Fuzzy Recommendations Trust In The Black Magic. Site Search Can Drive Recommendations.

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Fuzzy Recommendations Trust In The Black Magic

Transcript of Fuzzy Recommendations Trust In The Black Magic. Site Search Can Drive Recommendations.

Page 1: Fuzzy Recommendations Trust In The Black Magic. Site Search Can Drive Recommendations.

Fuzzy Recommendations

Trust In The Black Magic

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Site Search Can Drive Recommendations

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Site Search Can Drive Recommendations

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NON-PRODUCT CONTENTEXTEND TO

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climbing

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samsung

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Today Content Required1. Relevant, Current Keywords2. Additional Business Metrics3. Merchandising Decisions4. Non-Product Content

(CMS)

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SITE SEARCH TIPS FORTHE FUTURE

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TOUCHPOINTSINCREASE MORE

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Power Top Level Navigation

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Power Top Level Navigation

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Build SEO Pages

tailgating recipes

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Build SEO Pages

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PERSONALIZATIONSUPPORT

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Values Can Affect Site Search

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Power Email Campaigns

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Support Customer Service Representatives

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Future Content Required1. Main Taxonomy2. SEO / Romance Copy3. Rich Media4. Demographic Information

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THOUGHTONE LAST

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CONTENTIS

KING

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GO BEYOND THE MOAT

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Manufacturer Benefits

Content Manager Benefits

Monitor Your Brand / Monitor Resellers

Automate Gathering Process

Streamline Research Process

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Content Possibilities1. Manufacturer Websites or

Media Farms2. Product Intelligence

(Accessible APIs, External Feeds)3. Externally Generated Content

(Blogs, Social Content, Videos)

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Confidential - Copyright 2012 - Thanx Media

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Marcel MuñozCTO, Thanx [email protected]

THANK YOU

Commerce Search