hangouts provides instant messaging and web meetings

Google Sites allows creation of websites with pages that contain gadgets

Google+ is not part of Google Apps, however it provides certain social

networking features that Google Apps lacks. Google+ is a consumer

product and each employee must individually create an account and the

enterprise cannot control many aspects of corporate information once it is

on Google+


Although Google Apps is low-cost, you get what you

pay for – which is not much

Mail, Calendar Rich client, offline access from multiple

browsers

Browser only client, offline only from

Chrome

Web Meetings Up to 999 participants Limited to 15 participants

Microblogging Personal, community, and organization

status updates Not Available (requires Google+)

Profiles Locate experts by tag, follow individuals Locate by full text search on contact

fields only

Communities / Groups Enterprise-ready communities and

widgets

Consumer-centric site templates and

gadgets

Task Management Available via Activities Not Available

Blogs Available Not Available

Files Search by tag, comment on and within

files, social likes No tagged search, comments, likes

Ideation Available Not Available

Search Centralized search center Search must be conducted within

each service


Google’s Service Seems To Be Beset With Security

And Privacy Issues


Google just does not take security seriously as evidenced by

these encryption and authentication practices

Encryption at Rest All mail and calendar content is encrypted. Lets customers choose to encrypt collaborative file stores.

Data not encrypted at rest. Data sharding practice leaves portions of customer data stored in the clear.

Digitally Certified Encryption in Transit

Implements SSL-EV certificates. Visually shows customers they are interacting with IBM, preventing Man in the Middle impersonation attacks

Use standard SSL

Access Management Commercial grade access controls Universalizes password access to more than 500 products - a “single point of failure” resulting in security breaches

Browser Inactivity Timers Configurable timeouts to protect assets for users logging in from kiosks.

Two week browser inactivity timeout

Additional information available at: https://ibm.biz/BdxGLx


When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services Google Guest Account Terms of Use: www.google.com/intl/en/policies/terms

Once your data is in Google’s hands it belongs to them

Data you share with Guest Users is private IBM will only process Personal Data in a manner that is reasonably necessary to provide IBM SaaS, and only for that purpose


Which might be a reason why Sweden’s data protection

authority banned Google Apps

In a landmark ruling, Sweden’s data protection authority (the Swedish Data

Inspection Board) issued a decision that prohibits the nation’s public sector

bodies from using the cloud service Google Apps.

A risk assessment by the Board determined that the contract gives Google too

much covert discretion over how data can be used

Source: http://www.datainspektionen.se/press/nyheter/2013/fortsatt-nej-for-kommun-att-anvanda-molntjanst/


Salesforce.com Chatter tries too hard to model itself after

consumer social platforms

Chatter reliance on microblogging as

its core collaboration tool has many

downsides: Discussions on topics can

quickly turn chaotic as the number of

comments grow, it is difficult to share

long form information since

microblogs are designed for brevity,

and there is a serious lack of

formatting or editing controls. All

these situations are handled elegantly

in Connections via discussion forums,

blogs, and wikis

The inability to tag user

profiles or files inhibits social

search and discovery. This

makes it more difficult to

locate either experts or

assets. IBM’s internal

research indicates that

searching by tag can be up

to 32% faster than full text

search

File collaboration is

cumbersome since users

have to switch back and

forth between browser and

productivity editor. The

Microsoft Office and

Windows desktop plug-ins

for Connections’ Files

allow users to work with

their documents seamlessly

The Chatter mobile

experience is

extremely feature

deficient. Unlike

Connections Mobile

which offers access

to the entire gamut

of functionality,

Chatter mobile

restricts you to

microblogging, and

file viewing


Summary: Examples Of Measurable Value From These

Social Business Initiatives

Travel Budget 33% reduction in travel expenses by using web meetings

and robust community collaboration*

Postal Budget 50% decrease in postage expenses by using file sharing

for key documents instead of overnight mail*

Time to Locate

Information and

Expertise

25% increase in workforce productivity by reducing time

to locate information and external expertise**

Business Partner

Survey Results 20% improvement in business partner satisfaction as a

result of early problem determination and resolution **

Supply Chain

Costs 10% of companies utilizing web 2.0 technologies have

lowered supply chain costs **

* Based on actual IBM SmartCloud for Social Business customer results

** McKinsey Study: The rise of the networked enterprise: Web 2.0 finds its payday


SmartCloud helped Renovations achieve its goals

Goals Will be measured by

Improve

Workforce

Productivity

Lower

Operational

Costs

Time to locate experts

Time to locate information

Communities of interest

Reduced travel budgets

Lower postage costs

Improve Business

Relationships Business partner survey results

Customer survey results

Workforce Process Customer Financial

Accomplished With

Gain Competitive Advantage and Foster Better …...The Hidden Costs of Information Work. IDC Other...

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