Future of IT… Beyond Technology
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Transcript of Future of IT… Beyond Technology
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Rebecca JacobySVP and Chief Information Officer, Cisco
Future of IT… Beyond Technology
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
The Future of IT
Everyone and EverythingIs in the Cloud
Hybrid Private and Public Cloud
Core vs. Context
New Ways of Working
Collaboration ShrinksTime and Space
Virtualization of Knowledge
Video ChangesEverything
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Technology and BusinessModel Transitions
Impact of Technology on IT Value
Cost Center
Leading with Technology
Enabling Business
Past Present Future
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Impact of Economics on IT Value
Productivity Agenda
50%25%
25%
Run the Business
Grow the Business
Change the Business
33%
33%
33%
Base Case
45%
30%
25%
Growth Agenda
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Transformation to a Services Organization
Technology
Process
Culture
Architecture Virtualization Borderless Network Collaboration
Process and Operations Investment Planning Core IT Processes
Organizational Change Measuring Success Change Management
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Architecture: Everything as a Service
Borderless Network CollaborationVirtualization
Data Center to ”Cloud”
Client Experience at Enterprise Scale
Secure
Mobile
Global
New Way to Work
Video
Decision MakingAdvantage
New BusinessModels
Network As the Platform
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Process: Investment Planning in the Future
BusinessPartnership
IT Strategic AlignmentArchitectural Review
Strategy Alignment
Corporate AlignmentAnnual Investment
IT Portfolio
Value Discussion
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Culture: Defining Business Value of IT
Operational Functionality
Business Experience
Strategic Growth
Big Bet Oriented Trade 0ffs: Features/Performance
Evolve Experience/Preserve Revenue Acceleration of Business Value
Productivity for Business by Reducing Cost Per Use
Benchmarking/Tiered Services
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Ongoing Cost Process Cycle Time
Cost/Use of Service Tiered SLA
Value of Enablement Time to Enablement
Time to Capability Time to Scale
Acceleration of Value Time/ease to implementation
Time/Cost Saved by Re-Use Time to Provision a Service
Value of IT:
Operational Functionality
Business Experience
Strategic Growth
Business Results IT Effectiveness
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
IT Services View Client Alternatives
Bringing it All Together
QuoteSell Order Bill
Client Experience
Business Service
Foundation Storage “Silver”
Virtual Machine Acceleration
Pricing Identity Management
Offer Config
Partner Space B2B Customer
Data
Network
Demo(plus Custom)
Option 1 Option 2 Option 3
BRD Capability Bill of IT
Reuse Drives Down
Reuse Drives Down
IntegrationService Level Risk
Reuse?Highest
Architectural
Basis
Cost
Scope
Viable?
Reuse ReducesSlowestTime to Capability
Fast (Scale?)
Custom Services External Service
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Culture: Accelerating Change
Organization
Strategic Alignment
IT Change Management Team
Leading in aServices Organization
ITCohorts
The “Individual Readiness” Aspect of the Operating Model
CareerWorkgroup
Leadership Individual
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Services Organization: Operate and Innovate
Operations: 3000 People Make
Architecture Happen
Process: Manage Service
Framework; Drive Consistency
Innovation
Solutions Architects Domain Architects
Enterprise Architecture (Centralized)
Partner Architecture Teams (Federated)
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Virtualization Example: How to Gain Value WhilePreparing for the Future
Operational Functionality(Coordinated Operations)
Business Experience (Business Processes)
Strategic Growth
(Innovation)
Demonstrating Additional 30% Cost Reduction in Opex Using Cloud and UCS Together
15 Minute Provisioning Robust Virtualization Mindset,
78% of New Requirements Virtualized
DeVirt and Virtualization, 1MW saved over 12 Months, 37% Virtualized
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Business Intelligence Becomes Decision Making Advantage
Operational FunctionalityPhysical Data Model Optimization
Business Experience Migration: Re-Point or
Re-Engineer
Strategic Growth
Customer Intelligence Center: $470M Incremental Bookings. Global Potential: $5B Over3 Years
Future: Video; IWE
30% Reduction in Time to Deliver Component Quoting Process: Refresh
Times cut by 65%; 16X Faster Processing Increases Number of Concurrent Users
Designed for Re-use, Resiliency, Security
Avoiding $2M/yr in Power; $7M in Capital (CPU, Storage)
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
20,000 Global Sale Employees in 90 Countries and
270 CitiesTechnology
Process
Culture
Video Communications Event Environment Integrated Workplace
Global Functional Community:Relevant Content, Personalization and Sales Results…Beyond Event
One Cisco, One Sales Community Virtual Reality Game Virtualization of Knowledge
Transforming to a Service Organization:Global Sales Experience
Global SalesExperience
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
The Foundational Service Element:Integrated Workforce Experience
Key Tenets
1. Headline news2. Architectural plays3. Sales “Care Abouts”
Future: My View
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Employee ViewCollaboration Within the Enterprise
Customer/Partner ViewCollaboration Externally Through Cisco.com
CollaborateInternally and
Externally
Future: My View
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
The Value of Cisco’s IWE Implementation:One Third The Cost in One Third The Time
Without Leveraging an Integrated Architectural Approach
6–7 Months
Sales
6–7 Months
Manufacturing,Engineering, HR
6–7 Months
IT,Corp Comms,
Addnl. Communities
6–7 Months
Marketing, Finance,
Legal Services
By Leveraging Our IWE Platform, We Will Deliver a Transformational Wayto Work Across 12 Functions in Just 12 Months
Q1 FY10 Q2 FY10 Q3 FY10 Q4 FY10
7 MonthsLIVE Aug 09
IWE for Sales
4 MonthsLIVE DEC 09
ManufacturingEngineering, HR
3 MonthsMar 10
IT, Corp CommsAddnl. Communities
4 MonthsJul 10
Marketing, FinanceLegal, Services
Core IWE Platform and Services
New Functional Services
New Functional Services
New Functional Services
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Global Sales Experience PlatformIn
ter-
Clo
ud In
tegr
atio
nA
pps
Inte
grat
e S
ervi
ces
from
Mul
tiple
Clo
uds
Global Sales Experience (Any Device, Any Where) 20,000 Users, 90 Countries, 88 Continuous Hours
Cisco TV,Cisco TelePresence,
Video on Demand
Global Platformfor Sales
Cisco WebExEvent Center Event Site
Video on Demand, TelePresence, Live
Broadcasts
Sales News and Content, Sales Applications,
Community Collaboration
Power Session, Interactive Sessions, Live Q&A
Event Registration, Agenda, Information Booths, Games,
Chat, Live Q&A Sessions
Identity and Profile Management, Single Sign-on SOA Data Exchange Orchestration
Cisco.com
InXpo.com
Salesforce.com
WeEex.com
Inter-Cloud
Network Infrastructure
Community, Calendar, Blog,RSS, Content Rating,
Search/TaggingCisco.com
IM, Whiteboard,WebEx Event Center,
WebEx ConnectWebEx.com
Bookings, Opportunities,Commissions, Sales Funnel,
NotificationsSalesforce.com
Event Registration,Agenda, Games,
Info BoothsInXpo.com
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Our Future… Beyond Technology
Technology
Process
Culture
• Virtualized Architectures that Leverage Internally and Externally Sourced Services will Form a foundation for high value IT
• Leading IT Organizations will Adapt Fundamental Processes Beginning with Investment Planning.
• Successful IT Organizations will Drive Broad Cultural Changes to take Advantage of Industry Transitions
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21