Future of Agri Business in Pakistan
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Transcript of Future of Agri Business in Pakistan
Mahmood AslamHaseeb Fiaz Ali Qayyum
Introduction
• Agriculture is the source of industrialization• 77.3% of our Economic Activity is based on
agriculture• 67.8% of rural dwellers has only agricultural
source of living
In case of Pakistan…
Resources• Fertile Lands• Optimum Seasons• Hardworking farmers
Realities• Unable to meet our own
food requirements• Major imports are based on
food commodities• No private investment in
Agricultural sector
Our services
• Green Houses/ Tunnel Farming• Organic Farming• Fruit Development Processing• Floriculture and Cut Flowers • Vegetable Seed Production• Tunnel/controlled sheds for live stocks
Tunnel Farming
•High Tunnel
•Low Tunnel
•Walk in Tunnel
“The tunnels provide a
microclimate around the
crops that essentially
fools them into thinking it
is a different season than
it really is,”
Organic Farming•Avoiding the use of materials from non-renewable resources,
•Recycling where possible
•Biological pest control
•Maintain soil productivity, •Minimize the costs of production.
Fruit Development & Processing•Have a wide market of citrus Fruits
•Excellent Climate for Fruits Development
•21.1% of Exports consists of Fruits
Floriculture and Cut Flowers•Relatively New Market
•A lot of Scope Exist
•Biotechnology and Genetic Engineering must used to earn more
Vegetable Seed
Production/Processing•Disease free, viable seeds.
•Free from admixtures of other crop seeds, weeds and inert matter.
•Uniformity with respect to size, shape and color.
Tunnel Sheds for Chicken/Dairy•Growing Market of Chicks and dairy
•Disease Control
•Optimum Production
Target Market
Medium Range Farmers
– Not well educated– Wanted to Experience New– Wanted to increase standard of Living
Placement
• Punjab– Lahore– Sahiwal– Multan– Faisalabad
Future Placement
• NWFP• Sind• Baluchistan
Introductory Phase
Product Life Cycle
• Introductory Stage we may Face– Less Sale– Negative Cash out flows
Promotional Strategy
• Introductory Phase• Selling Phase• Relationship Phase
Human Resource Functions
• Hire the Fresh graduates having good academics
• Provide them better compensation • Clarifying them their objectives• Provide them proper training• Give them their career objectives
Pricing strategy
Land Services Per annum Charges
% Fee Total Price (PKR)
7.5 Acre Tunnel Farming
100,000 15 to 20 15000 to 20000
Each Farm Dairy 70,000 15 to 20 10500 to 14000Each Farm poultry 30,000 12 to 15 3600 to 45007.5 Acre Floury &
Cut Flower
25,000 10 2500
7.5 Acre Organic Farming
80,000 15 12000
Financial Analysis
2009 2010 2011PKR 0
PKR 500,000
PKR 1,000,000
PKR 1,500,000
PKR 2,000,000
PKR 2,500,000
PKR 3,000,000
PKR 3,500,000
PKR 4,000,000
Sales CGS Operating Expenses
year
SWOT Analysis
Strength• new techniques regarding the
farming rather than traditional method of cultivation.
• Trained human force equipped with the latest technology will definitely beneficial for us.
• Focus on skill enhancement and capacity building will broaden the spectrum of our business
Weakness• Targeting the Punjab, so
might be when we go in other province there arises some strong competitors.
• Negative cash flows in our early years, this can be our weakness in longer run, if we unable to recover these early sales gaps.
SWOT Analysis (Cont.)
Opportunities• Huge potential of
productivity enhancement• Economic potential for the
individual farmers as well as for state
• great social potential in form of community mobilization
• No outstanding private competition
Threats• Most of the target population is
illiterate so, we may not able to proper communicate with them
• Due to having conservative mentality, we have to face problem to mold their behavior towards new trends.
• The farmers are used to existing method of cultivation, it may be harder for them to adopt the new one.
Wishing for Prosperous Pakistan...
Thanks!
QUESTIONS ?