G GRAPHIC DESIGNpablosuazodesign.com/home/assets/portfolio.pdf · WEB DESIGN GRAPHIC DESIGN 29...
Transcript of G GRAPHIC DESIGNpablosuazodesign.com/home/assets/portfolio.pdf · WEB DESIGN GRAPHIC DESIGN 29...
PABLOSUAZO
P A B L O S U A Z O D E S I G N . C O M
INDEX
5
WEB DESIGN
GRAPHIC DESIGN
29
PACKAGE DESIGN 49
CONTACT 71
I am a graduate from Valencia College’s graphic
design program. This is a collection of my best
academic work. I have carefully selected the projects
that best represent my vision and creative process.
Take a look and enjoy.
PABLOSUAZO
G GRAPHIC DESIGN
Interactive poster for the “Love your Body” campaign 2014.
LOVE YOUR BODY
Website to complement and maintain the Interactivity of the
original poster. An interactive social element is added by allowing
user to take a picture and upload it to social network.
LOVE YOUR BODY WEBSITE
Mobile version had to be changed to a landscape format to better
present and fit the interactive elements.
LOVE YOUR BODY MOBILE
The message of the campaign is simplified. Serving only as a
invitation to the website.
LOVE YOUR BODY BILLBOARD
Infographic poster project. Uses the statistics of soccer hooliganism
around the world.
HOOLIGANISM
Mobile version is reformatted to best showcase information and
statistics. Color and graphics match the original poster design, and
an introduction title page is added.
HOOLIGANISM MOBILE
Website uses a parallax scrolling design and does not need links
for users to follow the information The vertical website format and
infinite is vertical space the content is allowed to breath more.
HOOLIGANISM WEBSITE
Poster for “A Home for Everyone” campaign. Inspired by newspaper
political cartoons.
A HOME FOR EVERYONE
The home page only hints of the content and poster. It was
important to maintain the importance of the artwork on the website
as well. The Website uses a parallax scrolling combined with menu
links to streamline navigation.
A HOME FOR EVERYONE WEBSITE
Mobile site also uses a small part of original artwork to tease the
user. Maintaining the importance of the artwork.
A HOME FOR EVERYONE MOBILE
Using the artwork to draw attention and then the text completes
the message to invite people to visit the website.
A HOME FOR EVERYONE BILLBOARD
WEB DESIGNW
London tourism website. Inspired by elegant and contemporary
elements of the city.
LONDON
Mobile version of website needed to keep the feel of full website,
using a tile menu design was a perfect way to achieve this effect.
Menu is reduced to a single icon.
LONDON MOBILE
Food truck design. Lime truck was chosen because of existing color
scheme, this would allow for a new set of challenges and different
design direction.
LIME TRUCK
The simplicity of content allows for a more consistent look across
different device formats. Elements had to be selected based on
importance as on a smaller devise space is limited. Most of the
interface decisions were based on how they would translate to the
mobile format.
LIME TRUCK RESPONSIVE WEBSITE
In an app the use of the full space allows for different design
choices. Bigger menus, larger images and a simplified menu gives
the users an easy way to get the information they need quickly.
LIME TRUCK APP
The menu keeps the design of the app almost untouched but on
a much larger canvas the menu allows for an extra column of items
and space for companies tag line.
LIME TRUCK MENUThe truck had to “scream” Lime Truck. A simple message
accompanied by a taste of the food will be enough to make this
truck stand out.
LIME TRUCK TRUCK
Website for Design Conference. Project based on a blog.
DESIGN CONFERENCE
The content is the main focus in this website. Typography and
navigation where the most important aspects of this project. The
layout of the content does not change, but the menu and logo have
to be resized and reformatted to best fit the different devises.
DESIGN CONFERENCE RESPONSIVE WEBSITE
The invite had to represent and promote the event, using the main
elements from the website.
DESIGN CONFERENCE INVITATIONThe tickets are an extension of the website, but they are a result of
the invite. Keeping the same elements and treating the additional
technical elements to best fit a similar layout.
DESIGN CONFERENCE TICKET
PACKAGE DESIGNP
Typographic packaging design. Inspired by vintage advertisement.
SYLVANIA
The project was limited to only using text and create 5 versions of a
product package that people will buy from a retail store. The color
variations of the bulbs were based on the feeling of the occasion.
SYLVANIA PACKAGE
The vintage feel of the original artwork dictated the color choices
for the website. A more in depth look at the purpose of the different
light bulbs and a insight to the environmental impact of the brand
were important elements.
SYLVANIA WEBSITE
The mobile site is a shopping assistant. It asks what mood the
shopper is trying to achieve to recommend an appropriate light
bulb. It also has a section explaining the environmental advantages.
SYLVANIA MOBILE
A very simple tag line and a small hint of the colors used for
the package design, create a perfect tease for the customer to
remember brand when looking for item at the store.
SYLVANIA POSTER
Using a similar approach to the posters the magazine reinforces
the brand. There more detail added to further explain the product.
SYLVANIA MAGAZINE
Package design for high end sports headphones. Inspired by the
determination of an athlete.
MOOV
The website has a perfect balance of personal and technical
information and it also displays the product influences of sports and
music. The product has a simple and clean design and the website
captures those attributes perfectly.
MOOV WEBSITE
Mobile version follows the same design used for website. The font
size has been increased to improve readability and most of the
images are not used to allow more room for text.
MOOV MOBILE
The style guide is used to reinforce the rules of how to use the
brand and logo. The same influence of music and sports is followed
and an introduction to the brand is included.
MOOV STYLE GUIDE
CONTACTC
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N A C H I E V E M E N T S Successful launch of multiple newspapers in the United
States and Mexico.
Created directoriohispanoonline.com media kit, including
Power Point presentation, brochure, and video presentation
of the company.
A B O U T M E
Design Adobe Photoshop / Adobe Illustrator
/ Adobe InDesign / Sketchbook Pro / QuarkXpress
Web Design Adobe Dreamweaver / Adobe Flash
Multimedia Adobe Premier Pro / Adobe Aftereffects
T O O L S
E X P E R I E N C E Tera Digital PublishingMulti-media editorial solutions for newspapers.
Application Specialist
La PrensaFlorida’s first Hispanic Newspaper
Production Manager
S K I L L S TEN Years of print layout experience
FIVE Years as Production Manager
FOUR Years as Training Instructor
TEN Customer service and client relations
We all know that there is something special we are meant
to do, it took me a long time to figure it out. Now, here I
am and I feel unstoppable. I have learned so much about
the craft and process of design, and to be able to put it to
practice is amazing to say the least.
2007 — 2011
2004 — 2007