GRAPHIC DESIGNChapter 10

By Sarah Hutt, Jake Stowe, Amy Presley, Laura Marion, Jonathan Featherstone, and Laura Ball

DESIGN DISCIPLINES

GRAPHIC DESIGN

Refers to the process of working with words and pictures to create solutions to problems of visual communication.

Creative process employing art and technology to communicate ideas through control of symbols, type, color, and illustration.

LOGOS AND SYMBOLS

Identifying mark, or trademark, based primarily on letter forms.

Identifying mark based on pictorial (rather than typographic) sources.

Logos Symbols

TYPOGRAPHY

The art and technique of composing printed material from letter forms (typefaces or fonts).

Has become a popular tool now that computers can change any font or typeface without having to hand write.

POSTERS, ADVERTISEMENTS, AND OTHER GRAPHICS

Posters came in to use during the 19th century as lithographs.

Many artists made extra money designing them because they were so fast and easy to design.

Have fallen out of favor as a use of communication since the 1950’s, but are still considered an art form and a dramatic attention getter.

CHAZ MAVIYANE-DAVIES

Originally from Zimbabwe, attended college in London at the Central School of Art and Design.

Founded design firm the Maviyane Project, mainly helped charities, public service agents, and nongov’t organizations.

Rebelled against Mugabegov’t because of theirrestrictions on free speech.

Eventually forced to leaveZimbabwe by gov’t.

MOTION GRAPHICS

MOTION GRAPHICS

Designer uses visual effects, live action, and animation to create a two-dimensional project that moves.

Can be used for Web sites, television commercials and music videos.

During 1990s, motion graphics were able to take off due to technical advancements in digital editing.

INDUSTRIAL DESIGN

INDUSTRIAL DESIGN

Raymond Loewy- important industrial designer of 20th century. Designed for Macy’s, Shell Oil Company, Greyhound, Coke, and Lucky Strike cigarettes.

Best example of technology coming together with design is the Apple Macintosh, still continuing to change in design.