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Future of Video – Cisco's Perspective
Everth Flores
GM/Dir. Operations, SP Video EMEA
Dubrovnik, CroatiaMonth XX, May 21st, 2013
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Sources: Cisco VNI study, Convergence Consulting Group, TDG, In-Stat ,ABI Research, 2010
Consumers want Personalization /
on-demand services
Apple App Store: 3B apps downloaded
Most popular Web Apps
are on-demand content
Massive Growth of Online Video
Video > 90% of consumer
IP traffic by 2013
12GB/sec.
100GB/sec.
Explosion of connected devices
from OTT providers
>1.6M US households ready to “cut the cord”
(mainly Gen Y)
1 billion web-enabled CE devices by 2015
(50% connected TVs - $3.4B market by 2014)
Pay-TV SPs Ambitions
Consumers want to watch their
content when and where they want.
New services to maintain ARPU and
reduce churn:
Full HD, 3-D, Home TP, Games, etc.
‘Cool’ User eXperience, with simplified access to
content (3D, gestures, search, recommendations)
“TV Everywhere”
Market
Trends
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• The omnipresent nature of content
• Story-telling from device to device, place to place
• Make it easy for me AND fun
• Minimize the pain of paying, and protect my personal data
• Give me the best experience possible
• More devices, with much better screens
• Ubiquitous and smarter networks
• Better video quality
• General Purpose Computing becomes the norm
• Powerful linkages and compute power in the network
• The Home gets a new focus
• Content rights evolve slowly
• Devices (and UX) lead loyalty to the services
• Advertising is much smarter
• Time to market and service agility is very important
• New partnerships between competitors are inevitable
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Source: Google, Sterling Brands & Ipsos: The New Multi-Screen World, 2012
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Source: Google, Sterling Brands & Ipsos: The New Multi-Screen World, 2012
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2006 view 2012 view?
Central programming Self programming
“One price fits all” content / channels
Time-based release windowing
Central scheduling / TV adjacencies Content freed from time and place
Linear-only advertising with CPMs Tailored interactive advertising
Content networks’ oligopoly Internet and mobile aggregators
Monopoly/oligopoly for access Access form telcos, Internet, others
Primarily ad-supported broadcasts
“Anywhere” screens
Platform-based release windowing
Subscriptions and PPV revenues
TV set as the only screen
Tailored content / channel bundles
“The End of Television”, Saul Berman, IBM Global Business Services
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Time-Intensive Deployments
Service-Defined Silos
Internet VoD Linear
Mission-Critical Applications
Scale-Constrained Infrastructure
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Unified Experience
beyond TV
Content Relevancy Customized Experience
Unified Experience
beyond Android &
Apple devices
Quality
of Experience
QoE Multi-screen, cloud
services
Infinite Content Sources
Managed & Unmanaged
Networks
Managed & Unmanaged
Devices
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Compelling,
Unique
Experiences
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Conductor
STBs
Gateways Acquisition
Suite
Distribution
Suite
Videoscape
Clients
Media
Suite
Origination
Suite
Gateway
Software
Cloud Network Client
New &
Unimagined
Personalized Social
Synchronized
Control Suite (Conductor and UHE)
Advertising
Suite
Security
Suite
(CA &
DRM)
Snowflake
User
Interface Gateway
Software
Middleware
Suite
Enhanced Intelligent Branded
New From
NDS
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Client Cloud Network
SaaS Offers Multi-screen Pay-TV Offers Whole Home Offers
Videoscape Distribution Suite (VDS)
Acquisition Suite
Origination
Suite
Videoscape Client Software
Videoscape User Experience
Managed and Unmanaged
Devices
Media Suite
Security
Suite
Advertising
Suite
Cisco Prime for Videoscape
Videoscape Conductor
Unified Gateway
Cloud DVR/TSTV
VideoEverywhere
Video Gateway
IP Video Over Cable
New Experiences through pre-packaged solutionsb
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3P OPERATOR PORTUGAL
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VOD +160% ARPU +10€ LOVE 85%
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• Video of UPC Launch here
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Thank you.