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!Miller
Gabby 865.973.0903
Linked In: Gabby Miller [email protected]
Utprgabriellemiller.weebly.com
System Improvements, Inc./ TapRooT® | Knoxville, TN Communications Specialist [August 2014- August 2016]
• Implemented Twitter campaign (#TapRooTSummit) at 2015 and 2016 Global TapRooT® Summit. In 2015: tripled mentions & profile views and increased tweet impressions by 25%. In 2016: reached over 4,000 impressions per day and increased followers by 40%.
• General responsibilities: create email campaigns, design brochures and graphics, write blog posts and press releases, strategize social media, assist with SEO and create pre-event promotional materials.
Marketing & Communications Strategist [August 2016-current] • Promoted to full-time marketing and communications position. • Additional responsibilities: strategize & manage all social media
channels, design promotional materials, implement marketing campaigns for TapRooT® product releases, event coordination, and proofread TapRooT® texts.
Southern Bliss Weddings| Knoxville, TN Assistant Coordinator & Marketing Strategist [May 2016-current]
• Assist Head Coordinator thoroughly execute weddings by communicating to vendors, setting up venue, paying close attention to detail & ensuring smooth transitions throughout event.
• Write blog posts, create engaging social media content, and implement SEO best practices for website.
Cultural Agenda | London, England Press Office Intern [March 2016- May 2016]
• Wrote press releases, contacted media outlets, represented agency at events, strategized engaging social media content, attended pitch meetings, and assisted Account Executives with campaign evaluation.
Sprylogics | Knoxville, TN Public Relations UT Campus Rep [September 2015- November 2015]
• Implemented marketing strategies for awareness campaign and contest that secured over 200 downloads in three months.
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Experience PR Courses & Skills
PR Campaigns Account Executive:
Autism Breakthrough of Knoxville campaign
Advanced PR Writing Alzheimer’s Tennessee traditional media and
social/digital campaigns
PR Cases Team leader:
NFL domestic violence case study
Other courses: PR Principles
Creative Design PR Research Methods
PR Writing
Organization Detail oriented
Event coordination Hubspot Inbound Certified
Adobe Creative Suite Research Software (SPSS)
Buffer & Hootsuite MS Office Suite
Public Speaking Proofreading
Marketing email sites Social media sites
Wordpress Weebly/Squarespace
Cision Qualtrics
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Education
Gabby Miller
Awards & Activities
University of Tennessee, Knoxville Aug. 2013 – Dec. 2015 Bachelor of Science in Communications Major: Public Relations Minor: Business Administration Roane State Community College | Oak Ridge, TN Aug. 2011- May 2013 Associate of Science
MP&F Scholarship recipient (2015)
TapRooT® Root Cause
Analysis Investigation Certified (2016)
Phi Theta Kappa Honor’s Society (2012-2015)
Assisted with UT Experience Learning initiative (2015)
Royal Academy of
Dramatic Arts Professional Workshop (2016)
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University of Tennessee School of Public Relations | Knoxville, TN PRSSA Internship Coordinator [May 2015- September 2015]
• Recruited members to PRSSA, sent internship opportunity emails and updated internship website.
PRSSA Interim President [October 2015- December 2015]
• Represented UT chapter at PRSSA National and Regional Conferences, created promotional plans for meetings, recruited new members, represented School of Public Relations at annual UT Board of Visitors meeting
! ! !Revolution Dance and Gym Bugs | Knoxville, TN Communications Specialist [January 2013- June 2014]
• Managed competitive team event plans and travel, created email campaigns, designed flyers, edited website content and managed social media accounts.
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Experience