FV FANTASY 779552 - European Commission- Presentation of the promotion policy ... Use of existing...
Transcript of FV FANTASY 779552 - European Commission- Presentation of the promotion policy ... Use of existing...
FV FANTASY – 779552 PROMOTION OF AGRICULTURAL PRODUCTS
SIAL FAIR
October 23rd, 2018
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Project number: 779 552 Project Acronym: FV FANTASY
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1.The project
2.Finding project partners
3.Project preparation & implementation
1. The project
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Project title: Promotion and information provision campaign for children to increase the consumption of fresh fruit and vegetables in the internal market (France-Hungary)
Duration: 36 months (January 2018 to January 2021)
Call and topic: AGRI-MULTI-2017 / MULTI-C-2017
Beneficiaries:
Project number: 779 552 Project Acronym: FV FANTASY
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Project number: 779 552 Project Acronym: FV FANTASY
France and Hungary are among the EU countries with a low consumption of fresh fruit and vegetables, especially among children. under consumption
FV FANTASY MAIN TARGETS
Children from 6 to 11 years + parents and grandparents
Children from 6 to 14 years + parents and grandparents
FV FANTASY ACTION STRATEGY
Conquest of the young generation with a playful and informative approach.
DISCOVER THE POWER OF FRESH FRUIT AND VEGETABLES
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Project number: 779 552 Project Acronym: FV FANTASY
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EUROPEAN FRAICH’FANTASY CHARACTERS
FRUTTI VEGGI WILL ANGRY
EUROPEAN FRAICH’FANTASY UNIVERSE GIANTS GROVE
(World of vegetables)
THE ARCHIPELAGO IN THE CLOUDS (World of fruits)
VEGAPOLIS CRYSTAL DOMES
(Greenhouse)
Project number: 779 552 Project Acronym: FV FANTASY
Transgenerational press workshops
Press relations
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Lauching press conferences in Paris and Budapest • 200 guests • 228 press coverage
Press support for events
Project number: 779 552 Project Acronym: FV FANTASY
Events
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Fresh Fruit and Vegetables Fest June 2018 • 7 700 children reached
Roadshows in FR and HU July – September 2018 • 35 cities • 4 600 children reached
2. Finding project
partners…
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Project number: 779 552 Project Acronym: FV FANTASY
Partners’ identification for the FV FANTASY project
INTERFEL started to search partners in 2016 to pursue and improve the programme EAGF 512 led by INTERFEL and an Italian partner from 2012 to 2015. - Preparation of a program sheet to explain previous program achievements - Contact of previous project partners - Contact of the existing network in the fruit and vegetables sector - Contacts during events organized by CHAFEA
INTERFEL organized a meeting in September 2016 with potential project partners - Presentation of the promotion policy - Presentation of the potential partners (structure, conducted promotion campaigns…) - Presentation of INTERFEL’s strategy - Identification of shared problems (similar consumption tendencies) INTERFEL organized several conference calls to define joint communication strategy & activities
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Project number: 779 552 Project Acronym: FV FANTASY
INTERFEL asked potential partners to send a commitment letter by end October 2016 FINALIZATION OF THE CONSORTIUM FOR THE FV FANTASY PROJECT
How were the partners identified ?
Use of existing network for APO tomatoes and cucumbers and APO strawberry
Meeting with Hungarian Chamber of Agriculture during an event organized by CHAFEA
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Project number: 779 552 Project Acronym: FV FANTASY
Tips to identify project partners: where to find partners ?
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Your existing network
The network of your network
Meeting partners during events: seminars, events organized by CHAFEA, European organizations events
Previous participants to promotion programs
Project number: 779 552 Project Acronym: FV FANTASY
Tips to identify project partners: how to choose partners ?
Two pillars
a shared vision and… a desire to work together
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Have a shared strategy
• Similar promotion strategy
• Similar targets
• Similar communication strategy: Communication on the whole sector, Communication on all professions linked to F&V
Have a good relationship
• Know each other before deciding to work together for a long time (3 years)
• Climate of trust
• Regular exchange flow
• Mutual understading of constraints
3. Project preparation
and implementation
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Project number: 779 552 Project Acronym: FV FANTASY
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September October November December January February March April
Timeline of the FV FANTASY project (2016-2017)
Each partners
defines its
activities
and video
conference
First
meeting
with
potential
project
partners
Setting
budget and
finalization of
the
consortium
(commitment
letters)
Writing technical
specifications for
tenders
(implementing and
evaluating bodies)
Selection of
implementing and
evaluating bodies Submission of
the proposal
Writing of the
proposal
Project number: 779 552 Project Acronym: FV FANTASY
The proposal STEP by STEP: based on market analysis 1. Know each other and define a coordinator ASAP 2. Share responsibilities 3. Identify similarities in communication strategies 4. Define campaign strategy, main message, targets 5. Define campaign activities 6. Define programs’ management Success factor: ACTIVE cooperation of all partners
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Project number: 779 552 Project Acronym: FV FANTASY
Writing of the proposal 1. A referent in charge of the project has been appointed at the coordinator
2. A short pre-proposal (4 or 5 pages) have been written. It contained the skeleton of the
proposal (TOPIC, Activities, Objectives, Responsibilities, Schedule) and have been validated by all partners
3. The template given by the Commission have been followed to the letter
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Project number: 779 552 Project Acronym: FV FANTASY
Tender procedure
For the FV FANTASY project, selection of implementing and evaluating bodies PRIOR TO THE SUBMISSION OF THE PROGRAMME to CO-BUILD the project between proposing organizations, implementing and evaluation bodies.
NOTA BENE: It is possible to submit the proposal without having selected the implementing and evaluation bodies but the selection procedure should be described in the proposal
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Proposing organizations
Implementing body
Evaluation body
Project number: 779 552 Project Acronym: FV FANTASY
Preparation of a proposal
“Thinking of the implementation”
• One or several implementing bodies ?
• Prepare Consortium Agreement
• Decision making procedure
• Follow-up of the project
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Project number: 779 552 Project Acronym: FV FANTASY
Implementation of the proposal: How does it work with CHAFEA ?
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CHAFEA Project Officer 1 « main » PO per Project
All questions on deliverables, financial aspects, program
implementation
Management of the Project via the EU Platform
Grant Agreement preparation and signature, submission of deliverables, financial reports,
questions on the project , etc.
DEMATERIALIZED MANAGEMENT
Project number: 779 552 Project Acronym: FV FANTASY
Thank you for your attention !
Your contact: INTERFEL Monika SZULTA European project manager [email protected]
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