G325 b identityconceptstheorists-
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Concepts, Theories and theorists - Identity 1. Judith Butler – Gender is performance: our gender exists only in the way we behave and in the way we perform. It is a social construct that is always fluid and changing. Gender is what you do, not what you are. 2. David Gauntlett – “Identities are not ‘given’ but are constructed and negotiated.” "These [male] magazines are all about the social construction of masculinity. That is, if you like, their subject- matter." 3. Michel Maffesoli – wrote a book entitled “The time of tribes: The decline of individualism in postmodern societies” 4. Mikhail Bakhtin – identity is “the unfinalised self” – a person can never be fully revealed, finalised, labelled or known. 5. Marjorie Ferguson – Female lifestyle magazines construct “The cult of femininity”; “consciously cultivated female bond” 6. Angela McRobbie – “a kind of false sisterhood that assumes a common definition of womanhood or girlhood” 7. Janice Winship - “a magazine is like a club. Its first function is to provide readers with a comfortable sense of community and pride in their identity” 8. Uses and Gratification Theory – Audiences use media texts to create their own pleasures/ uses 9. Hypodermic Needle Theory – Meaning is injected into audiences 10. Modernist concept of identity – Grand narratives; inner self; discovery of your true identity; life is a journey 11. Postmodern concept of identity – Identities are fragmented; pick and mix; hybrid; intertextual; referential (we do not mean on our own, but mean through reference to other things/ people); fluid; ironic; superficial; surface meanings; 12. Dr Linda Papadopolous – Media affects the psychological development of young people and leads to the sexualisation of young people and anti- social behaviour. 13. Antonio Gramsci – Hegemony: The dominant meanings and ideologies of dominant media texts shift and change over time, perpetuating the social structures/ relations that retain power for the already powerful. 14. Hermes was a messenger for the gods of Ancient Greece. Said to change shape/ form in order to get messages through/ to fit in to different situations. How could you use these theories and theorists to understand identity and the ways in which audiences use media texts to create their sense of identity?
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Transcript of G325 b identityconceptstheorists-
Concepts, Theories and theorists - Identity
1. Judith Butler – Gender is performance: our gender exists only in the way we behave and in the way we perform. It is a social construct that is always fluid and changing. Gender is what you do, not what you are.
2. David Gauntlett – “Identities are not ‘given’ but are constructed and negotiated.” "These [male] magazines are all about the social construction of masculinity. That is, if you like, their subject-matter."
3. Michel Maffesoli – wrote a book entitled “The time of tribes: The decline of individualism in postmodern societies”
4. Mikhail Bakhtin – identity is “the unfinalised self” – a person can never be fully revealed, finalised, labelled or known.
5. Marjorie Ferguson – Female lifestyle magazines construct “The cult of femininity”; “consciously cultivated female bond”
6. Angela McRobbie – “a kind of false sisterhood that assumes a common definition of womanhood or girlhood”
7. Janice Winship - “a magazine is like a club. Its first function is to provide readers with a comfortable sense of community and pride in their identity”
8.Uses and Gratification Theory – Audiences use media texts to create their own pleasures/ uses
9. Hypodermic Needle Theory – Meaning is injected into audiences
10. Modernist concept of identity – Grand narratives; inner self; discovery of your true identity; life is a journey
11. Postmodern concept of identity – Identities are fragmented; pick and mix; hybrid; intertextual; referential (we do not mean on our own, but mean through reference to other things/ people); fluid; ironic; superficial; surface meanings;
12. Dr Linda Papadopolous – Media affects the psychological development of young people and leads to the sexualisation of young people and anti-social behaviour.
13. Antonio Gramsci – Hegemony: The dominant meanings and ideologies of dominant media texts shift and change over time, perpetuating the social structures/ relations that retain power for the already powerful.
14. Hermes was a messenger for the gods of Ancient Greece. Said to change shape/ form in order to get messages through/ to fit in to different situations.
How could you use these theories and theorists to understand identity and the ways in which audiences use media texts to create their sense of identity?Which theorists here might agree/ disagree with each other? Compare them.
