Future Powertrains for China

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    www.ricardo.com

    Ricardo lc 2009RD.08_057505.02Christian.Koehler Ricardo.com

    Future Powertrains for China

    Running out of Fuel?

    Presentation Document

    13th

    September 2009

    Christ ian Koehler

    Managing Director Asia

    Ricardo Strategic Consulting

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    Ricardo lc 2009Confidential Christian.Koehler Ricardo.com

    The invisible hand of the government firmly directs the

    development of the Chinese automotive market

    China Future Powertrain

    Source: Public domain, Ricardo analysis

    Cut Vehicle Purchase Tax

    Lower the purchase tax on

    cars with engines under1.6 litre from 10% to 5%

    from Jan 20 to Dec 31

    2009

    Subsidy for Rural Vehicle Purchase

    Allocate 5 billion Yuan to

    subsidize rural vehicle purchasesfrom March 1 to Dec 30 2009

    Farmers who replace their three-

    wheeled vehicles and outdated

    trucks with smaller ones that

    have an engine capacity of lessthan 1.3 litre, are eligible for

    subsidies

    Subsidy for Scrapping Old Vehicles

    Allocate 1 billion Yuan to provide

    subsidies for scrapping old vehicles

    A further 4 billion Yuan is allocated

    from June 1 2009 to May 31 2010

    Owners of trucks and buses

    exceeding a given age, or cars

    which do not meet certainenvironmental standards, are

    eligible for subsidies

    Chinas Auto Industry Revival Plan Five Key Elements

    Promote Consol idation

    Primary consolidation

    between and among

    OEMs and suppliers

    Encourage OEMs to

    co-develop andproduce new cars and

    key components

    New tech development Funded with 10 billion

    Yuan over three years

    to support auto

    technology innovation

    and new energy autodevelopment

    New Energy Vehicles Subsidized for

    marketing the use of

    electric, hybrid and

    fuel-cell vehicles in

    large and medium-

    sized cities

    Others Encourage development

    of local brands

    Boost CBU/components

    exports

    Develop automotiveservice and the finance

    sector

    Foster the market

    1

    2 3 4 5

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    China is currently in Euro III but is determined to catch up towards

    tighter emission legislations, led by major cities

    China Vehicle Emission Legislation (Homologation) *

    Source: Literature research

    Stage II Stage III Stage IV Stage V ** TBD

    Beijing 2.1 CO, 0.66HC 1.5 CO, 0.46HC1.5 CO, 0.46HC, 2.0 NOX,

    0.02 PM, 0.5 SmokeShanghai 5.0 NOX,, 0.10/0.13*** PM 3.5 NOX,, 0.02 PM

    Nationwide 0.8 Smoke 0.5 Smoke

    2006 2007 2008 2009 2010 2011 2012 2013 2014 2015-20

    Note: * For European Steady Cycle and European Load Response tests

    ** Beijing and Shanghai implementation of Stage V is estimated

    *** Specific for engine with per cylinder displacement < 0.75L and rotation speed >3000r/min at rated power

    CO, HC, NOX, PM Unit: g/(Kwh)

    Smoke Unit: m-1

    China Future Powertrain

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    In 2009, government incentive plans have been introduced to foster

    hybrid and electric vehicle penetration

    Policy on New Energy Vehicle - Incentive for PV and LCV in Public Service (RMB)

    Vehicle Type Fuel Saving RateMax Electr ic Power Rate*

    BSG 10%~20% 20%~30% 30%~100%

    Hybrid

    5%~10%4K

    - - -

    10%~20% 28K 32K -

    20%~30% - 32K 36K 42K

    30%~40% - - 42K 45K

    >40% - - - 50K

    EV 100% - - - 60K

    Fuel Cell 100% - - - 250K

    Note: * Equals to Electric motor power/ Total power of vehicle

    Vehicle Type Fuel Saving Rate Use Lead-acid Battery

    Use Ni-mh Battery, Lithium Ion Battery and Super

    Capacitor (Max Electric Power Rate)

    20%~50% >50%

    Hybrid

    10%~20% 50K 200K -

    20%~30% 70K 250K 300K

    30%~40% 80K 300K 360K

    >40% - 350K 420K

    EV 100% - - 500KFuel Cell 100% - - 600K

    Policy on New Energy Vehicle - Incentive for City Bus > 10m (RMB)

    Source: MOF

    China Future Powertrain

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    0.4 0.5 0.6 0.6 0.6 0.7 0.7 0.7 0.8 0.8 0.8 0.9 1.00.6 0.8 0.9 1.0 1.1

    1.2 1.3 1.4 1.4 1.5 1.5 1.6 1.6

    2.5 3.1 3.1 3.2

    3.3 3.6 3.8 3.9 4.1 4.1 4.2

    4.3 4.40.9

    0.9 0.9 1.0 1.1 1.2

    1.3 1.3 1.3 1.4 1.4 1.4 1.5

    0.40.5 0.5 0.5

    0.5 0.5 0.6

    0.6 0.6 0.6 0.7 0.7

    0.7

    1.01.2 1.4 1.7

    1.9 2.0

    2.2 2.3 2.5 2.6

    2.7 2.8 2.7

    1.4

    2.1 2.2 2.2

    2.32.5

    2.6 2.7 2.9

    3.0 3.1 3.2 3.3

    1.3

    1.4 1.6

    1.8 1.9

    2.02.2

    2.3 2.4 2.5

    2.6 2.7 2.9

    0.2

    0.2 0.2

    0.30.3

    0.30.3 0.3

    0.3 0.3

    0.3 0.3 0.3

    0.5

    0.5 0.5

    0.60.6

    0.6

    0.6 0.6

    0.7 0.7

    0.7 0.7 0.7

    0.20.20.2

    0.20.2

    0.10.1

    0.1

    0.10.1

    0.10.1

    0.1

    9.4

    11.4 11.9

    12.8 13.5

    14.615.5

    16.1 16.9

    17.5 18.0

    18.5 19.0

    0

    4

    8

    12

    16

    20

    24

    2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

    SalesVolume(Mu

    nits)

    5.0%

    6.8%

    8.2%

    4.3%

    4.6%

    8.2%

    7.3%

    6.0%

    2.2%

    2.4%

    7.8%

    As a result of the government push, Chinas vehicle market has

    recovered and is projected to increase to 19.0M units by 2020

    Source: Ricardo analysis

    A

    B

    C

    D

    E+F

    SUV/ MVP/

    PUP

    MIC Van

    M/HVAN

    MediumTruck

    HeavyTruck

    Bus

    CAGR 6.0%

    SegmentCAGR

    China Vehicle Sales Forecast 2008-2020

    China Future Powertrain

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    Total

    LCV

    Chinas vehicle population is expected to grow at 8.6% till 2020, and

    will amount to ~140M vehicles

    Source: China Automotive Yearbook, Ricardo analysis

    Note: PV includes sedan, SUV, MPV, Pickup and crossover

    LCV includes micro van, medium van and heavy van

    HCV includes medium and heavy trucks, medium and large buses

    Comments

    Total PARC

    Due to increasing attrition ratesbased on income growth andtightening emission regulations,total PARC is expected to grow at8.6% CAGR to 139M units till2020, mainly driven by PV

    PV

    Forecasted to be the largest andfastest growing segment withCAGR 10.5%, driven by growingdemand for family cars

    LCV

    Expected to grow at 7.2% CAGR,

    driven by demand in rural areas

    HCV

    Expected to grow at 3.7% CAGR,driven by a modest sales growthtowards more modern and

    efficient trucks from current old-technology and low-payloadtrucks

    10.5%

    7.2%

    3.7%

    8.6%

    PV

    HCV

    CAGR

    China Future Powertrain

    31 36 41 46

    52 58 63

    68 73 78 8220

    2224

    2628

    3032

    34 3638

    40

    88

    99

    10 10

    1010

    1111

    11

    85

    26

    42

    18

    11

    7

    59

    66

    74

    81

    89

    98

    105

    113

    120

    127133 139

    51

    0

    20

    40

    60

    80

    100

    120

    140

    160

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    VechileParc(Mu

    nits)

    China Vehicle PARC Development 2008-2020

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    Ricardo has developed three scenarios for future powertrain

    technologies to understand effects on fuel consumption

    Business as usual

    Transportation fuel efficiency

    remain the same as year 2008all through 2020

    Higher Fuel Efficiency

    Smaller Engines and mild

    hybridization reduce gasolineconsumption of PV and micro

    van by 25% in 2020

    Light and small trucks save

    5% (diesel) fuel through

    improved powertrain design Turbocompounding reduces

    diesel consumption of medium

    and heavy duty buses and

    trucks by 20%

    Electrification/ Light Weight

    China Transport Fuel Consumption Scenarios

    China Future Powertrain

    Source: Ricardo analysis

    Significant weight reduction

    (300kg per vehicle) willdecrease PV fuel consumption

    by further 10%

    Additionally, hybridization and

    electrification in large numbers

    is assumed: 10%* micro hybrid cars

    save 5% fuel

    2% mild hybrid cars save

    12% fuel

    1% full hybrid cars save

    30% fuel

    8% full hybrid buses save

    25% fuel

    1% plug-in hybrid cars

    save 80% fuel

    1% electric cars and 8%electric buses with no fuel

    consumptionNote: * Percentage of total car PARC or bus PARC

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    In a business as usual scenario, transport fuel consumption will

    grow without increases in vehicle fuel economy

    Comments

    Gasoline consumption will increase to

    141M tons in 2020, driven by fast growth

    of family PV

    PVs gasoline consumption is

    expected to grow at 10.4% CAGR

    based on fast parc expansion

    CVs gasoline consumption is driven

    by micro and light vans; other

    segments are moving towardsdieselization

    Diesel fuel consumption will grow to

    113M tons in 2020, dominated by CV

    segment

    CV consumes about ~98% of totaldiesel fuel, which is expected to

    remain stable till 2020

    Complete HCV parc is dieselizied

    currently, followed by LCV parc

    Diesel penetration in PV is projected

    to increase, but will remain as a smallportion at ~2.5% by 2020

    Source: Ricardo analysis

    Forecast Diesel Consumption for Vehicle 2008-2020

    Forecast Gasoline Consumption for Vehicle 2008-2020

    8.4%

    PV

    CV

    Total

    2.1%

    10.4%

    PV15.1%

    CV6.2%

    6.0%Total

    CAGR

    CAGR

    China Future Powertrain

    36 43 50 58

    65 73 81 88

    95 102 108 114 118

    18 18

    18 18

    18 18

    19 19 18

    19 20 22

    23

    54 61

    68 75 83

    91 99

    107 114

    121 129

    135 141

    0

    30

    60

    90

    120

    150

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    GasolineConsumption(Mt

    ons)

    54 60 64 71

    76 82 87 91

    96 100 104 107 110

    1 1

    1 1

    1 1

    2 2

    2 2 3 3 3

    55 61 65 71

    77 83 89 93

    98 103107110113

    0

    30

    60

    90

    120

    150

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    DieselConsumption(Mt

    ons)

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    In the Electrification/ Light Weight

    scenario, gasoline consumption will be

    reduced to 95M tons in 2020

    33% lower compared to Business as

    usual and 11% lower compared to

    Higher Efficiency scenario

    Benefit from Electrification is minor

    based on

    Still small vehicle parc penetration

    The largest share of hybrid is Micro

    hybrid, which has limited fuel

    saving potential

    In the Electrification/ Light Weight ,

    diesel fuel consumption will be reduced to93M tons in 2020

    17% lower compared to Business as

    usual scenario

    Benefit from Electrification is

    extremely limited based on very smallsales volume and parc

    Higher Fuel Efficient Powertrains will provide major effects while

    Electrif ication/ Light Weight has only minor benefits

    Source: Ricardo analysis

    Forecast Diesel Consumption for Vehicle 2008-2020

    Electrification/

    Light Weight4.9%

    Higher

    Efficiency

    6.0%

    8.4%Business

    as usual

    HigherEfficiency

    4.8%

    6.2%Business

    as usual

    4.8%

    CAGR

    CAGR

    China Future Powertrain

    54 61

    68 75 83

    91 99

    107 114

    121 129 135 141

    53 59 64 69

    7483 86

    89 92 94 95 95

    53 60

    71 76

    1061039995

    82

    92

    107

    8765

    79

    0

    30

    60

    90

    120

    150

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020G

    asolineConsumptio

    n(Mt

    ons)

    53 58 66 69

    74 81 85

    88 90 92

    55 61 65

    71 77 83 89 93 98

    103 107 110 113

    53 58 61 66

    6978 81

    85 87 90 92 93

    94

    78

    61 74

    0

    30

    60

    90

    120

    150

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    DieselConsumption(Mt

    ons)

    CommentsForecast Gasoline Consumption for Vehicle 2008-2020

    Electrification/

    Light Weight

    C

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    95 93

    1544

    29

    21

    0

    40

    80

    120

    160

    200

    Gasoline Diesel

    FuelDemand(Mto

    ns)

    76

    58

    1935

    0

    40

    80

    120

    160

    200

    Gasoline Diesel

    FuelDemand(Mto

    ns)

    An Electrification/ Light weight scenario will curb Chinas total

    gasoline/ diesel demand to 110M and 187M tons respectively in 2020

    Vehicle Fuel Demand 2020 Total Fuel Demand 2020

    Gasoline

    PV is projected to consume 76M tons of

    gasoline based on a huge family car parc CV is forecasted to consume 19M tons of

    gasoline, driven by LCV

    Diesel

    HDD will drive diesel consumption to reach

    58M tons, align with economy growth LDD diesel consumption, attributing to light

    truck, is expected to reach 35M tons

    Source: DRC report, literature research, Ricardo analysis

    PV

    CV

    Gasoline

    Vehicle will continue to dominate and reach

    ~85% of total gasoline consumption in 2020 Driven by vehicle, total gasoline consumption

    will hit 110M tons in 2020

    Diesel

    Vehicle will continue to expand its share in

    diesel consumption to ~50% in 2020 Total consumption will increase to 187M tons

    accordingly

    China Future Powertrain

    LDD

    HDD

    95 93

    110

    Vehicle

    Other

    Vehicle

    Agr iculture

    CE, Industry& Railway

    Other

    187

    Chi F t P t i

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    25

    6085 110

    61

    1

    Ref ining

    Output

    Demand Ref ining

    Output

    Demand

    Need Net

    Import

    184

    132

    3

    187

    138

    6

    Ref ining

    Output

    Demand Ref ining

    Output

    Demand

    Net import of gasoline is expected to grow rapidly by ~31% to cope

    with increasing demand

    China Domestic Gasoline Supply 2008/2020*

    From 2008 to 2020, gasoline demand will growfrom 61M to 110M tons at CAGR 5.0%

    Refining output is projected to grow slower than

    demand at CAGR 3.0%

    This results in a rapid growth of net import of

    gasoline at CAGR 31%, driving importdependence to 23% in 2020

    Source: DRC report, China Energy Blue Book 2008, NBSC, literature research, Ricardo analysis

    2008 2020

    Need Net

    Import

    In M tons

    China Future Powertrain

    China Domestic Diesel Supply 2008/2020*

    2008 2020

    Need Net

    Import

    In M tons

    Need Net

    Import

    From 2008 to 2020, diesel demand will grow from138M to 187M tons at CAGR 2.5%

    Refining output is projected to grow faster than

    demand at CAGR 2.8%

    This results in a decrease of net import in 2020,

    based on a nearly sufficient domestic refining output

    Note: *Assume 2020 refining operating rate is at maximum 96%

    China Future Powertrain

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    1.6 1.6 1.8 2.0 2.3

    2.7 3.2

    3.8 4.7

    5.1 5.5

    6.0 6.5

    3.7%4.3%5.1% 5.4%5.7%

    6.1% 6.5%

    3.0%2.9%2.5% 2.7%2.8% 3.3%

    0

    2

    4

    6

    8

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    EthanolVolume

    (Mt

    ons)

    Ethanol (E100) Consumption Ethanol of Total Gasoline Consumption %

    0.3 0.3 0.3 0.3 0.4 0.5

    0.6 0.8

    1.01.1

    1.31.5

    1.7

    0.8% 1.6%1.4%1.2%1.0%1.1%0.7%0.6%0.4%0.4%0.4%0.5% 0.5%0

    1

    2

    2008

    2009

    2010

    2011

    2012

    2013

    2014

    2015

    2016

    2017

    2018

    2019

    2020

    BiodieselVolu

    me(Mt

    ons)

    Biodiesel (B100) Consumption Biodiesel of Total Diesel Consumption %

    Biodiesel and ethanol wil l provide litt le relief and are expected to

    outweigh 1.6% of diesel and 6.5% of gasoline demand in 2020

    Comments

    Bio-diesel is expected to increase from

    0.3M tons in 2008 to 1.7M tons

    (equivalent to 35M tons of BD5) in 2020

    Development of bio-diesel is deeplyimpacted by low fuel price in 2009

    B5 standard issued in 2009 is

    somehow a positive message for

    biodiesels long term development

    Ethanol though shows little growth sinceit is still in the initial stage of non-grain

    based feedstock and deeply impacted by

    low fuel prices

    Target is to replace ~6.5% of gasoline

    consumption in 2020

    According to government plans,

    ethanol production for ethanol blends

    gasoline targets at 10M tons in 2020

    At Ricardo, we hold a conservative

    view on ethanol development in

    China and project 6.5M tons in 2020

    Source: Ricardo analysis

    Forecast Biodiesel Consumption 2008-2020*

    Forecast Ethanol Consumption 2008-2020*

    China Future Powertrain

    CAGR 15%

    Note: *Biodiesel and ethanol of total fuel consumption percentage are based on Electrification/ Light Weight scenario fuel consumption

    CAGR 12%

    China Future Powertrain

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    93 90

    94 94

    Electrification/

    Light Weight

    Domestic

    Refinery Self-

    sufficient

    DieselDemand(M

    tons)

    Other

    Vehicle

    To avoid fuel imports in 2020, ~60% of all sold PVs would need to be

    PHEVs or EVs

    Diesel and Gasol ine Demand 2020

    9570

    1515

    Electrification/

    Light Weight

    Domestic

    Refinery Self-sufficient

    Gass

    olineDemand(M

    tons)

    Other

    Vehicle

    110

    85

    2020 China Vehicle Sales and PARC by Type*

    ICE

    6%EV

    27%

    PHEV32%

    Full

    4%

    Mild8%

    Micro

    22%

    187 184

    PV: 11.9M units

    Source: Ricardo analysis

    China Future Powertrain

    New Vehicle Sales

    Vehicle PARC

    ICE

    51%

    EV4% PHEV

    8%Full

    5%

    Mild9%

    Micro

    22%

    ICE

    86%

    EV

    7%

    Full

    7%

    Full

    3%

    Mild

    5%13%

    Micro

    71%

    ICE

    2%EV

    5%PHEV

    4%

    Full

    93%ICE

    4%

    EV

    LCV: 6.0M units HCV: 1.1M units

    PV: 85.3M units LCV: 41.8M units HCV: 11.4M units

    Micro

    14%

    2%Full5%

    Mild

    EV

    15% PHEV

    18%

    46%ICE

    China Future Powertrain

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    China is at the crossroads further vehicle growth and consumer

    choices require government guidance

    China Future Powertrain

    Note: * includes passenger vehicles and MIC

    Source: Ricardo analysis

    Continued Vehicle Growth in China Vehicle Usage

    At the projected level of growth, vehicle

    ownership in China will grow to 75vehicles* per 1,000 capita in 2020

    This will still be substantially below

    developed countries

    Further growth of private vehicleownership seems inevitable

    Security of fuel supply will become a

    major concern as a consequence

    The impact on road and city

    infrastructure, cost and security ofenergy supply, and environment will be

    tremendous

    Drastic countermeasures will be

    required to mitigate the environmentaldamage and ensure fuel supply

    Traffic Management

    Public Transport

    Usage Restrictions

    Vehicle Efficiency

    Powertrain Technology

    Vehicle Technology

    Vehicle Downsizing

    Alternative Fuels

    All solutions

    have a role to

    play, but better

    powertrainefficiency is the

    most promising

    option for short

    to medium

    gains

    China Future Powertrain

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    Next 20+ years will see an evolution of conventional powertrains,

    supplemented by diverse technologies for sector/regional variations

    Source: Ricardo roadmaps and technology planning

    China Future Powertrain

    Improving efficiency of conventional transmission

    GTL etc added to blends

    Bi-fuel Vehicles

    Next Gen FC/H2 demo bus & car

    1st Generation Improved Gasoline

    2nd

    Generation Improved/Downsized Gasoline

    Car/LDV Dieselisation (niche applications)

    New generation transmissions DCT, AT

    Niche Alternative Fuels LPG, NG

    Bio fuel Blends (Increasing %, 2nd gen)

    Exhaust Energy recovery HD Truck

    Mainstream Car Micro / Mild Hybrids

    Mainstream Car Full Hybrids

    SUV Full Hybrids

    Car Plug in Hybrids

    City Bus Series Full Hybrids

    Niche EV City Car

    2010 2015 2020

    Image Car Hybrid

    Technological solutionsfollow Europe due to

    similar emission standards Cost

    Importance ofmaximising advantagefrom advanced ICEtechnologies

    Cost effective fuelconsumption reducingtechnologies will prevail

    Sector specific solutions

    HEV for urban use cars

    and buses Efficient ICEs for longer

    missions / higher loadfactors

    China Powertrain Roadmap Highlights Key Messages

    Image Car Hybrid

    China Future Powertrain

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    For car makers, a multi-solution portfolio of ICEs, HEVs, PHEVs &

    EVs, technology planning, delivery and cost performance will be key

    Note: ICE= Internal Combustion Engine; HEV = Hybrid-Electrical Vehicle; PHEV = Plug-in HEV; EV = Electrical Vehicle; CTL = Coal to liquid; GTL = Gas to liquid; BTL = Biomass to liquid;CNG = Compressed Natural Gas; LPG = Liquefied Petroleum Gases; LNG = Liquefied Natural Gas; FAME = Fatty Acid Methyl Ester; DME = Di-Methyl Ester; E10 = Ethanol 10% Fuel

    Source: CATARC, Ricardo

    NationwideImplementation

    Gasoline, Diesel, HEV,

    CTL, GTL, BTL

    Gasoline, Diesel, HEV Gasoline, Diesel, HEV,

    E10, CTL, GTL

    4

    RegionalImplementation

    3 CNG, LNG, PHEV,

    Electric, Hydrogen

    CNG, LPG, E10, LNG CNG, LNG, LPG,

    FAME, BTL

    Pilot Projects

    2 M10, FAME, CTL, DME PHEV, Electr ic,

    Hydrogen

    Technology Ready

    1 Hydrogen, BTL

    SHORT TERM: ~2010MEDIUM TERM:

    ~2020

    LONG TERM: ~2040

    China Future Powertrain

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    Car makers need to take key actions in engineering, supply and

    production to prepare for new powertrain technologies

    Upstream

    R&DSupply Production

    Source: Ricardo Analysis

    1. Critically evaluate

    competencies in advanced

    and vehicle engineering upon

    short, medium and long-term

    technology paths

    2. Execute vertical integration in

    selected areas of promising

    core technology

    3. Develop alliances or

    partnerships to access, lock

    in & preserve key IP in the

    supply chain on important but

    non core technologies

    4. Transform supply chain for

    short, medium and long term

    technology scenarios

    5. Continue to develop

    best in class ICE systems to

    obtain highest technology

    from lowest cost base

    6. Develop new technology filtersand amend technology

    development, deployment and

    cost control processes to be

    responsive to the new cadence

    7. Redefine own core

    competencies in Engineering

    incl. alliances / partnerships

    and suppliers

    8.Align powertrain and vehicle

    architectures to accept

    technology evolution at lowestcapital cost/complexity

    9. Evaluate economies of

    scale and commonality

    by technology sharing

    across vehicle lines

    (PC, CV, etc.)

    10.Evaluate next round

    of modularization

    strategy in the context

    of technology road

    maps

    11.Reinforce abilities as

    integrator of future

    powertrain

    technologies and

    systems

    Value Chain Key Actions for OEMs

    Downstream

    China Future Powertrain

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    New powertrain technologies wil l trigger further changes in

    downstream activit ies

    Upstream Downstream

    Sales After Sales

    Source: Ricardo Analysis

    12. Develop best in class niche

    vehicles to build green image

    (EV/PHEV)

    13. Align Marketing with selected near-

    term technology to re-define/re-enforce Brand DNA and promote

    green image

    14. Prepare Dealerships and

    Distribution network for new

    technology and products based

    upon core ICE and derivatives

    15. Prepare Service Network for future

    challenges

    16. Capitalise on repair & maintenance

    revenues from new technology

    17. Evaluate new revenue streams like in-use service (e.g.: battery charging /

    exchange stations)

    18. Evaluate new revenue models in

    finance & lease, rental, mobility

    services, etc.

    19. Gain stake in accessory sales and

    customization

    Value Chain Key Actions for OEMs

    Going forward Summary

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    The powertrain future will be evolutionary rather than revolutionary,

    with decisions impacting technology, cost, skills & processes

    The future of the automotive powertrain is government- rather thancustomer- or even technology-driven

    This is especially true for China where vehicle growth and consumer choiceswill continue to be guided by the government

    Evolutionary improvements to today's technologies will achieve significantimpact at low risk, but at increased cost

    There will be no single revolutionary winning technology: the P/T future

    will be an evolving mixture of 2nd

    gen. ICEs, HEVs, EVs, with ICE still playingthe predominant role short- to medium-term

    "Revolutionary" technologies all carry too many risks or issues to impact

    near- to mid-term mass markets

    Source: Ricardo Strategic Consulting

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    2 Ricardo lc 2009Confidential Christian.Koehler Ricardo.com

    Ricardo Shanghai Co. Ltd.

    Room 501 Gems Tower, Caohejing Hi-Tech Park

    487 Tian Lin Road, Minhang District

    Shanghai 200233, P.R. China

    Christian KoehlerManaging Director AsiaRicardo Strategic Consulting

    Telephone: +86 21 5208 0170

    Facsimile: +86 21 5208 2811Mobile: +86 136 2179 8724

    [email protected]

    Thank you