#futureIC main room presentations
-
Upload
cipr-inside -
Category
Business
-
view
159 -
download
1
description
Transcript of #futureIC main room presentations
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013
In association with CIPR Inside
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE / JAMES HARKNESS FCIPR HARKNESSKENNETT CIPR INSIDE CHAIR
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CIPR INSIDE COMMITTEE /
CIPR INSIDE?
• The CIPR group for internal communication
professionals, with over 700 members
• Any CIPR member can select to join the
CIPR Inside group
• A committee of elected IC professionals,
represents the group’s membership and
develops events and opportunities
specifically for our members
Gihan Hyde Gloria Lombardi James Harkness
Kevin Ruck Marsha Van Moorsel Rachel Miller
Rebecca Astles Roland Burton Angela Gostling
Trudy Lewis Jenni Wheller Jo Walker
CHARTERED INSTITUTE OF PUBLIC RELATIONS
PARTNERS & SPONSORS /
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
How do we…
• Reduce noise?
• Influence senior people?
• Collaborate with HR?
• Communicate with remote workers?
• Involve managers?
• Speed up organisational change?
• Measure?
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
Internal Communication today:
• Increasingly recognised as a discipline that enables real
engagement and organisational success
• On the CEO and leadership agenda
• Embracing the opportunities that digital provides
• Our skills are in demand!
CHARTERED INSTITUTE OF PUBLIC RELATIONS
HOW CONFIDENT ARE YOU THAT INTERNAL COMMUNICATION PROVIDES A CAREER FOR THE FUTURE? /
CHARTERED INSTITUTE OF PUBLIC RELATIONS
HOW CONFIDENT ARE YOU THAT INTERNAL COMMUNICATION PROVIDES A CAREER FOR THE FUTURE? / 1. Very confident
2. Confident
3. Undecided
4. Not confident
5. Not at all confident
CHARTERED INSTITUTE OF PUBLIC RELATIONS
IS THERE A FUTURE FOR INTERNAL COMMUNICATION?
SARAH LARVOR GLOBAL HEAD OF STRATEGIC COMMUNICATION AND BRAND
NATIONAL GRID
The business case for internal communication
Employee engagement
Customer satisfaction Bottom line
benefit
All change
http://www.istockphoto.com/stoc
k-illustration-9956473-color-
burst-background-
set.php?st=e5d4ef5
2 credits
digital and social media
Explosion of mobile
Growth of
Disruptive technology
Disruptive
technology
information consumption
Changing patterns of
User generated
news
Companies no longer control the conversation
But if you’re smart, you can influence it
Employer/employee contract is changing
Targ
ete
d C
om
ms
Targ
ete
d C
om
ms
Targ
ete
d C
om
ms
Targ
ete
d C
om
ms
Targ
ete
d C
om
ms
Targ
ete
d C
om
ms
Targ
ete
d C
om
ms
Traditional distinctions are redundant
Investor
Employee
Customer
Graduate
Government
Community
Press
From To
Graduate Government Community
Press Investor
Employee
Customer
Internal
Communication
The new realities
Complexity
needs
simplicity
Consistency
is king
Transparency,
authenticity,
alignment
Management
must step up
1 2
3 4
Be a bit paranoid
New focus
THINK! Issues
Thought leadership
What you want to be known for
Is it honest, true, consistent?
Content
Channels
Relationships
Bright future for
communicators with
skills and insight
CHARTERED INSTITUTE OF PUBLIC RELATIONS
IS THERE A FUTURE FOR INTERNAL COMMUNICATION? /
Questions
CHARTERED INSTITUTE OF PUBLIC RELATIONS
THE GAP BETWEEN SUCCESS AND FAILURE /
Jenni Wheller Internal Communications Manager, SSP UK & Barry Gifford Operations Director for Pubs and Bars, SSP UK
CHARTERED INSTITUTE OF PUBLIC RELATIONS
THE GAP BETWEEN SUCCESS AND FAILURE /
Questions
CHARTERED INSTITUTE OF PUBLIC RELATIONS
WORKSHOPS / Session 1: 11:05am
Session 2: 11:40am
Workshop title Room no. &
Floor
Building a world-class internal communications function Fiona Gibson, HSBC
Pakistan
Room – 1st
Floor
Your career in your hands Virginia Hicks, Comma
Exec Box 52
- 3rd Floor
Engaging your people to support their brand Andrew Jones, Blind Veterans UK
Australia
Room – 1st
Floor
Diplomatic Excellence – Creating global employee engagement at the Foreign
Commonwealth Office Krishan Lathigra & Catherine Morris, Foreign and Commonwealth Office
England
Suite – 2nd
Floor
Cutting through the noise of excessive communications Cliff Ettridge, The Team
Exec Box 56
– 3rd Floor
Creating employee communications that really engage and motivate action Jamie Pert, Newsweaver
Ashes Suite
– 1st Floor
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CANINE PARTNERS /
Session from 1pm
Main conference room
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CANINE PARTNERS /
Session from 1pm
Main conference room
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CANINE PARTNERS /
Session from 1pm
Main conference room
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
LUNCH AND NETWORKING
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CANINE PARTNERS /
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CANINE PARTNERS /
Andy Cook CEO, Canine Partners
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013
In association with CIPR Inside
CHARTERED INSTITUTE OF PUBLIC RELATIONS
HOW CAN COMMUNICATORS KEEP THE ENGAGEMENT AGENDA ALIVE /
David MacLeod Engage for Success & Tanith Dodge Marks & Spencer
CHARTERED INSTITUTE OF PUBLIC RELATIONS
EMPLOYEE AND CUSTOMER ENGAGEMENT TANITH DODGE HR Director Marks & Spencer plc
DAVID MACLEOD Co-Chair, Employee Engagement Task Force
CHARTERED INSTITUTE OF PUBLIC RELATIONS
NAILING THE EVIDENCE
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Why is it Important?
Percentage of employees
actively engaged
30%
Percentage of employees who
do not trust their managers
70%
The UK has 6% lower average engagement
levels than other large economies
(Kennexa, 2011)
6%
Percentage below G7
productivity levels
(International comparison of
productivity gap)
20%
CHARTERED INSTITUTE OF PUBLIC RELATIONS Imagine if 30% of lights didn’t work…
CHARTERED INSTITUTE OF PUBLIC RELATIONS
…or 30% of computers!
CHARTERED INSTITUTE OF PUBLIC RELATIONS Organisational Case Study Submissions
CHARTERED INSTITUTE OF PUBLIC RELATIONS Research Houses and other Organisations
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Create the Light Bulb Moment
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Create the Light Bulb Moment
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Linkages to Employee Engagement
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Employee Engagement: Statistics and Case Studies
REVENUE GROWTH
Organisations in the top quartile of engagement scores demonstrated revenue growth 2.5 times greater than those in the bottom quartile.
CUSTOMER SATISFACTION
Companies with top quartile engagement scores average 12% higher customer advocacy.
PROFIT
Companies with engagement scores in the top 25% had twice the annual net profit.
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Employee Engagement: Statistics and Case Studies
PRODUCTIVITY
Organisations in the top quartile of employee engagement scores had 18% higher productivity.
INNOVATION
59% of engaged employees said that their job brings out their most creative ideas.
EMPLOYEE TURNOVER
Companies with high levels of engagement show turnover rate 40% lower than companies with low levels of engagement.
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Employee Engagement: Statistics and Case Studies
HEALTH & SAFETY
Organisations with engagement in the bottom quartile average 62% more accidents than those in the top.
EFFICIENCY An insurance company found that teams with
higher engagement had 35% less down time between calls – equivalent to one ‘free of charge’ employee to every eight employees.
CHARTERED INSTITUTE OF PUBLIC RELATIONS
“A happy workforce is a more productive workforce”
Employee Engagement at M&S
CHARTERED INSTITUTE OF PUBLIC RELATIONS
• Opportunity and Wellbeing
• Pride in the Company/Brand
• Trust
• Involvement
Source: Towers Perrin Survey of 200,000 employees in 18 countries
The Top Four Predictors of Employee Engagement
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Positivity results - 74%
Employee Engagement - 73%
Knew what to do to give best customer service - 97%
Proud to recommend M&S products - 92%
Manager trusts me to get on with job - 90%
Engaging for Success
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Upper Quartile vs.
Lower Quartile
Employee Engagement Correlation
Sales against plan (%) Absence against plan (%) Mystery Shop (%)
CHARTERED INSTITUTE OF PUBLIC RELATIONS
ENGAGE FOR SUCCESS
CHARTERED INSTITUTE OF PUBLIC RELATIONS
30/09/2013 ENGAGE FOR SUCCESS 2012 5
8
The Four Enablers of Engagement
CHARTERED INSTITUTE OF PUBLIC RELATIONS
The context for WHY Employee Engagement is critical: The 20th Century model was “Business as Usual”. MAKE EFFICIENT – aligned but not engaged, central direction, command and control.
The Bigger Picture
CHARTERED INSTITUTE OF PUBLIC RELATIONS
Task Force Launch
CHARTERED INSTITUTE OF PUBLIC RELATIONS Movement Structure
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CHARTERED INSTITUTE OF PUBLIC RELATIONS
L TO R: Mark Elborne, CEO, North Europe GE; Ronan Dunne, CEO O2; Tanith Dodge, HR Director, Marks & Spencer; Sir Win Bischoff, Chairman Lloyds Banking Group; Nick Creswell, VP, Technology Thomson Reuters; Andy Harrison, CEO Whitbread; Frances O'Grady TUC; Martin Donnelly, BIS Permanent Secretary; Neil Bentley Deputy Director General CBI; Ian Powell Chairman and Senior Partner PwC; Rob Devey CEO UK & Europe Prudential; Ian King CEO BAE Systems; Richard Baker Chairman Virgin Active; Barbara Frost CEO Water Aid; Peter Cheese CEO CIPD; Bernadette
Malone CEO Perth and Kinross council; Marc Bolland CEO Marks & Spencer; Justin King CEO Sainsbury's; Eric Collins Managing Director Nampak; Steve Mogford CEO United Utilities; David Evans Chairman and CEO Grass Roots Group; Nita Clarke and David MacLeod, Co-Chairs of the Task
Force
Senior Leaders Breakfast Summit 12th November 2012
CHARTERED INSTITUTE OF PUBLIC RELATIONS www.engageforsuccess.org
Twitter – www.twitter.com/engage4success Linked In – http://www.linkedin.com/company/engage-for-success Facebook – http://www.facebook.com/#!/EngageForSuccess Google+ - https://plus.google.com/#communities/118419210283831602780 YouTube - http://www.youtube.com/user/Engage4Success Pinterest - http://pinterest.com/engage4success/ Radio Show - http://www.blogtalkradio.com/engage-for-success
CHARTERED INSTITUTE OF PUBLIC RELATIONS
HOW CAN COMMUNICATORS KEEP THE ENGAGEMENT AGENDA ALIVE /
Questions
CHARTERED INSTITUTE OF PUBLIC RELATIONS
WORKSHOPS / Session 1: 14:00pm
Session 2: 14:45pm
Workshop title Room no. &
Floor
Channelling your inner Monica: Getting measurement to work for you Claire Newton, Telefonica UK & Maggie Wotherspoon, HarknessKennett
Australia
Room – 1st
Floor
Engaging remote workers Sam Hodlin, Eurostar
Exec Box 56
– 3rd Floor
Turn on the green light – engaging employees in sustainability Roland Burton, Marks & Spencer
England
Suite – 2nd
Floor
Creating momentum – why are we here? Pete Stevenson, The Edge Picture Company & Michelle Griffiths, Sport Wales
Ashes Suite
– 1st Floor
Conversations that make a difference: looking good vs. being real Michael Pounsford, Couravel
Pakistan
Room – 1st
Floor
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013
In association with CIPR Inside
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CIPR INSIDE UPCOMING EVENTS / CIPR INSIDE – Ask the Guru
More info www.ciprinside.co.uk
29th October, 6.30 – 8pm
Helping employees cope with
change
Christine Crofts, Aviva Group
Lisa Sibley, Essex County Council
The Parcel Yard, King’s Cross Station,
London
19th November, 6.30 – 8pm
Social media in the workplace:
pros and cons
Euan Semple, Organizations Don't
Tweet - People Do
Marc Wright, simply-goodadvice &
simply-communicate.com
Ghassan Karian, Karian and Box
Unwin room, RIBA, 66 Portland Place
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CIPR INSIDE UPCOMING EVENTS /
CIPR INSIDE – Webinars
4th October, 10.30 - 11.30
Social media: From social leaders, to hard to reach
groups – making it work for your organisation and
gaining leadership buy-in
Lee Hewett, Barclays
More info www.ciprinside.co.uk
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CIPR INSIDE UPCOMING EVENTS /
CIPR INSIDE Awards
Categories: (*new for 2013)
Programme Awards
• Employee engagement
• Change communication
• International programme
• Best use of measurement*
Channel awards
• Best intranet
• Best implementation of internal social
media
Team Awards
• Best agency
• Best in-house team
Training Award
• Best training course*
Individual award
• Best contribution to IC by an
individual*
Deadline: 29th November 2013
Award ceremony: March 2014
Entry fee: £85 + VAT
More info www.ciprinside.co.uk
CHARTERED INSTITUTE OF PUBLIC RELATIONS
INVOLVEMENT: THE COMMUNICATOR’S MOST POWERFUL WEAPON /
Ashley Freeman & Jonny Tapnack INVOLVE
About INVOLVE
•Experts at Involvement
•Specialise in Live Experiences, Culture &
Behaviour Change and Involvement Tools
•Clients include adidas, B&Q, Fujitsu, GSK
and Vodafone
How this will work
• 3 x rotations
IMAGINE → INTERPRET → IMPRINT
• Attend a different workshop zone during each
rotation
• Use table mats to capture your ideas
• Nominate a scribe / facilitator
• This exercise is an art, not a science!
• If possible, no more than 10 people at a table
Where to go
Tables 1 - 3 Building a world-class internal communications function HSBC
Tables 4 Your career in your hands Comma Partners
Tables 5 & 6 Engaging your people to support their brand Blind Veterans UK
Tables 7 Diplomatic Excellence Foreign & Commonwealth Office
Tables 8 & 9 Cutting through noise of excessive communications The Team
Tables 10 -13 Conversations that make a difference Couravel
Tables 14 - 16 Channelling your inner Monica O2 & HarknessKennett
Tables 17 & 18 Engaging remote workers Eurostar
Tables 19 & 20 Engaging employees in sustainability M&S
Tables 21 & 22 Creating Momentum Sport Wales & The Edge
Tables 23 - 26 Employee communications that really engage Newsweaver
IMAGINE
Where to go
Tables 1 - 3 Building a world-class internal communications function HSBC
Tables 4 Your career in your hands Comma Partners
Tables 5 & 6 Engaging your people to support their brand Blind Veterans UK
Tables 7 Diplomatic Excellence Foreign & Commonwealth Office
Tables 8 & 9 Cutting through noise of excessive communications The Team
Tables 10 -13 Conversations that make a difference Couravel
Tables 14 - 16 Channelling your inner Monica O2 & HarknessKennett
Tables 17 & 18 Engaging remote workers Eurostar
Tables 19 & 20 Engaging employees in sustainability M&S
Tables 21 & 22 Creating Momentum Sport Wales & The Edge
Tables 23 - 26 Employee communications that really engage Newsweaver
INTEPRET
Where to go
Tables 1 - 3 Building a world-class internal communications function HSBC
Tables 4 Your career in your hands Comma Partners
Tables 5 & 6 Engaging your people to support their brand Blind Veterans UK
Tables 7 Diplomatic Excellence Foreign & Commonwealth Office
Tables 8 & 9 Cutting through noise of excessive communications The Team
Tables 10 -13 Conversations that make a difference Couravel
Tables 14 - 16 Channelling your inner Monica O2 & HarknessKennett
Tables 17 & 18 Engaging remote workers Eurostar
Tables 19 & 20 Engaging employees in sustainability M&S
Tables 21 & 22 Creating Momentum Sport Wales & The Edge
Tables 23 - 26 Employee communications that really engage Newsweaver
IMPRINT
www.buildingourfuture.info/
cipr-submit
How to submit
www.BuildingOurFuture.Info
CHARTERED INSTITUTE OF PUBLIC RELATIONS
@edgepicture
CHARTERED INSTITUTE OF PUBLIC RELATIONS
INVOLVEMENT: THE COMMUNICATOR’S MOST POWERFUL WEAPON /
Questions
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013
In association with CIPR Inside
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CREATING SOCIAL CONVERSATIONS /
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CREATING SOCIAL CONVERSATIONS /
Rachel Miller, All things IC
Jonathan Phillips, Coca Cola Enterprises
Wendy Jordan, The Wheatley Group
Linda Mortimer, London Gatwick
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CHARTERED INSTITUTE OF PUBLIC RELATIONS
CREATING SOCIAL CONVERSATIONS /
Wendy Jordan
Group Communications Officer
The Wheatley Group
Wendy Jordan
Group Communications/Intranet Manager
How Holmes gave us a voice Holmes: The Wheatley Group intranet
Date: 25/11/13
Holmes launched on 19 July 2012 following 18
months of preparation and staff consultation.
•Built on interact software
•Launched with core pages
•Launched with help from Intranet Army
•Immediately embraced, no hitches,
•Holmes has grown steadily since then (88%)
Holmes’ history in a nutshell
95
Housing Officers share best practice
Chief Exec publicly congratulates teams
Environmental teams swap healthy recipes
Holmes gives everyone a voice, even cats!
Why did it
work?
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
CHARTERED INSTITUTE OF PUBLIC RELATIONS
HOW CONFIDENT ARE YOU THAT INTERNAL COMMUNICATIONS PROVIDES A CAREER FOR THE FUTURE? /
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
• Copies of today’s presentations are available on our
website www.ciprinside.co.uk
THANK YOU
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013
In association with CIPR Inside
CHARTERED INSTITUTE OF PUBLIC RELATIONS
BUILDING OUR FUTURE /
CONFERENCE CLOSE