Fx may 2013 social media content planning and creation
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Transcript of Fx may 2013 social media content planning and creation
What’s Your Plan? Social Media Content Planning and Creation
Jessica Best
@bestofjess or @emfluence
Intro: Why Plan?
• Who has their summer seasonal marketing campaigns planned? Surprise! It’s Ma-- JUNE!
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Intro: Why Plan?
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Intro: Why Plan?
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Step 1: Take out an actual calendar
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Step 2: Plot big dates
• Plot big dates (yours & your customers’)
– Live appearances/trade shows
– Offers and sales
– Promotional windows
– Holidays
– Anticipated product releases
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Step 3: Compliment with big marketing
• Plan content across all marketing channels
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Step 4: Fill in the blanks
• Think like a journalist: relevant, consistent content
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Step 5: Give content some space
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Some Do’s & Don’ts
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Do…
• Have more than a few backup topics…
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Do…
• Write in pencil!
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Do…
• Go beyond marketing!
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FYI, we’re closed Monday
Thanks to our partners
Kudos to our client!
Tips on this season…
Do…
• Listen (learn!) & have conversations, too.
Marketing is only 1 leg of the 3-legged stool
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Do…
• Follow smart examples for ideas.
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Smart Examples
Not just marketing… entertainment
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Smart Examples
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Year-round social
Sharing expert info
Customer service + marketing
Smart Examples
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Using photos to tell the story, i.e. an online “store front”
Quick response time to questions
Smart Examples
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But Don’t…
• Don’t try to be someone/something you’re not
• Don’t copycat
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Don’t…
• Don’t be too hard on yourself
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Don’t…
• Don’t try to come up with content all on your own. Share 8:1!
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Don’t…
• Don’t just focus on your digital marketing plan
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Don’t…
• Don’t be afraid of a little frequency
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If you tweet once a day for a week, you’ll reach just 10% of your Twitter followers.
Don’t…
• Don’t set it and forget it
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Social media marketing during crises
• Don’t set it and forget it
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News-jacking during crises
• Absolutely not…
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Be prepared for your own crises
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Get started… Right now!
• What are your big seasons or big events?
• What brands/companies do you admire? Who are your competitors?
• Who are your partners/clients and what content do they provide or do they inspire?
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