Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global...

Gabriel DusilChief Marketing &

Corporate Strategy OfficerVisual Unity Global

cz.linkedin.com/in/gabrieldusilgdusil.wordpress.com

[email protected]

Entertainmentvs. The Internet

TurningThreats into

Opportunities

©2013 [email protected] gdusil.wordpress.com

Download the Original Presentation- Entertainment vs. The Internet,Turning Threats into Opportunities

View this video presentation from our Digital Video Forum ’13, or download the native PowerPoint slides, here:• http://gdusil.wordpress.com/2014/01/27/entertainment-vs-the-internet-t

urning-threats-into-opportunities• http://gdusil.wordpress.com/

Additional presentations, white papers, and winning solutions can be found on our corporate web-site, here:• http://www.visualunity.com/en/resources/

http://gdusil.wordpress.com/2013/12/09/entertainment-vs-the-internet-turning-threats-into-opportunities



http://gdusil.wordpress.com/

http://gdusil.wordpress.com/

http://www.visualunity.com/en/resources/

http://www.visualunity.com/en/resources/


Digital IndustryEvolution

Capacity100+ Exabytes* 70% is video

Entertainment1.8b+ TV’s Connected**

Devices30b+ Devices***“Internet of Things”

Connectivity

Data

People

InternetGeneration

90’s &

00’s 10’s

DigitalSociety

Sources: *Cisco, **Informa, ***ARM, by 2016


Industry Wars

Front Lines• Subscriber Ownership• Industry Relevance• Revenue Protection

Computing

Entertainment Communication


Broadcast Over the Top

Internet

BroadcastServices TV

CloudServices

STB

router

“Over the Top”

PC

Tab

let

mo

bile


0

200

400

61% 79%9%

1%

mil

lio

ns

Inte

rnet

Subsc

riber

s ('1

2) ISP OTT

Sources: Sandvine, Cisco, GCI, Internet World StatsNetflix penetration numbers are for the USA only.

‘‘

’’

As sales in OTT increase, ISPs

have the burden to invest in

bandwidth to keep up with demand

Eur

ope

Nor

thA

me.

..

Net

flix

HD Top 1%

0

50

100

150

1345 80 160+

GB

per

Mo

nth

Inte

rnet

Usa

ge

Penetration

Op

po

rtu

nit

y


Net Neutrality Internet Governance

Video will be 70%of Global Traffic by 2016 • 11.0 billion HD movies* 0

20

40

60

80

Other DataWeb, email, Data

Exabytes

Internet Traf-fic Forecast

Other VideoTV & Live InternetShort-form Video

Cisco - Visual Networking Index, Forecast & Methodology ‘11–’16* Using an average of 6GB for a 1080p movie

‘‘’’

Internet Governance:Data Discrimination, Traffic Shaping, Bandwidth Caps,

Blocking & Filtering, Premium Rates, etc.


Mobility AppsMobile

TelephonyInteraction

3 apps: voice, text, contactsDistribution Operator

Mobile Operator Differentiation

High(speed & performance)

Handset Differentiation

Reliability &Quality of Service

Purchasing Phone-centric

Mobile Lifestyle

1+ million apps: all needsInternetLow

(price & consumption)User Experience,

Efficiency & FlexibilityApp-centric


BitTor-rent12%

Cyber lockers5%

Legiti-mate76%

eDonkey, gnutella,

other P2P, UseNet,

7%

Pornography36%

Films,35% TV, 13%Games,

7%Software,

4%Music, 3%Anime,

1%Other, 1%

Top 10Ktorrents

Internet Piracy Entertainment Industry

Envisional - An Estimate of Infringing Use of the Internet (11.Jan)


Napster Shuts down @26m users

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

1999

BitTorrent Inc. announces 150m active users (Jan ‘12),

growing at 50% per year

Internet Piracy Epidemic?

Napster KaZaAMegauploadBitTorrent

KaZaA peaks @34m users

Megaupload shuts down @180m users


Relative Release Windowsfor Premium Content

USAUSA

USA

USA

USAUSA

241 2 3 4 5 6 70

Own Rent Pay TV TV

months

Cinema

International

VoD

Int’lInt’l

Int’lInt’l

Int’l

Head-end

Long-tail

Rev

enu

e


BroadcastCentric Social Centric

Social

Apps

Broadcast


ComputingOTT BindsAll 3 DigitalIndustries

Entertainment Communication


OTT Evolution - Content

DiscoveryViewing Stats

Social Media

Buying Behavior

Preference

“Likes/

Dislikes”

Media, News, &

Ads

Collaborate “viewers also liked”

“Friend’s Viewed& Liked”Se

arch

‘‘’’

A Recommendation Engine is not just aboutContent Suggestions It’s about Meaningful & Personal Engagement

Discovery


Coms

Video

Music

Gaming

Storage

Productivity

Social Media

OTT Evolution –More Than Video

‘‘

’’

OTT will bringthe future of

Entertainmentto tomorrow’sDigital Society


OTT,9%

TV & Video, 91%

2017

OTT - 37b US$ by 2017

Market - Broadcast & OTT

CAGR = Compounded Annual Growth Rate

TV & Video market estimated at $395b globally, by 2017

0

10

20

30Transaction

Subscription

bil

lio

n

US

$

Global OTT Forecast '11-'17


OTT Evolution - Vertical Tiers

Tier 1• National Broadcasters

Tier 2• Regional Broadcasters & Affiliates• Content Aggregators• Telco & MSO (i.e. Cable)

Tier 3• Corporations & Government• Education & House of Worship• etc.


USA

Europe, Canada, Asia 18-24 months behind USA

EmergingMarkets 36-48 mths behind USA

OTT Evolution – Geographic Tiers

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Synopsis – Entertainment vs. the Internet, Turning Threats into Opportunities

• The entertainment landscape has changed more in the last decade, than in the 60+ years of broadcast. Much of this disruption can be attributed to the growth of the internet. From this infrastructure, several battles are raging under the feet of consumers; Broadcast has a new adversary called OTT (Over the Top Video); ISPs are struggling to keep up with bandwidth demands of video; mobile infrastructures have also witnessed significant changes in consumer behavior as applications overshadow handset features. This presentation explores the various battles taking place between the communication, computing and entertainment industries. The global landscape in subscriber behavior continues to change rapidly, and OTT has the potential to be at the center of it all.


Tags - Entertainment vs. the Internet, Turning Threats into Opportunities

• BitTorrent, Blu-Ray, Broadcast, Connected TV, Copyright Infringement, Digital Millennium Copyright Act, Digital Rights, Digital Video, DMCA, DRM, File Sharing, Gabriel Dusil, Internet Piracy, Internet Video, KaZaA, Linear Broadcast, Linear TV, Megaupload, Megauploader, Motion Picture Association of America, MPAA, Multi-screen, Multiscreen, Napster, New Media, Online Video, Online Video Platform, OTT, Over the Top Content, OVP, P2P, Peer to Peer, piracy, Piratez, PlayReady DRM, Recording Industry Association of America, RIAA, Search & Discovery, Search and Discovery, second screen, Smart TV, Social TV, TV Everywhere, Visual Unity

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