Future of media buying in a data- driven world Panel chaired by Tess Alps – Chairman, ThinkBox.
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Transcript of Future of media buying in a data- driven world Panel chaired by Tess Alps – Chairman, ThinkBox.
Future of media buying in a data-
driven world
Panel chaired by Tess Alps – Chairman, ThinkBox
Future of media buying in a data-driven world
Panel:Mark Creighton - MindsharePhil Macauley - QuantcastSarah Mansfield - UnileverJonathan Allan - Channel 4Nick Hewat - Guardian
Chair:Tess Alps - Thinkbox
It used to be so simple…
Media agencyAdvertiser
Media owner
Networks and exchanges ‘big data’
Media agency
Ad exchange
Ad network
Advertiser
Media owner
Programmatic (automated buying)including RTB (real-time bidding)
Media agency
Media ownerDSP SSPATD
Ad network
Ad exchange
ATD = automated trading deskDSP = Demand-side platformSSP = Supply or sales–side platform
Advertiser
Acronym hell
Future of media buying in a data-driven world
Panel:Mark Creighton - MindsharePhil Macauley - QuantcastSarah Mansfield - UnileverJonathan Allan - Channel 4Nick Hewat - Guardian
Chair:Tess Alps - Thinkbox
