CCT356: Online Advertising and Marketing Class 2: Email Marketing/Online Advertising.
Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
Transcript of Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
1/43
Gerd Leonhard Media Futurist
The Future of Advertising, Marketing &Media - the next 5 years
London, November 11, 2008
Gerd Leonhardwww.mediafuturist.com
Futurist
Strategist Author
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
2/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
3/43
Gerd Leonhard Media Futurist
Source: Flickr hillarylmrore
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
4/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
5/43
Gerd Leonhard Media Futurist
http://www.flickr.com/photos/bip/
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
6/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
7/43
Gerd Leonhard Media Futurist
Broadband Culture
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
8/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
9/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
10/43
Gerd Leonhard Media Futurist
We decide who gets to market to us
We value trust more than anything
We actually collaborateWe sell our Attention
Data becomes enormously valuable
Collaborate or Die
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
11/43
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
12/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
13/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
14/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
15/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
16/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
17/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
18/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
19/43
Gerd Leonhard Media Futurist
The cashless society (e-money, mobile cash)
Mashed Access Networks
New display technologies and mobile projectionDevice morphing
Fuel cells and other new battery technologies
ePaper / the digital book
Frappers / 3D PrintingThe rise of Multi-Touch Technologies
Decentralization, Social Production & Crowdsourcing
Time, location, device shifting is expected everywhere
Mobile Me becomes default: mobile = life depository
Smart Clothing
Cloud Computing
The Internet of Things
Some stuff you may want to know about...
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
20/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
21/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
22/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
23/43
Gerd Leonhard Media Futurist
Searching & finding goes social
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
24/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
25/43
Gerd Leonhard Media Futurist
Share the Output (i.e. publish, re-
mix, PFE, life-stream...)
Share Input (i.e. remuneration in
cash, attention, reputation...)
Share the Thruput (i.e. usage data...
meta content... attention trails...)
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
26/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
27/43
Gerd Leonhard Media Futurist
People now pay more to expressthemselves, and less to consume
Image via flickr.com/photos/spursfan_ace/
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
28/43
Gerd Leonhard Media Futurist
People used to pay for Content -
Now they pay forMeta Content
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
29/43
Gerd Leonhard Media Futurist
Users =
= Users
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
30/43
Gerd Leonhard Media Futurist
Advertising =
Users
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
31/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
32/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
33/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
34/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
35/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
36/43
Gerd Leonhard Media Futurist
0
2.5
5.0
7.5
10.0
WasIs
Soon
Near Future
Mid-term Future
Copy Based Revenues
Attention Based Revenues
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
37/43
Gerd Leonhard Media Futurist
Privacy
Authority Ownership / Copyright Selling (and Marketing)
Production Requirements Work Education
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
38/43
Gerd Leonhard Media Futurist
Production Competition Authority
Copyright Ownership Control
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
39/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
40/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
41/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
42/43
Gerd Leonhard Media Futurist
-
7/28/2019 Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
43/43
Gerd Leonhard Media Futurist
email me at [email protected]
twitter: gleonhard
facebook: gleonhard
more presentations at www.mediafuturist.com
lifestream at www.gerdstream.com