Futurebazaar

7/30/2019 Futurebazaar

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Presented By:-

Nikhil Kansari

Deepak Agarwal

Harish Deshmane

Deepak Vidyarthi

Sajeesh Sundaresan

Prakhar Pratap Singh


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FUTURE GROUP FOR??


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Strategies.to success

Mind to Market

To be heard, you need to shout louder thanrest

Rewrite rules of the game

Merchandise Driven

Keeping family income in mind

Understanding customer behavior

Size


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FORMATS UNDER PANTALOON RETAIL

The groups flagship company pantaloon retail operates a clutch of formats :-

Pantaloon- a chain of fashion. destination

Big bazaar- a supermarket chain.

Central- a chain of seamless destination malls.

Futurebazaar.com online shopping portal.

Home town a large format home solutions store.

Collection I selling home furniture products.

E zone electronics segment.

Food bazaar - daily usable edibles like grains ,vegetables , fruits etc.


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Business Model Futurebazaar.com is the digital commerce arm of Future Group

Shop online or on phone, selling the full range of merchandise

available in its retail stores.

A year-and-a-half ago it was re-launched as a deals site following

an independent pricing strategy in the physical stores and

online.

Three things important for a futurebazaar consumer are price,

access and convenience.

Venture capitalists Sherpalo India Advisors Pvt.

Ltd and Everstone Capital Advisors Pvt. Ltd.

For every consumer who goes online and shops, there are four

who go offline and buy at stores.

Online sales to contribute 10-15% of the groups retail revenue

in the next couple of years.


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Major Categories

Home & Living

Bed & Bath

Kitchen & Dining

Appliances

Entertainment

Office

Sports & Outdoor

Sub classification-man, woman, kids, etc.


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The process of selling

Shop by Category

Shop by Brand

Shop by Discount Shop by Price

Tele shopping

Divert to Bigbazaar.com


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Sales Approach

Future Bazar, being an online channel uses the

MentalStimulus Approach mainly focusing on

AIDAC approachAttention, Interest, Desire, Action, Satisfaction

FABV approach

Features, Advantages, Benefits, Value


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Credibility Visibility Matrix

Future bazaar


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Relationship Strategy

GOAL

Time Frame

Offering

Number ofCustomers

Future bazaar Exhibits a Transactional Relationship withits customers due to the following Reasons

Sell Products

Short

Standardized

Many


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Channel Dynamics

Vertical Marketing Systems(VMS)

Future bazaar acts as a common

platform for providing goods tocustomers by integrating various

Brands from various manufactures

,under a single umbrella


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Distribution Strategy

Future Bazaar ITC

FMCG Amway

Business unit with Resources

Low High

Low

High

ControloverCh

annels


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Sales Closing Techniques

Direct Closing

Mingled with a bit of Intimidation technique

Post Sales Services

Feedback Forms

Customer Complaint Cell Store Locater


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Features

Never miss a deal (Register to get alerts)

Sign up (customer database andreduction in shopping time)

Search products (convenience) Mycart (multiple shopping in one go)

Payback (Customer loyalty points)

New arrivals (To give the fresh feeling)

Popular deals (Gregarious by nature)


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Features (cont)

You may like (Personal psychological patterns andcomparisons)

Todays deals (current offers)

Bulk purchase (special gifts to lure wholesalers) Shipping time (decision making is easier)

Go to top (easy navigation)

Sellers (Promotion to attract brands and sellersalong with reference of present one)

Wishlist (bookmark for shopping)


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Reduction of non financial burden

Specifications

Users reviews

Live chat assistance

Pay using EMI

15 day warranty

Manufacturers warranty

Checkout secured by Thawte latest SSL Technology

Track order

Contact points (+91 922-222-1947)

[email protected]


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Sales Process

Product to cart

Quantity

Proceed to payment

Facebook login or email id

Shipping address

Secure payment

Order no. (for reference and identificationboth within and outside the organization)


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Payment options

Credit/Debit Card

Net banking

Credit card EMI (aaj udhar kal nakad) CoD

Payback

Gift Vouchers(business model eGV)


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Logistics in futurebazaar.com

Warehouses are fulfilment centres fulfilling singleorders, items; higher cost, smaller inventory risk;maintained by Amarex

Mother warehouse in Mumbai outskirts and severalsmaller processing centres across India

Work with third-party logistics partners for homedelivery.

10 per cent of sales spent on logistics cost. About 60 per cent of orders come from top 10 cities.

In the last six months have sold to 532 tier-3 towns

2000+ cities and 8000+ pin codes


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Logistics (cont)

In Mumbai, Delhi, Bangalore, the deliveries can happenovernight or, within two days. At the other extreme are Kolkata, West Bengal, and Uttar Pradesh.

Future Group sources from about 30,000 vendorsacross the country. Out of those, only a few hundredsupply for the e-tailing space.

On e-commerce, there is maximum demand forelectronic goods.

For Future bazaar, about 25 per cent of businesshappens on cash-on-delivery basis (limited for lighteritems)


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Promotions

E-gift voucher

Theme merchandise feel Japan

Clearance sale-Loot (monthly)

Rewarding Fridays-2x points

Blogs- networking of users

Donate online-charity Home makeover- occasions

TV and newspaper advertisements


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Thank You

Futurebazaar

Documents

Transcript of Futurebazaar