FUTURE OF SHOPPING IN INDIA

SESSION OBJECTIVES By session end you will be able to identify with:

1. Journey

2. Management

3. NAAPTOL USP’s

4. NT Shopping Experience

5. Our Publication Network

6. How We Operate

7. NAAPTOL Pillars

8. Contact Channels for NAAPTOL

Beginning of NAAPTOL • In January 2008, Naaptol was launched as a one of it’s kind website dedicated toward product research and price comparison. • Later in 2009, we expanded and forayed into online shopping

platform.

• In 2010 we started publicizing through print media to reach households.

• In 2011, Naaptol was conferred with “New Brand Award” by Star News.

• Today we have exclusive tie-ups with Cinema TV & Cine21 for air slots.

Naaptol- Our Management Naaptol is registered as Naaptol Online Shopping Pvt Ltd, headquartered in Mumbai, Maharashtra is an ecommerce portal.

CEO – Mr. Manu Aggarwal

COO – Mr. Hemant Bishnoi

CFO – Mr. Yusuf Khan

Naaptol NAAPTOL implies delivering quality product at an competitive and economical price. Our aim is to empower all consumers and take home shopping to every doorstep.

Naaptol- Why Us? Today NAAPTOL is in a completely different league and beyond competition.

Unique Selling Points Naaptol was first brand to launch concept of comparison

shopping in India. We Promote-Sell-Support in 9 different languages. We are

the only e-commerce company with such extensive presence.

The Only Brand which is utilizing Print-Broadcast-Web.

We are present in 28 states, with more than 5 Lakh products & over 10 Lakh offers.

Naaptol- Why Us? …… cont.

Today NAAPTOL has 2 contact centers at Delhi/NCR & at Hyderabad. Each of these cities have a warehouse as well.

Customer Base : Unlike any other e-commerce company, Naaptol is the one with widespread reach. Not only we promote in different languages but we also ensure support in 9 languages:

Hindi. English Bengali Oriya Guajarati Tamil Telegu Kannad Marathi

Shopping Experience @ Naaptol 1. COMFOT

Anytime shopping Armchair shopping Easy payment option

2. ASSURANCE

Only Credible brands & quality Products Quality assurance Trained manpower

3. RELIABILITY

Value for Money No Extra hidden cost Honest policies.

Naaptol- Our Publication Network

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Broadcasting

Newspapers

Web

NA

AP

TO

L

Naaptol- Our Network

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BROADCASTING – How Does It Work? Television reaches nearly every household of our market. At Naaptol broadcasting is only limited to advertisement of our product.

• Exclusive rights on air slots with CINEMATV & CINE21.

• We promote on more than 25 TV channels. • Message is delivered to viewer at convenient time while they are

relaxing. • Creatively with sight, sound, color music, motion & emotion. • It creates & multiples face-to-face selling power. • Gives live demonstration of product make, use & feel.

Naaptol- Our Network

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PRINT – How Does It Work? Print or newspaper is another impactful medium which we use to showcase our products and deals. It takes our unique product line right inside customer’s living area and compels readers to consider our beneficial & attractive offers. We currently are advertising in 65(+) publications.

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Naaptol WEB

Naaptol- Our Network

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WEB – How Does It Work?

Electronic Commerce, commonly known as e-commerce or e-com facilitates buying products & services through internet.

Naaptol showcases it’s product catalogue through it’s website www.naaptol.com.

Products have been categorized in 16 sections which are further divided in more than 65 subcategories.

User friendly website which is extremely easy to navigate.

Special offers and facilities available with online shopping.

Naaptol

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Business Transactions

Print 60%

TV Adverts 30%

Retail 10% • Sixty percent of our business today comes

from reaching out to the consumers, through the print advertisements.

• Thirty percent of our business comes in from reaching out to consumers through TV advertisements.

• And about 10% of our business comes from the retail space.

Naaptol- Line Of Working Naaptol is not a manufacturer for any product.

• Naaptol has tie ups with vendors and we publicize their products.

PUBLICIZE

• Customer can place order through our website or at our customer contact center.

Order

• We have our courier partners to collect product & deliver to customers.

Deliver

• We offer 24 *7 support to explain & resolve any concerns which customers may have.

Support

Naaptol- Pillars

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SOURCING

BROADCASTING

CUSTOMER INTERFACE

LOGISTICS

Naaptol- Sourcing Dedicated & Efficient Marketing Team

16+ product Categories, 65+ sub categories

More than 450 Vendors

Innovative & Exclusive Products

SOURCING > BROADCASTING > CUSTOMER – INTERFACE > LOGISTICS

Naaptol- Broadcasting Exclusive Air slot rights with 24*7

Channels CINEMATV & CINE21

Best TV presenters

Great Offers

Best value for money products.

SOURCING > BROADCASTING > CUSTOMER – INTERFACE > LOGISTICS

Naaptol- Customer Interface Multiple, Convenient & Approachable access

points.

Telephone – SMS - Website

24 * 7 availability .

SOURCING > BROADCASTING > CUSTOMER – INTERFACE > LOGISTICS

Naaptol- Logistics

Delivering products through leading domestic & international logistic players.

Service footprints all over India.

SOURCING > BROADCASTING > CUSTOMER – INTERFACE > LOGISTICS

NAAPTOL delivers products all across the country. We have warehouse at Delhi & Hyderabad.

Naaptol- Vision For Future

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Today we are looking at a major revamp of our strengths and resources and targeting at 10 fold growth in coming few years.

Facilitate nearly 50,000 transactions a day. Increase market share and presence in Tier 2 & Tier 3 cities. Extensive support to our customers.

Naaptol- Reach Out To Us

Dial Our Number 0922-353-7000, 0922-358-2000, 0922-347-3000……

SMS US

Naaptol @ 58888

Visit Our Website.

www.naaptol.com

E-mail Us

support.crm@naaptol.com

NAAPTOL has it’s customer contact center in Delhi & Hyderabad. To get in touch with us customers can: