Gábor Szénási, Pixel Federation
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Transcript of Gábor Szénási, Pixel Federation
![Page 1: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/1.jpg)
What We Learned From
Launching Our Mobile Hit
Diggy’s Adventure
Gabor Szenasi
13.2.2017
![Page 2: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/2.jpg)
www.pixelfederation.com
After the successful launch on mobile:
Diggy’s Adventure earned over 3 000 000 euro in less than 100 days.
![Page 3: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/3.jpg)
www.pixelfederation.com
Diggy’s Adventure
![Page 4: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/4.jpg)
www.pixelfederation.com
Diggy’s Adventure
![Page 5: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/5.jpg)
www.pixelfederation.com
Diggy’s Adventure
![Page 6: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/6.jpg)
www.pixelfederation.com
Diggy’s Adventure
![Page 7: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/7.jpg)
www.pixelfederation.com
Diggy’s Adventure
Locations: 1674
Quests: 1505
NPCs: 10 323
Buildings: 3168
Decorations: 732
Events and mini-events: 71
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www.pixelfederation.com
Mistake: Porting only for tablets
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www.pixelfederation.com
MouseOver
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www.pixelfederation.com
Good decision: Cutting features
Decorations WindmillsJournal
Gifts Equip
Craftsman
Camp skins Friends
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www.pixelfederation.com
Reworks – city slots
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www.pixelfederation.com
Diggy’s mobile Adventure
Reworks - Museum
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www.pixelfederation.com
SOFT LAUNCH
![Page 14: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/14.jpg)
www.pixelfederation.com
Cost Per Install (USA)
According chartboost
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www.pixelfederation.com
Setting KPI
D7 retention at least 10%
![Page 16: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/16.jpg)
www.pixelfederation.com
Data Driven Decisions
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www.pixelfederation.com
Iterate
If you improve a product by 1% every day it will be 38 x better at the
end of a year
![Page 18: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/18.jpg)
www.pixelfederation.com
1st round of testing
Mexico
D1 retention = 8.5%
D3 retention = 3.9%
D7 retention = 1.9%
Philippines
D1 retention = 9.2%
D3 retention = 3.8%
D7 retention = 1.7%
![Page 19: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/19.jpg)
www.pixelfederation.com
How to improve retention?
FUNEL TUTORIAL DIFFICULTY
Highly recommend Adam Telfer’s presentation GDC 2016: What to
expect when you are expecting soft launch.
![Page 20: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/20.jpg)
www.pixelfederation.com
FUNEL
![Page 21: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/21.jpg)
www.pixelfederation.com
Funel: Loading time
Original GZip XML string
PNG
encode gr_embed Screen init
app init +
login 7707 7707 8228 7082 7474 7579
xml load 60816 9988 10215 9518 9898 9485
xml create
object 11149 11149 10356 10379 10472 10606
xml process 6002 6002 4375 4421 4603 4456
xml save 21480 21480 1902 1957 1793 1710
game init 9851 9851 9506 8863 8974 5433
1st mine
loading 29611 29611 30732 17781 8999 9005
SUM (ms) 146666 9 5838 75381 60052 52267 48328
Improved (ms) -50828 -20457 -15329 -7785 -3939
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www.pixelfederation.com
TUTORIAL
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www.pixelfederation.com
Tutorial
A/B testing
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www.pixelfederation.com
DIFFICULTY
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www.pixelfederation.com
Difficulty: Energy requirements
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www.pixelfederation.com
Soft Launch - KPIs
iOS (CA):
Retention D1 = 25.4%
Retention D7 = 11.3%
Retention D28 = 6.2%
ARPU D28 = 1.19€
Conversion D28 = 1.93%
Android (CA):
Retention D1 = 21.5%
Retention D7 = 10.8%
Retention D28 = 4.5%
ARPU D28 = 0.34€
Conversion D28 = 0.71%
![Page 27: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/27.jpg)
www.pixelfederation.com
NOW
![Page 28: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/28.jpg)
www.pixelfederation.com
Moral boost: Feature
![Page 29: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/29.jpg)
www.pixelfederation.com
Where we are now
iOS:
Retention D1 = 16%
Retention D7 = 7%
Retention D28 = 4.4%
ARPU D28 = 0.74€
Conversion D28 = 1.22%
Android:
Retention D1 = 18.8%
Retention D7 = 9.3%
Retention D28 = 5.8%
ARPU D28 = 0.72€
Conversion D28 = 1.38%
![Page 30: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/30.jpg)
www.pixelfederation.com
Kto sme?
![Page 32: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/32.jpg)
www.pixelfederation.com
Video reward
![Page 33: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/33.jpg)
www.pixelfederation.com
Ako si urobiť vlastnú hru?
What kind of games are we creating?
![Page 34: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/34.jpg)
www.pixelfederation.comToto sú naše hry
![Page 35: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/35.jpg)
www.pixelfederation.com
![Page 36: Gábor Szénási, Pixel Federation](https://reader030.fdocuments.us/reader030/viewer/2022013113/58e4f3c11a28abdf698b4795/html5/thumbnails/36.jpg)
www.pixelfederation.com
Ako si urobiť vlastnú hru?
Me
- Gabor Szenasi
- Producer at Pixelfederation
- past: Level and Game Designer