Future of Greeting Cards in India
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Transcript of Future of Greeting Cards in India
FUTURE OF GREETING CARDS IN INDIA
Presented by: Ravi Rishab
PrabhjotPiyushRitu
ManuSurbhiAnkur
Zeeshan
IN WORLDHERCULES CARDSATLAS CARDSSNAPADOO CARDS
IN INDIAITCArchiesHallmark
Click icon to add picture
HISTORY Oldest and most widely accepted
holiday customs in the United States. By the early fifteenth century,
handmade paper greeting cards were being exchanged in Europe.
The first known greeting card, a valentine, can be traced back to 1415
The first modern greeting card was actually for Christmas; it appeared in London in 1843
Between 1855 and 1879, Howland’s Valentine’s Day cards
RISE OF THE COMMERCIAL INDUSTRY
A small lithographic business near Boston in 1856.
During the early 1870’s, Prang began publishing deluxe editions of Christmas cards
In 1875, he introduced the first complete line of Christmas cards to the American public
Prang’s cards reached the height of their popularity during the early 1890’s
Between 1890 and 1906, there was a marked decline in U.S. greeting card production.
By the early twenty-first century, two American card manufacturers, Hallmark Cards and American Greetings, had become the largest producers of greeting cards in the world.
By the 1950’s, the studio card appeared on the scene to firmly
During the 1980’s, alternative cards began to appear that did not honor any particular holiday but rather an event in a person’s life.
During the early twenty-first century, U.S. consumers purchased approximately 7 billion greeting cards each year.
GREETING CARD STATISTICS
Women purchase 80% of all greeting cards. Men spend more on a single card than
women. Average retail greeting cards range from
$2.00 to $4.00 (specialty cards higher). The average person receives 20 cards. 90% of American households purchase
greeting cards. The average household buys 30 cards.
ESTIMATED SIZE OF THE GREETINGS CARD MARKET Rs. 250 crores in terms of consumer
spend. The unorganized sector in the greeting
card market would be close to 40%. the organized sector is better placed
commanding 60% market share. The two large international greetings
brands viz Hallmark and American Greetings
American Greetings has a licensing arrangement with Archies while Hallmark has an agreement with Vintage cards.
A NEW AVATAR E-CARDS Greeting Cards have taken a new avatar
in this present age of Internet technology.
Advancement in the technology that began in 1990s has lead to a further growth in card industry.
E-cards are available for Birthdays, anniversary, Christmas and a host of other occasions.
EXECUTIVE SUMMARY
GREETINGS CARDS MARKET IS GROWING AT AN IMPRESSIVE RATE
DRIVERS & CHALLENGES-SUMMARY
TRENDS-SUMMARY
COMPETITION-SUMMARY(1/2)
GREETING CARDS PLAYER IN INDIA
(1/10)
THE FUTURE OF GREETING CARDS Industry growth is anticipated By 2015, the global greeting card market is
forecasted to surpass $30.4 billion per year.
However, like so many other printing products, new technologies like e-cards, reduced birth rates, smaller family sizes and the capacity for people to generate their own cards are having an impact on sales.
Success and growth in the future will depend upon innovation in product design.