Future Music Business
28
Martin Shum Readying for the Future Music Industry
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View points on how to succeed in the new era of digital music
Transcript of Future Music Business
Martin Shum
Readying for the
Future Music Industry
Music Sales (Millions of Units)
2
Music Sales ($Million)
3
Music Industry Past
Music Industry Future
Technology
MarketsPast
MarketsFuture
Disruptive Forces
Social Dynamics
Future Trends
Niche Opportunities
Example: Healing Music
21
Differentiated Products
Example: Healing Music
24
Marketing Plan
Example: Healing Music
27