FY5/2014 1st Quarter Performance (Part 2)pdf.irpocket.com/C2678/qnwX/MlmN/hLTz.pdf · rs rs...
Transcript of FY5/2014 1st Quarter Performance (Part 2)pdf.irpocket.com/C2678/qnwX/MlmN/hLTz.pdf · rs rs...
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Disclaimer This is an English translation of the captioned release. This translation is prepared and provided for the purpose of the reader’s convenience. All readers are recommended to refer to the original version in Japanese of the release for complete information
News Release dated: September 13, 2013
To whom it may concern: Company Name: ASKUL Corporation (Code No.: 2678, Tokyo Stock Exchange First Section)
Representative: Shoichiro Iwata President and Chief Executive Officer
Contact Person: Tsuguhiro Tamai Executive Officer, Finance & Corporate Communication Unit Phone: (03) 4330-5130
FY5/2014 1st Quarter Performance (Part 2)
(Consolidated financial summary for first quarter of fiscal year ending May 2014)
ASKUL Corporation (hereinafter referred to as the “Company”) herewith attach the “FY5/2014 1st
Quarter Performance” (Consolidated financial summary for first quarter of fiscal year ending May
2014 ) to provide supplementary information with respect to the “Summary of Consolidated Financial
Results for First Quarter of Fiscal Year Ending May 2014.”
These supplementary materials include forward-looking statements concerning current plans and the
outlook for operating results. These statements are based on plans and forecasts that use currently
available information. Forward-looking statements are not promises or guarantees about the future
because actual operating results may differ from the Company’s outlook for a variety of reasons.
These supplementary materials are unaudited and have not been reviewed by certified public
accountants or auditors.
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I. First Quarter Results
II. FY5/2014 Outlook (Reminder)
III. Progress of Priority Measures (1) - Reform of Logistics Base for Ensuring Significant Growth -
IV. Progress of Priority Measures (2) - Further Profit Expansion of B-to-B Business by Focusing on Growth Areas -
V. Progress of Priority Measures (3) - Strive for Thorough Expansion of Sales of LOHACO Business -
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×
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E-commerce of commodities is
yet to gain popularity
(%)
Same-day, next-day delivery of household commodities
0
20
40
60
Books
Food/b
everage
Hom
e app
liances
CD
s, etc.
Ap
parel
PC-related
Health
food, etc.
Fashion
good
s
Toys
Cosmetics
Comm
odities
Vid
eo gam
e software
Sport g
oods
Furn
iture
Tickets
Kitchenw
are
Au
tomotive g
oods
Liqu
or
Lottery tickets
Jewelry
Pet good
s
Clocks
DIY g
oods
Med
icine
Photos
Food d
elivery
Ch
ildcare g
oods
Flower
Oth
er
*e-commerce experience rate
Source: White Paper on e-Business in Japan 2012 41
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E-commerce is entering the second generation
2nd generation
E-commerce entering into the household, and being utilized
in daily life
Search and purchase single items related to one’s hobby
or taste
1st generation
42
Food products
Kitchen goods, supplies
Beverages
Tissues and other household paper products
(coffee, tea, etc.)
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We will become
No. 1 in
2nd generation
e-Commerce 43
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Why can we achieve it
with LOHACO?
Because it has the winning structure
44
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(1) Logistics capability that can generate profit even with commodity items
Logistics expertise accumulated in B-to-B over 20 years
(Same-day/next-day delivery, standardized service throughout Japan)
Decisive efficiency enabled by utilization of the same logistics base as B-to-B
Besides these, our state-of-the-art logistics center started operation
45
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(2) Low cost through direct transactions with manufacturers and shortest value chains = price competitiveness
Producer-retailer alliance enabled by opening up ASKUL’s distribution process
Abilities to make proposals to customers and to develop own-brand products are also our strengths
46
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(3) Wide product range of commodities that enables one-stop shopping
Approx. 70,000 SKUs (by the end of the year) with commodities (regular daily goods) + Brand Shop
Customer convenience improved after re-launch of website, which has been boosting shopping across the website
47
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(4) Utilization of big data analysis in cooperation with Yahoo Japan Corporation
Fully utilize analysis technique on the voluminous information on the Internet
Improve customer attraction and conversion rate (CVR)
48
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We will thoroughly focus on sales expansion at
LOHACO 49
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1Q net sales
¥1.8 billion
QoQ change
134%
(¥billion)
2.0
1.5
1.0
0.5
0 2Q FY5/2013 3Q FY5/2013 4Q FY5/2013 1Q FY5/2014
50
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Repeat customer rate in the following month exceeding 20%
LOHACO fans have been increasing
New
custom
ers R
epeat cu
stomers
Continued Purchase Taking Root
Nu
mb
er of custom
ers makin
g p
urch
ases
Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Jul 2013 Aug 2013
Aug 2013
Jun 2013
Apr 2013
Feb 2013
Dec 2012
Oct 2012
Jul 2013
May 2013
Mar2013
Jan 2013
Nov 2012
Month in which the first purchase was made
51
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Reason behind Increase in Repeat Customers (1)
Differentiated Delivery Service
Time-specified same-day/next-day
delivery for no extra charge* which
even Amazon cannot match *¥1,900 or more per order 52
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¥87 per bottle
in a 3-bottle set
¥96 per bottle
in a 2-box set (12 bottles)
Reason behind Increase in Repeat Customers (2)
Single-item Purchase of Lowest-Priced Products
Amazon
*The prices as of Sep 7, 2013 53
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Age distribution of customers
making purchases
Enhanced Support from Female Customers
N
um
ber of cu
stomers m
aking
pu
rchases
Male Female
*Period: cumulative total for the period from the launch of LOHACO through August 2, 2013 54
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Customers who rank high in sales and profit contributions
Female Consumers, in particular, are LOHACO Fans
N
um
ber of cu
stomers m
aking
pu
rchases
Male Female
*Period: cumulative total for the period from the launch of LOHACO through August 2, 2013 55
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Website re-launched on
August 5! 56
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10,000
Food stores
15,000
Drugstores
3,000
Convenience stores
20,000
Food supermarkets
35,000
Home centers
30,000
40,000 Expected by
the end of 2013
To Be Mega Outlet with 70,000 Items
New
57
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キッチン雑貨
Household items
Food/kitchen
Health care & beauty
Stationery
Office chairs
High-design appliances
High-performance appliances
Home center (do-it-yourself goods)
Detergent Household
paper
Liquor
Pet
Shelf-stable food Rice, pasta Retort-packed, instant foods Snacks, canned food Seasoning, etc.
Beverages
Pet bottles
Coffee
Cleaning
Brand shop mall
Baby care Nursing care
LOHACO Drug Kitchenware
PCs
PC peripherals
Smartphones
Goods
New
New
New
New
New
New
New
58
Image of Increased Number of Products
New
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Price strategy
Customer-attracting zone
Inviting brand shops
Improved ability
to attract customers/ better
earning power
Visualization
Improved category recognition and
ease of shopping
[
59
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Sales, Number of Customers Making Purchases at Brand Shop Mall Increased
売上高 約1.7倍
購入 お客様数 約2.6倍
* “Before re-launch”: from July 29 to August 4, 2013; “After re-launch”: from August 26 to September 1, 2013
Net sales Approx.
1.7 times
Number of customers
making purchases
Approx. 2.6 times
Before re-launch Before re-launch After re-launch After re-launch
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New Brand Shops Opening
One after Another! 61
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Weekly Net Sales after Re-launch
Signs of
changing trend
Bon
holid
ay
Website re-launch on
Aug 5
Jul 22- July 29- Aug 5- Aug 12- Aug 19- 62
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Management
Products
Sales
Sales
promotion
Operations
Procurement,
logistics
Suppliers
In-d
epth
collaboration
s involving
measu
res
Data collection/integration
Market
Comp
etition
Ow
n com
pany
Analysis
Insight, visualization
Collaboration
Optimization, automation Intern
et
Optimization
Automation
Improving
efficiency
Sales
increase
Profit
increase
Analysis, Utilization of Big Data
63
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Fixed items
Displaying most appropriate
items to each customer
Utilized POS, Big Data
Strengthened 1-to-1 Marketing
64
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Marketing That Is Integrated with
Manufacturers
Case of “My Granola Style” with Calbee
Step 1
Advance tasting event by
Calbee and customers
Step 2
Step 3
Trial offer price targeting Fruit Granola customers
Stir up interest by posting comments and photos
Launch of limited sale through LOHACO and
Calbee online shop websites!
Early Sept
Mid Sept
To be launched on Sept 24
Fruit Granola, the top product in the food category
65
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LOHACO Attracts Rising Attention
in Mass Media, SNS, etc. August 24
Wake Up! Plus, Yomiuri Telecasting
Summer Campaign: online mail order service logistics
May 15
Patena no kamisama, Mainichi Broadcasting System
Useful mail order website LOHACO for buying household goods,
August 28
Nikkei Trendy, Nikkei BP
E-commerce websites are going back to their roots
June 19
MONOQLO, Shinyusha
Make full use of emerging online mail order service
LOHACO to become new standard!
June 12
news every, Nippon Television Network
Full clearance for online medicine sales imminent
Major office supply mail order company to enter into the business
August 26
AERA, Asahi Shimbun
Logistics hegemony in Tokyo Metropolitan area
Tweets on Twitter increased about 1.5 times in the first month after the website re-launch
More than 60 times of
media exposure since
July 2013
66
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Successful take-off
We will raise top line
from this point! 67
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Appendix
68
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Both LOHACO and B-to-B business have been progressing in line with the forecasts
《Appendix》 Trend in 1Q Consolidated Net Sales
Marked a record high 60.0
55.0
50.0
45.0
(¥billion)
1Q FY5/2012 1Q FY5/2013 1Q FY5/2014
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Others, which includes focus fields of MRO and Medical, and Living
Supplies, which is LOHACO’s mainstay products, drove forward the growth
《Appendix》 Net Sales by Product Category Non-consolidated
Amount YoY change Amount YoY change
(¥million) (%) (¥million) (%)
OA&PC 19,247 +2.2 19,941 +3.6
Stationery 11,254 +7.6 12,058 +7.1
Living Supplies 11,222 +9.6 13,466 +20.0
Furniture 4,102 +7.3 4,241 +3.4
Others
(Medical, etc.)3,302 +14.0 3,774 +14.3
Total 49,129 +6.2 53,482 +8.9
1Q FY5/2013 1Q FY5/2014
*MRO: Abbreviation of Maintenance, Repair and Operation. Here, primarily denotes indirect supplies consumed on site by companies 70
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(1000社)
《Appendix》 SOLOEL ARENA Expanding Steadily
4.2 8.5
14.9
22.4
29.7 34.5
38.7
45.1
53.4
SOLOEL ARENA等ご登録企業数
616
Sales increased 13.9% on year, exceeding full-year plan of 11.6%
1Q: ¥14.2 billion SOLOEL
ARENA
SOLOEL Enterprise
ASKUL
Internet
Shop
LOHACO
Medium-sized companies
Large-sized companies
Small- to medium-sized
offices
Individuals 5/2007 5/2008 5/2010 5/2011 5/2012 5/2005 5/2004 5/2006 5/2009 5/2013
Cumulative total of registered companies at
SOLOEL ARENA, etc.
(thousand
companies)
(¥billion)
40
30
20
10
0
50
60
FY5/04 FY5/05 FY5/06 FY5/07 FY5/08 FY5/09 FY5/10 FY5/11 FY5/12 FY5/13 FY5/14
SOLOEL ARENA , etc. Sales Trend
1Q: ¥16.2 billion
YoY change: +13.9%
Full-year p
lan: ¥68.7 b
n
8/2013
61.6
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《Appendix》 Trend in Consolidated Gross Profit (¥billion)
Marked a record high 13.0
12.0
11.0
10.0
Steadily accumulating profit reflecting sales increase
1Q FY5/2012 1Q FY5/2013 1Q FY5/2014
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Gross profit: ¥12.7 billion
YoY change: +¥0.9 billion
Gross profit margin: 22.2%; YoY change: -0.1p.p. While implementing price strategy to expand net sales of LOHACO, gross
profit margin remained unchanged from the previous year as a result of cost
reduction activities and improvement of gross profit of merchandise sales
from increase in own-brand products
SG&A expenses: ¥12.4 billion YoY change: +¥2.33 billion
Ratio of SG&A expenses to net sales: 21.6%; YoY change: +2.6 p.p. < Reasons behind SG&A expenses difference from a year earlier >
- Logistics base enhancement (fixed and temporary expenses)
- Advertising expenses
- Initial operating expenses for launching the new center
《Appendix》 Gross Profit and SG&A Expenses
+¥0.66 billion
+¥0.23 billion
+¥0.47 billion 73
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Capital expenditures: ¥20.0 billion (Annual plan: ¥22.4 billion)
Logi PARK Tokyo Metropolitan logistics base enhancement ¥18.1 billion
Osaka DMC logistics base enhancement ¥1.2 billion
LOHACO Website development ¥0.2 billion (Ref.) Depreciation and amortization of software: ¥0.8 billion
(Annual plan: ¥3.8 billion)
《Appendix》 Capital Expenditures
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《Appendix》 FY5/2014 Consolidated Performance Outlook
(¥million) (¥million) %
Net S ales 226,610 100.0 250,000 100.0 +10.3
Gross Profit 50,613 22.3 56,400 22.6 +11.4
Selling, General and
Administrative
Expenses43,733 19.2 50,400 20.2 +15.2
Operating
Income 6,880 3.0 6,000 2.4 -12.8
Ordinary Income 7,241 3.2 6,000 2.4 -17.1
Net Income 5,812 2.6 3,000 1.2 -48.4
FY5/2013 full year (actual)
Amount YoY change
FY5/2014 full year (plan)
Amount% of net sales % of net sales
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ASKUL Catalog Autumn/Winter 2013
Released in August 2013
《Appendix》 New Catalog Released
Total pages 1,274 p a g e s
Listed products Ab o u t 31,300 i t e m s
Newly offered products Ab o u t 2,950 i t e m s
Original products Ab o u t 5,000 i t e m s
Green Products Ab o u t 11,100 i t e m s
<Reference> Ov erv iew of ASKUL Catalog Spring/Summer 2013
Total pages: 1,258 pages
Listed products: About 30,000 items
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《Appendix》 New Catalog Released
Originality
Competitive-
ness
Sociality
Added
value
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(2) ASKUL original products
August 2013
(single month) YoY change
August 2012
(single month)
Number of original products 4,380 +681 3,699
Share in net sales 15.9% +1.1 p.p. 14.8%
(items)
(1) Share of orders placed on the Internet in net sales
1Q FY5/2014 YoY change 1Q FY5/2013
Orders via the Internet 72.9% +3.3 p.p. 69.6%
Other 27.1% -3.3 p.p. 30.4%
Note 1: The percentages above are based on orders placed.
《Appendix》
Notes:
1. The figures above are the results for the month of August each year.
2. Net sales of original products used as the numerators in calculating the shares in net sales do not include net sales of
original copier paper.
3. The figures for the number of original products do not include the products listed in Medical & Care Catalogs and Medical
Pro Catalogs. 78
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Construction in progress Note2 5 -19.4% 6
Software in progress Note2 99 -40.3% 167
(¥million)
Item 1Q FY5/2014 1Q FY5/2013
Amount YoY change Amount
[Capital expenditures] 20,036 +5,010.7% 392
Property, plant and equipment 19,231 +16,039.7% 119
Intangible assets 805 +195.2% 272
(3) Capital expenditures
Notes:
1. Capital expenditures are stated on an accrual basis and do not reflect reductions.
2. Construction in progress and software in progress partially include consumption and other taxes.
《Appendix》
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