Future of Social Media in India
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Transcript of Future of Social Media in India
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EXPLORING THE FUTURE OF SOCIAL MEDIA IN INDIA.
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Economic times
•The new Indian consumer
•Social media’s role & opportunities
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Economic times
India is the youngest country in the world& in the next 10 years 25% of the world’s workforce will be Indian.
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Meet India’s digital natives
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FROM “I CAN”TO “I WILL”
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India today ‘Secret life of Indian teens’ ,feb 2011 issue
Technology:Creating a new Indian culture.
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Rise of the creative class
& the ideas economy.
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From life struggle to lifestyle challenges.
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“The changing consumer will change the
role that social media plays in his/her life - here’s what social media could be like in the future & the opportunities it will
present to people & brands
”
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www.nataliedee.com/
#1:SOCIAL MEDIA WILL BE USEFUL + FUN & NOT JUST FUN.
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Do MORE, Do BETTER BY BEING MORE SOCIAL.
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Get an education or solve a problem without ever leaving the network.
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#2UGC to Co-creation
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CO-CREATE FOR FUN.
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Co-Create to better something,make a difference…
…or simply to be part of something inspiring.
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#3:Content discovery will be smarter, more relevant & peer–recommended
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‘What to follow’ instead of who to follow, things you ‘could like’ instead of things you like
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#4:Power to thegroup
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Gather your group through your phone, buy hyperlocal
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Even before you buy, make shopping decisions with your friends
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GROUP DATING:A SURPRISE SUCCESS STORY
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#5:Video will become the next big thing in self expression as viewership will continue to grow
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Mckinsey
YOUTUBE FOR PERSONAL PUBLISHING.
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Mckinsey
Video ADS FOR SMALL BUSINESS
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Mckinsey
#6:Social media will enable real world social change
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Micro measures that cost (you) nothing
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Brands actualizing change in partnership with consumers
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Mckinsey
#7:Social media tools will augment other media
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Simple ways to make anything social, even live events
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Making packaging more social.
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#8:Social media will improve real-life, location based experiences
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CuratedContent + deals
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Location services will help indians stay connected to india, anywhere
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& of course, there will be some unintended consequences...
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1. Social media will be useful + fun2. Co-creation in groups3. Smarter content discovery 4. Groups will become more powerful 5. Video: next big thing for self-expression6. Social media for real world change7. Other media will go social 8. Social tools will improve real life, location based
experience