Future of Content @ SMWCPH 2014
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Future of Content Social Media Week Copenhagen 2014.02.17
Transcript of Future of Content @ SMWCPH 2014
Future of Content
Social Media Week Copenhagen 2014.02.17
Future of Content Future of Context
Social Media Week Copenhagen 2014.02.17
Future of Content Future of Context Future of Contract
Social Media Week Copenhagen 2014.02.17
Listen/Join Conversation Marketing Analysis Impact Reporting Ad Rotation
The Online Community
Manager
BRAND MANAGEMENT
ADVERTISING AND MARKETING
STAFF DEVELOPMENT
BUSINESS PLANNING
COMMUNITY MANAGEMENT
PLATFORM MANAGEMENT
PROJECT MANAGEMENT
PRODUCT MANAGEMENT
CUSTOMER MANAGEMENT
PROFESSIONAL MANAGEMENT
Upgrades and Improvements Software Know-How
Feature Selection
Recruiting Team Building Staff Training
Budgeting Goal Definiton Business Alignment
Control/Management Moderation and Rule Enforcement Elicit Participation Rewards and Incentives
Content Plan Research and Insight
Priority and Schedule Management
Documentation
Incorporation of Experience Product Selection
Outreach Events
Incentives Issue Management
Networking Identification of Best Practices
Attend Trade Events
Brand Support Situation Management Capture Brand and Feedback
From: blogs.zdnet.com/Hinchcliffe
Social Media Week Copenhagen 2014 17. feb. 2014
CONTENT MANANGEMENT
6. feb. 2014 Online Community Management 2014
Social Media Week Copenhagen 2014 17. feb. 2014
Strategy
CommunityManagementApps Ads
Insights
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The Contract – Why do we say yes?
Social Media Week Copenhagen 2014 17. feb. 2013
Excerpts from the new book by Jonah Sachs, CEO of Free Range Studios
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THE WAY FORWARD CAN BE FOUND IN THREE COMMANDMENTS OFFERED IN 1895 BY MARKETING’S FIRST GREAT STORYTELLER, JOHN POWERS.
TELL THE TRUTH. BE INTERESTING. LIVE THE TRUTH.
From 38.000 ”Fans” to 10.000 real fans
Content or Nontent? Burger King - New Social Responsibility?
Social Media Week Copenhagen 2014 17. feb. 2014
Content or Nontent? Adidas – Exceeding InstaExpectations
”The Instagram Handbook for Brands, a book profiling 11 companies that it thinks are doing a great job posting content on Instagram. Example posts come from the likes of Patagonia, Chobani, and Disneyland.”
Social Media Week Copenhagen 2014 17. feb. 2014
Content or Nontent? Snapchat – The Transient Truth
Gary Vaynerchuk: ”The most valuable marketing tool for my personal brand right now. Before you tell a story, you have to have somebody's attention. Snapchat has created a platform that demands your attention.”
Social Media Week Copenhagen 2014 17. feb. 2014
Content or Nontent?
Social Media Week Copenhagen 2014 17. feb. 2014
"Du har 60 sekunder! Hvor mange slikposer har vi gemt på Malaco-bilen?”
Content or Nontent?
Social Media Week Copenhagen 2014 17. feb. 2014
Content or Nontent?
"Du har 60 sekunder! Hvor mange slikposer har vi gemt på Malaco-bilen?”
570 likes, 2700 comments, 60 shares (efter 4 timer, en torsdag aften)
”Material of a larger work (literary or otherwise) that is lacking in substance, attraction or worth,
and therefore provides nothing to its supposed audience.
The opposite of content (noun), usually
generated when the author/creator is lazy, apathetic, takes their audience for granted and/
or has abandoned the larger work summarily.”
Social Media Week Copenhagen 2014 17. feb. 2014
Nontent
From: www.urbandictionary.com
”Basically, content marketing is the art of communicating with your customers and
prospects without selling.
It is non-interruption marketing.
Instead of pitching your products or services, you are delivering information that makes your buyer
more intelligent.”
Social Media Week Copenhagen 2014 17. feb. 2014
Content Marketing is…
From: www.contentmarketinginstitute.com
Overskrift og eet til
Social Media Week Copenhagen 2014 17. feb. 2014
LOKK – Say no to violence – A new contract?
Overskrift og eet til
Social Media Week Copenhagen 2014 17. feb. 2014
Social Media Week Copenhagen 2014 17. feb. 2014
Information on website Conversation on Facebook
Social Media Week Copenhagen 2014 17. feb. 2014
- Renewed Contract - Telling the truth - Showing heroes that are living the truth - Conversion into new members
Social Media Week Copenhagen 2014 17. feb. 2014
Fernet-Branca – Bitter in real time
Social Media Week Copenhagen 2014 17. feb. 2014
Social Media Week Copenhagen 2014 17. feb. 2014
Social Media Week Copenhagen 2014 17. feb. 2014
Future of Content?
— Less nontent — More usefulness — More relevance — More relations — More presence — More respect — More inclusion
Future of Content?
— Less nontent — More usefulness — More relevance — More relations — More presence — More respect — More inclusion
CONTENT CONTEXT CONTRACT
good business
