Future of Retail Industri in Intial
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Transcript of Future of Retail Industri in Intial
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A PROJECT REPORT
ON
FUTURE OF RETAIL INDUSTRIES IN INDIA FROM
CUSTOMER PROSPECTIVE AN EMPERICAL
STUDY
Submitted by:
HARSH AGARWAL
ENROLMENT No:
Under the guidance of:
MS. M.R JAIN
UTTARANCHAL INSTITUTE OF MANAGEMENT
Submitted by:
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Contents
1. Acknowledgement.
2. Introduction of Unitech Ltd.
3. Introduction- Metro Walk Mall.
4. Research process.
5. Data collection.
6. Data analysis.
7. Catchments analysis.
8. Market survey.
9. Local market survey
10.Recommendation/Conclusion
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Acknowledgement
This is to certify that Harsh Agarwal of JIMS have
completed the project on performance of metro walk.
I am thankful to my senior colleagues Mr. Kumar
Gaurav & Mr. Shahid Nissar for the immense support
that I have got from them. Without their assistance, I
would not have completed the project fruitfully.
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INTRODUCTION
Retailing consists of the business activities involved in selling goods and
services to consumers for their personal, family, or household use. Itincludes every sales of goods and services to the final customer.
Retailing as an industry
Retailing is world's largest private industry with annual sales over $ 6600
billion. Wal-Martannual sales over $ 250 billion. It has share of 2.3% of
U.S. G.D.P. There are nine retailers in Fortune 100, which highlights the
importance of retailing as category. According to a market estimate after
agriculture, retail is the largest single sector, both in term of turnover or will
as employment in India. With market size of $200 billion. The report said
the Indian retail industry is in revolution phase. Organized retailing in India,
which account for less than 4%, is likely to grow four fold in the next five
years. That means it will grow from current size of around $4 billion (Rs.
17,000Crore) to around $15 billion (Rs. 66000 Crore) the neighborhoods
corner shops estimated at70 million across the country, and village Melas
characterize the unorganized and fragmented nature of retailing in India.
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RETAILERS INDIA
1) K. Raheja Group
- Shoppers stop
- Home Stop
- Mother care
- Hyper city
- Crossword
- Planet M
2)
- Tata Trent
- Westside
- Star India Bazaar
- Landmark
3) RPG Group
- Spencers supermarket
- Spencers daily
- Spencers hypermarket
- Music world
4) Reliance Group
- Reliance fresh
- Subhiksha
5) Bharti Group
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6) Aditya Birla Group
7) Caf Coffee Day
8) Pantaloon retail (I) Pvt. Ltd
- Pantaloons
- Big bazaar
- Food bazaar
- Fashion station
- All Blue sky
- E Zone
- Collection I
- Home Town
- Central Mall
9) Godrej Group
- Godrej Aadhar
- Natures Basket
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FUTURE OF RETAIL IN INDIA
The retail industry in India is largely unorganized & predominantly consists
of small , independent, owner-managed shops. Retailing is INDIAs largest
industry in terms of contribution to GDP& constitutes 13% of GDP. There
are around 5 million retail outlets in India. There are also an uncounted
number of low cost kiosks (tea stalls, snacks centre, barber shops, etc) &
mobilevendors. Total retail sales area in India was estimated at 328 million
sq.mt.in 2001, with an average selling space of 29.4sq.mt. per outlet. In
India the per capita retailing space is about 2sq. ft, which is quite low
compared to that of developed economies. n 2000, the global management
consultancy AT Kearney put retail trade at 400,000 crore , which is expected
to increase to Rs.800,000 crore by year 2005 an annual increase of
20%.According to the survey, an overwhelming proportion of the
Rs.400,000 crore retail market is unorganized. In fact only a Rs20,000 crore
segment of market is organized. There is no integrated supply chain
management outlook in Indian traditional retail industry. Food sales
constitute a high proportion of the total retail sales. The share was 62.7% in
2001,worthapprx. Rs 7032.2 billion, while non food sales were worth
Rs.4189.5 billion. However the non-food retailing sector registered faster
year-on-year growth than the food sales sector. The trend to market private
labels by specific retail store is catching on in India as it helps to mprove
margins. The turnover from private labels by major retail chains was
estimated at around Rs 1200 million in 2001.
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CURRENT SCENARIA OF INDIA RETAIL
- Unorganized market; Rs. 583,000 crores.
- Organized market; Rs. 5,000 crores.
- 5 x growths in organized retailing between 2000-2005.
- Over 4000 new modern outlets in last 3 years.
- The 3 top modern retailer control over 750,000 sq. ft of retail space
- Over 400,000 shoppers walk through their doors every week
- Growth in organized retailing on par with expectations and projection
of the last 5 years : on course to touch Rs 35,000 crore or more by
2005-06
Table 2. Growth in Retail Outlet (Million )
Year Urban Rural Total
1978 0.58 1.76 2.35
1984 0.75 2.02 2.77
1990 0.94 2.42 3.36
1996 1.80 3.33 5.13
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Table 1.3 Composition of Urban Outlets
Retail Outlet Composition
Grocers 34.7%
Cosmetic stores 4.0%
Chemist 6.3%
Food stores 6.6%
General Stores 14.4%
Tobacco , pan stores 17.0%Others 17.0%
Table 1.4 Composition of Rural Outlets
Retail Outlet Composition
Grocers 55.6%
Genera Stores 13.5%
Chemists 3.3%
Others 27.6%
Retailing in India
- Diversities differentiates itself from the standard development of
modern retail anywhere in the world.
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- Conventionally, retailers focus on homogeneity and continuity in
order to derive benefits of scale and efficiency in their system.
- Globally, retailers develop two or three major formats which are
largely standardized, may not work in India.
- Significantly large, truly pan-Indian, multi-format modern retailing
model needs to be developed in India.
- The Indian market will provide the footsteps to develop a model for
globalizing retailing.
- This will be the biggest contribution of Indian retailers to the world.
- Indian retailers can establish thought leadership is in the field of
technology.
- Unlike in developed countries, Indian retailers do not have legacy
systems on which they have to build their technology platform.
- As retail grows and develops fresh technology-led solutions, India
will take a leap and the next generation retail technology solutions
may well come out of India.
- Usage of RFID and the next practices in technology-based retail
solutions may well emerge from Indian retailing.
- Indian retailers would do well to develop their own systems and
benchmarks that are admired and followed the world over.
Next 3-5 years are tough for retail biggies
- The retail sector is expected to grow 40% to $427 billion by 2011.
- By 2017, organized retail will be 15-20% of the total retail market.
- Total retail market $ 800-billion by 2017.
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- Impact on rural incomes and urban prices will be real and positive.
- Organized retailing in India will need painstaking, often frustrating,
effort to chisel out India-ready business models, retail formats and
delivery models.
- Products, Properties, People and Profitability are going to be huge
challenges.
- The real estate prices and shortage of talented staff, the run-up
expenses for growth are going to shoot up sharply.
- Significant delay in completion of shopping malls by developers
and unreasonably high property prices is adversely affecting the
growth of the sector.\
- The situation is expected to improve in 2009, when a large, and
probably an oversupply of retail space is expected to come on-
stream.y the year 2010, it is expected that there will be around 500
shopping malls, adding over 250million square feet of retail space.
- Its' just the first phase of retail playing out in India currently, where
lot of players are merely land-grabbing'.
- In second phase the focus will be on creating differentiation. And in a
couple of years, half of the new entrants of today will simply die.
- In 2008, the competitive landscape is also expected to unfold with
many large entrants finally launching their operations.
- Understanding, interpreting and catering to Indian consumer behavior,
taking into account the social diversity in the country will be crucial to
the success of new players.
- New formats in specialty retail, wholesale retail and luxury retail are
expected to emerge.
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- The next few years will provide the answers to the most crucial
questions on the sustainability of modern retailing in India.
- Whether the Indian consumer market can sustain such large growth in
modern retail, whether more and more people will join the consuming
class and what the real market size in small cities will be, become
clearer.
- By 2010 a conclusion on the consumption potential in India can be
reached.
- No one can stop the growth of modern retail and the consequent
impetus to consumption and development in India.
- No one can stop an idea whose time has come
Where is the opportunity?
Retailers inspired by the Wal-Mart story of growth in small town America
are tempted to focus on smaller towns and villages in India. However, a
careful analysis of the town strata-wise population, population growth,
migration trends and consumer spend analysis reveals a very different
picture for India. As per our estimates, the share of the 35 towns with a
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present population of greater than 1 million in India's total population would
grow much faster than their smaller counterparts, from 10.2 per cent today to
reach 14.4 per cent by 2025. Simultaneously, the share of these towns in the
overall retail market would grow from 21 per cent today to 40 per cent by
2025.Within these top 35 towns, an estimated 70 to 80 per cent of retail
trade could be in the organized sector. This is similar to the experience in
China, where in cities like Shanghai and Beijing, the organised sector
accounts for 70 to 80 per cent of overall retail trade in certain categories.
Retailers should therefore focus on the top 37 towns in the next decade, as
the opportunity in smaller towns .
OBJECTIVES OF THE STUDY:
PRIMARY OBJECTIVE:
1. Study about the future prospect schemes run by the mall..
2. Study the customer approach towards the mall..
3. Study about the floor operations in a shopping mall..
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4. Comparative analysis of all retailers in this section to differentiate
with other competitors.
SECONDARY OBJECTIVE:
1. Understand the customer behavior inside the mall.2.
2. Customers expectation from the mall.
3. Gather all the information about all the competitors.
4. All details about the loyalty scheme in retail sector.
5. To make suggestion towards the improvement in loyalty schemes.
6. To make suggestion towards STORE PATRONAGE.
Introduction of Unitech Ltd.
An undisputed real estate leader, established in 1971, and the first to
receive the coveted ISO: 9001-2000 status in North India, today, Unitech
Ltd. Is among the top 25 real estate companies in the world. Developers of
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some of the finest international styled residential, business and retail
communities, unitech pioneered the concept of self contained living habitats
that complement nature. Each one of its projects offers over 70% to 90% of
green cover, even as these come complete with club houses, creativity
centres, centers parks, schools multiplexes, amphitheaters and soho styled
commercials districts
Unitech has brought many first to the Indian real
estate sector
Leader in execution quality First to receive the prestigious
ISO: 9001-2000 Certification for design, planning, construction and
marketing to real estate in the National Capital Region.
Leader in conceptualizing new formats First real estate
developers to foray beyond traditional commercial/ retail real estate.
- Conceptualized The Great India Place a 1.5m sq.
ft. mall, as part of an amusement park at Noida {first of its
kind in India an integrated water park}
- First to bring leading retailers under one roof
Signed up almost all major organized retailers in the country
including shoppers stop lifestyles pantaloons globus and big
bazaar for its mall in Noida.
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Pan-India footprint-Acquired a pan India footprints in an
industry which is predominately localized .it has land banks and/or
projects executed in cites including, Agra, Bangalore, Chennai,
Chandigarh, Gurgaon, Kochi, Kolkata, Lucknow, Mohali, Mumbai,
New Delhi, Noida and Varanasi. It is also present outside India with
offices located in Singapore and Dubai.
Corporatised commercial real estate management -.
Formed unitech Corporate Park, a holding entity of sic commercialparks, floated on the London stock Exchange.
Brand-neutral hotel partnership model - Tied up with
Marriott to develop business hotels. Has also tied up with the
Carlson Group.
Largest wealth creators in India A recent BCG study
ranked unitech limited as the No. 1 company in India, cutting across
sectors, in terms of the returns it provided to the share holders.
Indeed its share priced has been one of the most rewarding in the
entire capital market history of India
Only real estate company ad on date to be part of the
NIFTY- It is also a listed entity in London. In addition, Unitech
Limited is the longest listed real estate company in India
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Introduction
Metro-walk Mall
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Delhi has no dearth of malls dotting its cityscape. But if huge retail outlets
and food courts is all they spell for you, head to the Metro Walk. Located in
Rohini, this recreation center offers a mix of retail, food and entertainment
which is uniquely its own.
Metro Walk is one of the biggest malls in the capital and, apart from retail
and food outlets, it also boasts of an excellent Amusement park - Adventure
Island - with several rides and swings imported from outside.
For foodies there are all possible types of cuisines available at the mall in the
form of both, stand-alone restaurants as well as food court kiosks. Fromburger at McDonalds to Pizzas to Chaat to Chinese - it's all available out
here.
The retail environment at Metro Walk is spread across 2.21 lakh sq.ft
and is anchored to the park. This retail development has both a fun /
amusement / impulse driven retail mix as well as convenience
shopping options for an extended catchment area. It overlooks a large
lake which acts as the separator between the mall building and the
park. It also has a small area (3.5 acres) dedicated to POGO branding.
There are total 78 retail shops including eating joints. You will find
many of the major brands.
Food & Beverage Outlets : KFC, Punjabi by Nature, Fast Trax, Spoon
the Food Court, Pizza Hut, Yo China, Nirula's, Pind Balluchi, FlamingWok, Gola Sizzler, Baskin Robins, Ruby Tuesday, Barista, Costa
Coffe, McDonald's, Cafe Coffee Day, Geoffrey's & more..............
Retail Outlets: Adidas, Levis, Reebok, Pantaloon & many more...
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Metro Walk, Rohini is a plush shopping mall in Delhi. Located in Delhi, the
Metro Walk is every shopaholic's paradise. From international brands to the
electronic gadgets, the Metro Walk Rohini in Delhi offers a host of items for
the buyers. Recently Pantaloons in Delhi has opened its retail store in Metro
Walk Rohini in Delhi. Situated at the western side of Delhi, Rohini is a
residential area and Metro Walk is a stunning shopping mall located in this
area. This shopping mall in Delhi also has an amusement park which allures
the kids and adults. Indian Holiday offers information on Fast Facts on
Metro Walk in Rohini in Delhi.
Location :- It is located in Western Delhi in Rohini.
How to Reach :- Tourists can take auto rickshaws, taxis, buses or the
Metro-Rail.
Preferred Timings: - It remains open on all days.
Nearest Shopping Venues:
There are a number of shopping malls in Delhi apart from Metro Walk,
Rohini like Gold Souk, CTC Plaza, Ansal Plaza, Select City, GIP etc.
Nearest Tourist Attractions:
Birla Mandir
Mughal Garden
Crafts Museum
Shalimar Garden
Nearest Metro Station:- Rohini Metro Station
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Nearest Airport :- Indira Gandhi International Airport
Nearest Railway Station :- Old Delhi Railway Station
The Metro Walk Mall & Adventure Island
The Rohini Amusement Park is sprawled over 62 acres in North West
Delhi.
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The project encompasses a shopping mall - Metrowalk and Adventure
Island, a world class amusement park and a water park.
It is the result of 50% partnership between Unitech and International
Amusement Ltd., tpromoters of Appu Ghar. People are coming from
South Delhi & Gurgaon too even though it's located in West Delhi &
Near North Delhi.
Parking : Very Spacious overground parking
Amusement park
Area in acres: - 62 Acres of Amusement park with a retail complex of 2,
00,000 sq.ft
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Local Architects: - Ashok Dhawan
Consultants: - Oru bose and Associates and Forrec Ltd.
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The amusement park contains about 26 rides and attractions. All the
rides here are imported from the suppliers who supply to international
amusement parks like Disneyworld, Universal and Six Flags. The
water park offers many rides there.
Schools Get A Break - Adventure offers a host of specialpackages for schools and other educational instituations A Fun Filled
Trip at the park for sure.
The Family Pass - Apply for a special card for an unlimited access
to the world of "Adventure Island". This pass offers you a host of
privileges like welcome drink, special offer onMerchandises and
Rides like Twister, Spalsh Dunk etc.
Corporates - Adventure Island is one of the preferred destinations
to celebrate organisational achievements and motivate the employees.
The park has been designed in a manner that every individual realises
that they share the same organisational goal.
Rides at Adventure Island :
Cyclone
Bush Buggies
Flip Out
Space Jump
Fire Brigade
Wild Wheels
Z Force
Sidewinder
Derby Devils
Sky Riders
Lighting Bold
Twister
Splash Dunk
Air Bus Float Boat
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The Rohini Amusement Park is sprawled over 62 acres in North West Delhi.
The project encompasses a shopping mall-Metrowalk and Adventure Island,
a world class amusement park and a water park.
The retail environment - Metro Walk is spread across 2.21 lakh sq.ft and is
anchored to the park. It overlooks a large lake which acts as the separator
between the mall building and the park. The amusement park contains about
26 rides and attractions. It also has a small area (3.5 acres) dedicated to
POGO branding.
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REVIEW OF LITERATURE
REVIEW OF CONCEPT AND THEORIES:
The above given definition of customer loyalty includes both behavior &attitude, which
can result in four possible situations When both attitude & behavior are weak , it means
no loyalty exists , weak attitude indicates the customer may not have any liking for the
brand & the store. While weak behavior means that the purchase of the brand or visiting
the store is sporadic. When the attitude & behavior are strong , it means that the customer
has a strong brand or store loyalty. The remaining two situation cases are interesting.
When behavior is high but attitude is low, it can be said that the customer has spurious
loyalty, i.e the customer may buy the same brand again & again or shop at same store
regularly but may not have ATTITUDE Strong Weak
Excellent customer service is another key element in gaining customer loyalty. If a client
has a problem, the company should do whatever it takes to make things right. If a product
is faulty, it should be replaced or the customer's money should be refunded. This should
be standard procedure for any reputable business, but those who wish to develop
customer loyalty on a large-scale basis may also go above and beyond the standard. They
may offer even more by way of free gifts or discounts to appease the customer. Some of
Loyalty Latent
loyalty
Spurious
Loyalty
No loyalty
STRON
WEAK
ATTITUD
STRONG BEHAVIOUR
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the common bases for attracting customers are having dedicated employees, variety,
unique merchandise & superior customer service. But the challenge for the retailer is to
have a loyal database of customer, who will be unwilling to switch their loyalty. The
strategies are built after:1. Developing a clear & specific positioning strategies.
Making customer develop an emotional attachment with the retailers product offerings.
In a bid to strengthen relationships with their customers marketers are showing renewed
interest in customer loyalty programs. But how effective are these programs?
Surprisinglygiven their current popularitythe evidence is equivocal. Research on
normal patterns of loyalty in established competitive markets suggests that in many
cases it is hard to obtain exceptional advantages through the launch of a loyalty program.
Also, competitive forces tend quickly to erode any differential gains .Before introducing
a loyalty program, managers would be wise to fully cost it (including development,
marketing and on-going costs), and compare these costs with a realistic assessment of the
benefits of the programan assessment that goes beyond the rhetoric of relationship
marketing .Here we argue that to stand the best chance of success under tough market
conditions, a loyalty program mustenhance the overall value-propositionof the productor service. This in turn will help tomotivate buyers to make the next purchaseof a product, and therefore support other aspectsof the firms offensive and defensivemarketing strategy.
Claimed Benefits of Loyalty Programs
Advocates contend that loyalty programs are more profitable to a firm because
(a) The costs of serving customers are less
(b) Loyal customers are less price sensitive
(c) They spend more with the company, and
(d) They pass on positive recommendations about their favorite brands/suppliers.
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RESEARCH METHODOLOGY
Research methodology is a way to systematically solve research problem. In it we study
the various steps that are generally adopted by researcher in studying his research
problem along with the logic behind them. It is necessary for a researcher to know not
only the research methods/techniques but also the methodology. It may be noted, in the
context of planning & development, that the significance of research lies in its quality
and not in quantity. Researchers should know how to apply particular research
techniques, but they also need to know which of these methods or techniques, are
relevant and which are not, and what would they mean and indicate and why
The various stages to solve the research problem as shown in following diagram :-
RESEARCH PROBLEM
RATIONAL SCOPE OF STUDY
RESEARCH DESIGN RESEARCH METHODOLOGY
TYPES OF RESEARCH
SAMPLING DESIGN
TECHNIQUE OF SAMPLING
SAMPLE POPULATION
SAMPLE FRAME
SAMPLE UNIT
SAMPLE SIZE
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DATA COLLECTION
PRIMARY DATA
SECONDARY DATA
DATA COLLECTION :-
PRIMARY SOURCE:-
The method of data collection is done by the way of survey , this is a process
where by first hand information is collected. This method is needed for meeting the
specific objective of research study. I have collected primary data in the form of filled
structured questionnaire by customer . In first questionnaire . I collect whole data aboutcustomers feedback. In second I collect all the data regarding to comparative analysis .
SECONDARY SOURCE :-
The secondary data was collected in the form of company profile and product
profile from the Web site of Pantaloons. Some of other website are also referred . For
collecting the required data the CSAS on the mall were also consulted . The data has
helped in ascertaining the strategies and approach of major players in market. Thus the
study involved collection analysis and interpretation of a lot of data relating to this
sector. The data is collected from various sites, books., journals etc.
SAMPLE DESCRIPTION: After deciding on the research approach and instruments, the
marketing research must design the sampling plan:1.
SAMPLING SIZE
The target for this the customers who come for shopping inside the mall.
Sample size of the study is 200 customers who come for shopping inside the
mall.
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SAMPLE SELECTION PROCEDURE:
Since it is the survey of customer, to obtain an unbiased result the customers
sample from the population were interviewed randomly. So the sampling technique
chosen for the research is Random sample technique. Every customer inside the mall had
an equal chance of being interviewed.
SAMPLE UNIT:-
The customer who come for shopping inside the mall is the sample unit.
CONTACT METHOD:
Personal approach to each and every customer for all surveys and interviews were
the Contact method used for obtaining a proper and detailed feedback. A face-to-face
Interaction took place with each sample representative.
The data collected through questionnaire was properly classified and tabulated in the
form of a report. These reports formed the basis for the comparative analysis and drawing
inferences there from. From the inferences drawn certain conclusions and
recommendation were made.
FIELD WORK:
The fieldwork was conducted for a period of 15 days for both the research. Interviews
were conducted inside the mall by face face interviewing.
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RESEARCH
Purpose of research:- To evaluate the performance of metro walkmall and citing reasons for the same.
Importance and relevance of research: - The research process
would enhance the performance of the mall and disclose reasons for
its not so good performance inspite of having all the necessary
features that a good mall should possess. More over it would add to
the suitability (Unitech LTD) the relevant knowledge for the
performance of malls in varied regions.
Origin of problem: - Sudden withdrawal of the outlet by the
various franchisee owners due to poor sales.
Methods of research:
Authorization of Research: This research work is done as per the order
and permission given by Unitech Ltd.
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Data collection: Data collection has been done from the following
sources.
Primary data: primary data are collected through questionnaire by
personal interview with the customers at the mall exit gate.
Secondary data: secondary data are collected from various company
newsletters, internet.
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DATA ANALYSIS & INTERPRETATION:
After collection of data, these data has been filtered out, codified, tabulated
and grouped. To interpret the data various types of charts are used in the
research project.
Time visited
1-5
51%5-10
30%
10+
19%
1-5 5-10 10+
Sample size:-200
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Age Group
-18
6%
19-25
37%
26-30
34%
31-40
20%
41+
3% -18
19-25
26-30
31-40
41+
Sample size: - 200
Purpose of visit
Only passing
through
61%
Shopping/brows
ing
39%
Sample size: - 200
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Awareness level
DLF
18%
Unitech/Appugh
ar
36%
Other
14%
Don't know
32%
Sample
size: -
200
Sample Size: - 200
Parking Facility
Easy
parking
41%
Expensive
23%
Others
3%
Plenty of
Parking
13%
Value ofmoney
20%
Easy parking Expensive Others
Plenty of Parking Value of money
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House hold income
less than 2 lacs
21%
2-4 lacs
44%
4-6 lacs
22%
above 6 lacs
2%
Nill
11%
less than 2 lacs 2-4 lacs 4-6 lacs above 6 lacs Nill
Sample size: -200
Sourses of awarnes
Friends\Family
59%Magines
9%
Newspaper
23%
Radio
9%
Friends\Family Magines Newspaper Radio
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Sample size: -200
Occupation
Other
11%
Salaried
50%
Self-
employed
20%
Student
19%
Other Salaried Self-employed Student
z
Expenditure by customer
Amusment park
7% Man &
Woman's wear
26%
Food court
20%
Nill
38%
Other
9%
Amusment park Man & Woman's wear Food court Nill Other
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CATCHMENT ANALYSES
Catchments area
Sectors
The region mainly encompasses Delhi Development Authority flats LIG (Lower Income Group), MIG (Middle Income Group). The residential
colonies here are accompanied by sprawling parks and adjacent bus stands.
It has 25 sectors. Sector 3 is the biggest sector and sector 2 is the smallest
sector in Rohini Sub City.
Parks, Malls and Multiplexes
The famous and very big park named known as Swarn Jayanti District Park
also known as Japanese Park in Rohini Sub City, District Park near Rohini
east metro station is also very famous and well developed... An amusement
cum shopping park known as Metro Walkis in Rohini which is becoming a
very popular place to shop and hang around in all over Delhi.M2K Rohini is
also a place where one can chill out with in.
Lots of other shopping malls are also there and many coming up in here.
Popularity
http://en.wikipedia.org/wiki/Delhi_Development_Authorityhttp://en.wikipedia.org/wiki/Metro_Walk_(Delhi)http://en.wikipedia.org/wiki/Delhi_Development_Authorityhttp://en.wikipedia.org/wiki/Metro_Walk_(Delhi) -
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The best known sectors of Rohini are sector 7, sector 8, sector-13 and sector-
9 which have high rise apartment complexes. Star Apartments in Sector - 9
is the first group housing society of Rohini.With Attam Vallabh (Jain)
apartment in Sector-13
Malls
Area: East Delhi
Laxminagar: V3S Mall
V3S Mall is a shopping mall cum multiplex at Laxmi Nagar District Centre.
The USP of the mall is its specially planned entertainment centre where pool
tables, air hockey, latest video games, bowling alleys and a variety of indoor
games engage one and all.
Location: Laxminagar, New Delhi
Parking: No reserved parking for reduced mobility
Restroom: Accessible with appropriate signage
Area: North Delhi
Pitampura: M2K Mall
Targeting the high-spending, high-density population of West and North-
West Delhi, M2K-Pitampura with exclusive entertainment, dinning,
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shopping and leisure facilities in a fully and centrally air-conditioned
integrated complex ensures a fun-filled time to the families who want to
spend an evening together.
Location: Community Centre Road no 44, Pitampura
Parking: No reserved parking for reduced mobility.
Steps: Accessible. Entry/Exit step free.
Restroom: Accessible with appropriate signage
Rajouri Garden: TDI Mall
This complex is strategically located in West very near to Rajouri Garden
Market and is a part of Shivaji Place District Centre: the Hub of West Delhi.
Location: Rajouri Garden, S2, S3, and Lodhi Road, New Delhi
Parking: No reserved parking for reduced mobility.
Steps: Not Accessible. Entry/Exit with steps.
Restroom: Accessible with appropriate signage
Rajouri Garden: Lifestyle Mall
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This complex is strategically located in West very near to Rajouri Garden
Market and is a part of Shivaji Place District Centre: the Hub of West Delhi.
Location: Rajouri Garden, S2, S3, and Lodhi Road, New Delhi
Parking: No reserved parking for reduced mobility.
Restroom: No separate restroom for the disabled
Raja Garden: West Gate Mall
Location: Shivaji Place District Center, Raja Garden, New Delhi
Parking: No reserved parking for reduced mobility.
Steps: Not Accessible. Entry/Exit with steps.
Restroom: No separate restroom for the disabled
Rajouri Garden is a popular market and residential neighborhood in west
Delhi. The population includes a heavy majority of Punjabi Hindus and
Sikhs settled in Delhi after India's partition. The Main Market and NehruMarket are the two key markets. The residential neighborhoods include a
significant number of private houses and the the Red, Green and Yellow
DDA Apartments as well. The area also includes several schools including
-New Era Public School -Guru Nanak Public School -Cambridge Foundation
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Rajouri Garden is also home to many western style indoor shopping malls.
These malls are located conviently next to the Rajouri Garden metro stop.
The malls include, TDI Mall, TDI Paragon Mall, Shoppers Stop, City
Square, West Gate Mall, and Paradise Mall. All of these malls are quite
technologically advanced and feature great parking space and a nice
ambiance. Rajouri Garden has risen a lot since these malls have been made.
Surrounding areas to Rajouri Garden are Subhash Nagar, Shivaji Enclave,
Tilak Nagar, Shiv Nagar, Vishal Enclave, Ashok Nagar, Tihar Village, Hari
Nagar and Shivaji Place
http://en.wikipedia.org/wiki/Tilak_Nagar%2C_New_Delhihttp://en.wikipedia.org/wiki/Shivaji_Place_District_Centrehttp://en.wikipedia.org/wiki/Tilak_Nagar%2C_New_Delhihttp://en.wikipedia.org/wiki/Shivaji_Place_District_Centre -
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ROHINI
Total Sector: - 30 Approx.
Sector: - 1,2,3,4
1. Total no Houses: - 5000 to 6000
2. Category: 1. Upper Middle class =40%
2. Middle class 60%
3. Car owner: - 60% to 70%
4. Two wheeler: - 80% to 90%
5. Air condition: - 60% to 70%
Sector:- 5
1. Total Houses: - 4000 to 4500
2. Category: - 1 Upper Middle class:- 40%
2 Middle class: - 60%
3. Car owner: - 55%
4. Two wheeler: - 80%A
5. Air condition: - 60%
Sector:- 6
1. Total house: - 6000 to 65002. Category: - 1. Upper Middle class: - 30%
2. Middle class: - 70%
3. Car owners: - 30% to 35%
4. Two wheeler: - 80% to 85%
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6. Air condition: - 40% to 50%
Sector: - 7
1. Total house: - 2000 to 2500
2. Category: - 1. Upper Middle Class: - 40%
2. Middle Class: - 60%
3. Car owners: - 30% to 40%
4. Two wheeler :- 80% to 85%
5. Air condition:- 50% to 55%
Sector: - 8
1. Total house: - 1500 to 2000
2. Category: - 1. Upper Middle class: -60%
2. Middle class: - 40%
3. Car owners: - 60% to 70%
4. Two wheeler: - 80% to 90%
5. Air condition: - 50% to 60%
Sector:- 9
1. Total House: - 5000 to 5500
2. Category: - 1. High class: - 15%
2. Upper middle class: - 45%
3. Middle class: - 40%
3. Car owners: - 80% to 90%
4. Two wheeler: - 95%
5. Air condition: - 90%
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Sector:- 10
1. Total house: - 3000 to 3500
2. Category: - 1. High class: - 20%
2. Upper middle class: - 60%
3 Middle class: - 20%
3. Car owners: - 90% to 95%
4. Two wheeler: - 80%
5. Air condition: - 90%
Sector:- 11
1.Total House: - 4000 to 4500
2.Category: - 1. High class: - 10%
2. Upper Middle class: - 35%
4 Middle class: - 55%
3. Car owner: - 70%
4.Two wheeler: - 80%
5. Air condition: - 75%
Sector:- 14
1. Total house: - 2000
2. Category: - Upper Middle class: - 55%
4. Middle class: - 45%
5. Car owner: - 75%
6. Two wheeler: - 80%
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7. Air condition: - 75%
8. 25% people are on living rent
Sector:- 15
1. Total houses:- 3000 to 3500
2. Category: - 1. Upper Middle class: - 60%
2. Middle class: - 40%
3. Car owners: - 60% to 65%
4. Two wheelers: - 90%5. Air condition: - 75%
Sector:- 16
1. Total houses: - 2000 to 2500
2. Category: - 1. Middle class 30%
2. Lower class 70%
3. Car owners: - 30%
4. Two wheelers: - 65%
5. Air condition: -20%
Sector: - 18
1. Total houses: - 3000 to 3500
2. Category: - 1.Upper middle class 60%
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2. Middle class 40%
3. Car owners: -85%
4. Two wheelers: - 90%
5. Air condition: - 80% to 90%
Sector: - 24,25
1. Total houses: - 2500 to 3000
2. Category: - 1. Middle class 35%
2. Lower class 65%3. Car owners: - 40%
4. Two wheelers: - 75%
5. Air condition: - 45%
Pitampura
1. Total houses: - 7000 to 7500
2. Category: - 1. High class 25%
2. Upper Middle class 45%
3. Middle class 30%
3. Car owners: - 85%
4. Two wheelers: -90%
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ROHINI MARKET
Total Sector: - 30 Approx.
Sector: - 11
Market: - D.D.A, Shankar chowk
Segment: - Medical shop, Electronic shop, Restaurant, FMCG
Outlets, Spencers outlets, Big Apple outlets
Distance: - 1km away from Metro walk Mall
Location: - Walking distance
Sector: - 17
Market: - Wednesday Bazaar highly impact full
Segment: - Small shops, Appreals, Electronics, Home items
Distance: - 3 km from Metro walk Mall
Comments: -1. Low margin product/ not branded
2. Middle level and highly level residence area
Left hands side of the road G3C Multiplex
Sector :- 1,2,3,4
Market: - Avantika MarketSegment: - Local market (Appreals, shoes, food, some are Branded
outlets like Raymonds, Samsung, Grasims, Philips, Bata)
Distance: - 5 km from Metro Walk mall
Comments: - 1. Good response
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2. Heavy footfall
3. Easy location
4. Cheap rates
5. Impact full market mostly covered by Rohine
Rohini East
High street market:-
Branded outlets
Appreals, Electronic, FMCG products.
Showroom
Raymonds
Haier (A/C)
Hotspot
Woodland
Liberty
Cotton county
TNG
Action
Richlok- (Appreal outlets)
PITAMPURA
Location: - Metro Station
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Market: - FD market and near to metro station
Outlets in left hand side
Vishal Mega Mart
Reliance fresh
Gift khazaana Gift item
Bata shoe store
Peter England
Rogs (Appreal)
Woodland
S.V Kumar ladies Appreal outlet
Liberty showroom
Music workd
Reebok
Cantabile
Koutons
TQS
Spykar
Hira jewelers shop
Spikier jeans outlet
Titan
Bikaner
Nokia
Charle outlaw
Littles
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Electronic gadgets
Diamond boutique
TQS
Sony
V.Mart
Outlet in Right hand side
Market: - Shiva Market
Home furnishing Accessories
Electronic market
Colour solutions, Tiles, Glass, and Hardware.
Market: - Rama market
Play wood, Bath accessories
Tibetian market/ Monesty market
Appereal shops
shoes shops
fashion accessories
Total shop: - 200
Conclusion: - Highly footfalls on weekend
High street market
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Woodland
Madame
Samsung
World of titan
Red tape
Funky steps
VID
Anarkali
Allen cooper
Cobb
Neva
Metro
Chappell
TNG
Sona tiles
Vasundra jewelers
Metro mart
Numero-uno
Pepe jeans
Netaji Shubash Chandra Palace
Right hand side
Branded outlets
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Reebok
Gifts
BTW
Costa coffee
Pp jewelers
Bachpan
The Loot
Left hand side
Big Bazaar
KFC
Sony
Conclusion: - Nice location, congested parking, large no of footfalls,
families, students, office workers.
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Mall Exit Interview
Good morning/afternoon/evening. My name is ..... From JIMS
Institute. Were presently involved in some research into what people think
of this shopping centre to help with future planning and Id like to get your
views. Can I just check that you are over 15 years of age?
1. How many times have you visited the Mall?
(A) NIL (B) 1-5
(c) 5-10 (D) 10+
2. Have you shopped/browsed in this center today or were you simply
passing through?
(A) Shopping/ Browsing (B) Only passing through.
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3. What area of NCR do you live?
.
4. Which Mall Market do you usually visit and why?
..
..
5. What Stores/ Brand Outlets do you visit?
..
..
6. In the last 12 month, for what purpose have you visited this center
for any?
(A) Shopping/ browsing (B) Fun/ Entertainment city
(C) Food court (D) Window shopping
7. Did you come to this centre today directly from where you work, study,
live, or somewhere else?
(A) Workplace (B) Place of study
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(C) Home (D) somewhere else
How much time did you take to reach the mall from your office/ home /
place of study/ other?
(A) > 15 min (B) 15 to 30 min
(C) 30 to 1 hr (D) > 1 h
8. How many people are shopping with you today?
(A) 2 (B) 3
(C) 1 (D) None
9. Which company has built this Mall?
(A) DLF (B) Unitech/ Appughar
(C) Other (D) dont know.
10 For what specific purpose did you visit the mall?
..
..
11. How much, if anything has you spent on each of these items today.
..
..
12. from which stored did you buy these stuff?
..
..
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13. What are the brands of your choice? Are there any there any missing
brands?
14 What do you like about this centre?
.
.
15. Which centre you think is better than metro-walk and why?
..
..
16. Could you please suggest any improvement for this mall?
.
.
17. From where did you come to know about this mall?
(A) Newspaper (B) Magazine
(C) Friends/ family (D) Radio
18. What is your opinion of the parking facility here?
(A) Easy parking (B) Plenty of parking
(C) Value of money (D) Proximity of parking to shops
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(E) Expensive (F) Other
Finally, Id like to ask a few details about you so that we can understand the
cross section of people we have spoken to. These details are for academic
purpose only and strictly confidential.
Customer profile:
(A) Name (optional)
(B) Age:
a) -18
b) 19-25
c) 26-30
d) 31-40
e) 41+
(C) Sex Male Female
(D) Occupation:
a) Salaried
b) Self-employed
c) Student
d) Other
(E) Highest qualification:
(F) House hold income:
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a) Less than 2 lacs
b) 2-4 lacs
c) 4-6 lacs
d) Above 6
Importance of questions: - The questions would provide
an approximate idea about the preferences of customers, theirstandard of living, annual income, age group, buying behavior
which is vital to know the profile of customers visiting the
mall. Also the data collected may provide knowledge for the
relevant measures required to make changes according to the
pattern of the consumers by the company (Unitech LTD)
Strengths weakness of the method employed: -
Survey with the help of questionnaire is one of the best and
fruitful methods of conducting the research. It provides facts in
objective form. The major limitation of this method that there
may not be enough co-operation of the respondents in case of
open hand questions.
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Sample
The people visiting the mall at different time periods were
constituted as sample for data collection.
The researchers filled the questionnaires after personal
interaction with various visitors.
The data included survey of 200 people visiting the mall
during the period of one month. From 7th may to 7th June
2008.
Survey of catchments area within 5km of radius uses also
conducted.
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Recommendations/ Conclusions
As I have done my summer internships in Unitech LTD, I have studied
the customers who visited metro walk and taken feedback from them aboutMall perception and customer shopping behaviors type of customer visit the
Mall. I also made the analysis about the Rohini market and also studied
about the catchments area of Metro walk, I have observed some
shortcoming, which need improvement, which are as follows-
The mall should be covered as it may cause inconvenience to the
visitors during the summers time besides being fully air-conditioned
as in case of other popular malls like GREAT INDIA PLACE.
There should be reduction in fares of the amusement park in order to
make it economical and more popular among the masses, so that it
may fall within the budget of the common man.
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One or more super markets should be included in the mall in order to
attract customers who do long term purchasing. Moreover, it will
draw their attention to other outlets as well.
Proper sitting arrangement should be there as in case of other malls
constructed by UNITECH like GIP.
Since the mall is a huge one and the visitors spend considerably large
time in it, free drinking water facility should be there at each floor.
Multiplex, discotheque & FMCG outlets should also be incorporated
in the mall if feasible as it may draw a larger crowd towards the mall.
Number of rides for adults should be incremented as they may also
visit the amusement park with the purpose of enjoyment.
Since the mall and amusement park are spread over vast areas, there
should be telephone booths at appropriate places.
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BIBILOGRAPHY:
Internet
Company Articles
Personal Interview
Questionnaire