Branding Guidelines

contentsIntroduction

G-Star Signature

Color Variations

Clear Space

Typefaces

Print Components

Web Campaign

Tv Spot

G-Star Raw DenimFrom its conception in 1989, G-Star has been known for its innovative an cutting edge style in the world of

denim. Pushing the boundaries, continuous experimentation and product development, has led to a strong

following worldwide. The rough, rudimentary, and raw characteristics of the brand allows G-Star to maintain

its distinct and unorthodox style.

“Just the Product” has always been G-Star’s philosophy and market approach. The development of innova-

tive products like Raw Denim in 1996, G-Star has broadened its concept to include a newer, edgier image,

appealing to all styles, trends and ages, while keeping the product in the purest form. Authentic details and

functional attributes give the collection a strong sense of identity.

This is a detailed book on how to properly use the G-Star Raw marque. It contains directions on how to use our logo, colors, and typefaces.

This is the new G-Star Raw Marque. It contains a distinct twill pattern, it has been incorprated to represent what G-Star is all about, which is their Denim. The G-Star Raw type was chosen to have a stylish feel with a serif typeface.

Here are the primary usages of the G-Star Raw Denim mark.

Primary Color

R_240

G_244

B_244

C_5

M_2

Y_2

K_0

One Color Positive

R_255

G_255

B_255

One Color Negative

R_000

G_000

B_000

Primary Color

R_240

G_244

B_244

C_5

M_2

Y_2

K_0

One Color Positive

R_255

G_255

B_255

One Color Negative

R_000

G_000

B_000

When necessary the usage of the G-Star Raw mark can also be used horizontally.

Clear space is the area surrounding the signature that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement “X”, which will always be the hieght and width of the G.

Improper Use of MarkDon’t apply gradientDon’t use different color for markDon’t fill any colors in mark iconDon’t resize width and height of the markDon’t resize width and height of the iconDon’t apply outline to mark

Antitled

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Antitled Book

Antitled Medium

Antitled Demi Caps

Primary Typeface

Sabon

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Sabon Roman

Sabon Small Caps & Oldstyle Figures

Secondary Typeface

Color Palette

R_19

G_41

B_51

R_240

G_244

B_244

C_35

M_0

Y_0

K_95

HEX

132933

HEX

F0F4F4

C_5

M_2

Y_2

K_0

Heirarchy

Poster Campaign