Future of B2B Paid Search

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Transcript of Future of B2B Paid Search

5 A/B Tests To Increase Your Sales Pipeline

Future of B2B Paid Search

with special guest Melissa Mackey

Flickr: @dtwpuck

Why does paid search matter?

Flickr: @annnna

Why Paid Search Matters

Drives considerable amount of lead volume

Why Paid Search MattersMarketing cycle is among the shortest

Why Paid Search MattersWin rates are second only to direct traffic

Where is paid search headed?

Flickr: @rtv

IntroductionMelissa Mackey


#1: Mobile-FirstNeed to think mobile first including web pages

Percentage of Googles revenue from mobile and desktop . Source: eMarketer via http://blogs.wsj.com/digits/2014/03/13/as-desktop-declines-mobile-search-boosts-google-revenue/?mod=ST18

#2: One Click Conversion

Incubated initially in social but already seeing in AdWords with app installs


#3: Watered Down ExperiencesAd networks will drive down experiences and optimize for lowest common denominator


#4: Blurred ChannelsPaid Search will mean more than just AdWords and Bing Ads



Connect AdWords and Salesforce using Bizible to measure and make search optimization decisions based on revenue, even before the sales cycle closes. Learn more at bizible.com.

AdWords + Salesforce

You can find her blog at beyondthepaid.com and she tweets at @Mel66. Learn more about gyro at gyro.com.More From Melissa

Thank You!