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Fyrirlestur23.1 pdf
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Marke&ng outside the box
Transcript of Fyrirlestur23.1 pdf
Marke&ng outside the box
1. Public Sa,y Campaign of the year 2013 Icelandic Marke&ng Associa&on (IMARK)
2. Best Internet Based Campaign 2013
The Iceland Webdesign Industry Associa&on (SVEF) 3. Digital AdverCsing Of The Year 2012
Icelandic Marke&ng Associa&on (IMARK)
And…. A couple of others
1. Public Sa,y Campaign of the year 2013 Icelandic Marke&ng Associa&on (IMARK)
2. Best Internet Based Campaign 2013
The Iceland Webdesign Industry Associa&on (SVEF) 3. Digital AdverCsing Of The Year 2012
Icelandic Marke&ng Associa&on (IMARK)
And…. A couple of others
1. Public Sa,y Campaign of the year 2013 Icelandic Marke&ng Associa&on (IMARK)
2. Best Internet Based Campaign 2013
The Iceland Webdesign Industry Associa&on (SVEF) 3. Digital AdverCsing Of The Year 2012
Icelandic Marke&ng Associa&on (IMARK)
And…. A couple of others
“The good thing about social media is it gives everyone a voice. The bad thing is... it gives everyone a voice”
-‐Kate Couric
1. People Don’t Share Ads : Listen, Listen, Listen and react
2. People thrive on emo&ons: Love it or Hate it = Share It
3. Quality + Speed = Success
4. Have something to say… or GO HOME
5. Use the medium
5. Again… outside the box
“It is a body of unconven&onal ways of pursuing conven&onal goals. It is a proven method of achieving profits with minimum money”
-‐ Jay Conrad Levinson
1. Precise blend of &ming, method, message and a healthy dose of luck
2. It uses sparseness of budget and abundance of crea&vity to create a huge impact
3. Don’t immediately look like an adver&sement
4. It’s so clever or inven&ve that we can forgive the companies for trying to commit that cardinal sin of selling us something
